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Brand Content Manager

Παπαστράτος Α.Β.Ε.Σ.
Full-time
On-site
Asprópyrgos, Attikí, Greece
🎨 Brand & Creative Marketing

📌 Core Information

🔹 Job Title: Brand Content Manager

🔹 Company: Παπαστράτος Α.Β.Ε.Σ.

🔹 Location: Aspropyrgos, Greece

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

  • Leading brand building initiatives and embedding brand guidelines across commercial programs.
  • Creating campaigns and consumer events to strengthen the emotional connection between consumers and the brand.
  • Managing marketing agencies and third parties to ensure good collaboration and impactful deliverables.
  • Identifying opportunities for local campaigns based on expertise and knowledge of the local trends and business environment.
  • Continuously assessing and monitoring the effectiveness of brand activations.

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Lead brand building and embed brand guidelines in all commercial programs, projects, and initiatives.

✅ Create Brand Building campaigns and Consumer Events aiming to strengthen the emotional link between consumers and the brand, in alignment with consumer context and brand objectives.

✅ Design and develop communication assets and narratives for internal and external activations.

✅ Participate in commercial programs, projects, and initiatives providing brand deep expertise, from idea generation to go-to-market and execution.

✅ Manage marketing agencies and third parties and follow-up on the day-to-day business with them to ensure good collaboration, impactful deliverables, fast execution, and controlled cost of activities as part of marketing budget.

✅ Identify key opportunities for local campaigns not included in the global calendar, based on expertise and knowledge of the local trends and business environment.

✅ Liaise with Region and Central Category teams to ensure best-in-class design and implementation of global and regional mandates as to brand activation.

✅ Continuously assess and monitor effectiveness of brand activations.

✅ Control and analyze brand activities' budget on a systematic basis to ensure efficiency and cost effectiveness.

✅ Ensure that execution of all brand activities are done by applying with “Marketing code” and applicable legislation.

ASSUMPTION: This role involves a mix of strategic planning, creative development, and project management, requiring strong organizational skills and the ability to work effectively under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing/Communication, Business Administration, or related fields. Master's degree in Business Administration/Marketing would be considered an asset.

Experience: 7+ years of experience in Brand / Marketing role, ideally in a multinational or big local company with proved performance in developing meaningful marketing or communication campaigns.

Required Skills:

  • Strong presentation skills and master storyteller.
  • Excellent written and verbal communication skills both in Greek and English.
  • MS Office advanced capabilities & good understanding in online tools.
  • Digital marketing & social media strategies understanding.

Preferred Skills:

  • Experience in the tobacco industry.
  • Fluency in additional languages.

ASSUMPTION: Candidates with experience in brand management, marketing strategy, and campaign development will be well-suited for this role. Familiarity with the tobacco industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between €45,000 and €60,000 per year, based on industry standards for a Brand Content Manager with 7+ years of experience in Greece.

Benefits:

  • Competitive benefits package, including health insurance and retirement plans.
  • Opportunities for professional development and career growth within the company.
  • Dynamic and inclusive work environment with a strong corporate culture.

Working Hours: Full-time position with standard working hours (Monday-Friday, 8:00 AM - 5:00 PM) with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Tobacco Manufacturing. The company is an affiliate of Philip Morris International Inc. (PMI) and is the leading Greek tobacco company since 1931.

Company Size: 501-1,000 employees. As a large company, Papastratos offers a wide range of opportunities for career growth and development.

Founded: 1931. The company has a long and proud history in the Greek tobacco industry and has invested heavily in its infrastructure, people, and brands.

Company Description:

  • Papastratos is an affiliate of Philip Morris International Inc. (PMI) and is the leading Greek tobacco company since 1931.
  • The company is known for its top international and local brands, such as Marlboro, IQOS, and the historic Greek brand ASSOS.
  • Papastratos has invested over €700 million in infrastructure, people, and brands, and has contributed to the Greek society through various corporate social responsibility programs.

Company Specialties:

  • Tobacco manufacturing and distribution.
  • Brand management and marketing.
  • Corporate social responsibility.

Company Website: http://www.papastratos.gr

ASSUMPTION: Papastratos offers a dynamic and inclusive work environment with a strong corporate culture, providing employees with opportunities for professional development and career growth.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a strategic mindset and proven experience in brand management and marketing.

Reporting Structure: The Brand Content Manager will report directly to the Marketing Manager and work closely with various stakeholders, including regional and central category teams, marketing agencies, and third parties.

Work Arrangement: On-site, with occasional remote work or adjusted hours as needed.

Growth Opportunities:

  • Potential for career advancement within the marketing department or other areas of the business.
  • Opportunities for professional development through training and mentorship programs.
  • Exposure to a diverse range of brands and products, allowing for the development of a broad skill set.

ASSUMPTION: This role offers significant opportunities for career growth and development within the company, particularly for candidates with strong leadership and strategic skills.

🌍 Location & Work Environment

Office Type: Corporate office environment with a mix of open-plan and private workspaces.

Office Location(s): Aspropyrgos, Greece. The office is located in a modern, well-equipped facility with easy access to public transportation and nearby amenities.

Geographic Context:

  • The office is located in the Attica region of Greece, approximately 20 kilometers northwest of Athens.
  • The area offers a mix of urban and suburban environments, with a range of housing options, cultural attractions, and recreational activities.
  • The office is situated near major highways, providing easy access to other parts of the country.

Work Schedule: Standard working hours (Monday-Friday, 8:00 AM - 5:00 PM) with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The office environment is dynamic and inclusive, with a strong focus on collaboration and teamwork. The location offers a good balance between urban and suburban living, with easy access to cultural attractions and recreational activities.

💼 Interview & Application Insights

Typical Process:

  • Online application submission.
  • Phone or video screening with the HR department.
  • In-depth interviews with the hiring manager and other stakeholders.
  • Final interview with the Marketing Manager or another senior leader.

Key Assessment Areas:

  • Brand management and marketing strategy.
  • Campaign development and execution.
  • Communication and presentation skills.
  • Problem-solving and analytical skills.

Application Tips:

  • Highlight relevant experience and achievements in brand management and marketing strategy.
  • Tailor your resume and cover letter to emphasize your fit for the role and the company's mission.
  • Prepare examples of successful campaigns or projects that demonstrate your skills and experience.

ATS Keywords: Brand Management, Marketing Strategy, Campaign Development, Communication Skills, Presentation Skills, Digital Marketing, Social Media Strategies, Budget Management, Collaboration, Storytelling, Consumer Engagement, Market Analysis, Agency Management, Project Management, Brand Activation, Creative Development

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with strong brand management and marketing skills and experience. Successful candidates will be able to demonstrate a strategic mindset, excellent communication skills, and a proven track record of success in brand management and marketing.

🛠️ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint).
  • Online tools for project management and collaboration (e.g., Asana, Trello, Slack).
  • Social media platforms (e.g., Facebook, Instagram, Twitter).
  • Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Marketo).

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or mastered with relative ease.

👔 Cultural Fit Considerations

Company Values:

  • Integrity: Acting with honesty and transparency in all aspects of our work.
  • Accountability: Taking responsibility for our actions and delivering on our commitments.
  • Respect: Valuing and appreciating the diversity of our colleagues and stakeholders.
  • Performance: Striving for excellence in all that we do and continuously seeking to improve.

Work Style:

  • Collaborative: Working closely with colleagues and stakeholders to achieve shared goals.
  • Innovative: Embracing new ideas and approaches to problem-solving and decision-making.
  • Adaptable: Being open to change and able to pivot quickly in response to new information or circumstances.

Self-Assessment Questions:

  • Do I have a proven track record of success in brand management and marketing strategy?
  • Am I comfortable working in a dynamic and collaborative environment with a strong focus on teamwork?
  • Do I have strong communication and presentation skills, with the ability to influence and persuade stakeholders?

ASSUMPTION: Candidates who are a strong cultural fit for Papastratos will be able to demonstrate a strong alignment with the company's values and work style, as well as a proven track record of success in brand management and marketing strategy.

⚠️ Potential Challenges

  • Managing multiple stakeholders and competing priorities.
  • Working in a fast-paced and dynamic environment with tight deadlines.
  • Navigating a complex and evolving regulatory landscape for the tobacco industry.
  • Adapting to changes in consumer behavior and market trends.

ASSUMPTION: These challenges can be overcome by candidates with strong project management skills, the ability to prioritize and multitask, and a strategic mindset that allows them to adapt quickly to new information and circumstances.

📈 Similar Roles Comparison

  • This role is similar to a Brand Manager or Marketing Manager position in other industries, but with a focus on the tobacco industry and brand activation.
  • Candidates with experience in brand management and marketing strategy in other industries may find this role to be a good fit, but will need to be familiar with the unique challenges and opportunities of the tobacco industry.
  • Career progression in this role may lead to senior marketing or management positions within the company or other organizations in the tobacco industry.

ASSUMPTION: This role offers a unique opportunity for candidates with strong brand management and marketing skills to gain experience in the tobacco industry and contribute to the company's mission of delivering a smoke-free future.

📝 Sample Projects

  • Developing and executing a brand activation campaign for a new product launch.
  • Managing a marketing agency to create and implement a social media campaign to increase brand awareness.
  • Conducting market research to identify consumer trends and preferences, and using the insights to inform brand strategy.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that a Brand Content Manager might be expected to perform in this role. The specific projects and priorities will vary depending on the needs of the business and the priorities of the marketing department.

❓ Key Questions to Ask During Interview

  • Can you describe the company's approach to brand activation and how this role fits into that strategy?
  • How does the company support the professional development and career growth of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does the company measure the success of its brand activation campaigns?
  • What is the company's approach to working with marketing agencies and third parties?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with. They are also an opportunity for candidates to demonstrate their interest in and understanding of the role and the company's mission.

📌 Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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