📌 Core Information
🔹 Job Title: Brand Content Manager - Topshop/Topman
🔹 Company: ASOS
🔹 Location: London, UK
🔹 Job Type: Full-time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing brand content initiatives across various channels
- Ensuring content is identifiably TOPSHOP/TOPMAN
- Managing and allocating budgets
- Monitoring and suggesting solutions for content at scale
- Identifying emerging trends and technologies
- Working collaboratively with cross-functional teams
ASSUMPTION: This role requires a creative and innovative individual with a strong understanding of brand messaging and digital content creation. Experience in a similar role within the fashion industry is preferred.
📋 Key Responsibilities
✅ Lead the planning and execution of all brand content initiatives across a wide range of channels
✅ Ensure branded content is 'branded' - that it is identifiably TOPSHOP/TOPMAN
✅ Manage and allocate budgets ensuring spend aligns to key KPI-driving activity
✅ Continuously monitor and suggest solutions for content at scale ensuring it exceeds performance metrics
✅ Identify emerging trends and technologies ensuring we are at the forefront of innovation and testing
✅ Work with the broader customer & marketing team to develop and deliver the editorial tone of voice across all channels
ASSUMPTION: This role requires a proactive and creative approach to content development, with a strong focus on performance metrics and innovation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in developing brand messages through engaging content across a range of channels
Required Skills:
- Proactive, creative, and innovative with experience in developing brand messages through engaging content across a range of channels
- Passion for creating digital content with a strong portfolio showcasing creative, innovative content across a variety of forms
- Proficiency in social media management tools and video editing software
- Understanding of social media algorithms and best practices
- Track record of analysing and evaluating content performance
- Strong communication skills and desire to work collaboratively with broader customer marketing team and cross-functionally with design, product and trading teams to support short-term and long-term goals
Preferred Skills:
- Experience working with iconic fashion brands
- Knowledge of the ASOS platform
ASSUMPTION: A strong portfolio showcasing innovative digital content is essential for this role. Previous experience working with iconic fashion brands is a plus.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and market rates for similar roles in London)
Benefits:
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day
- Discretionary performance related bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Working Hours: Full-time, 37.5 hours per week, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in London. The final salary will be determined based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: ASOS is a global online retailer for fashion lovers, operating in the competitive retail apparel and fashion industry
Company Size: ASOS has 1,001-5,000 employees, providing a large and diverse work environment
Founded: ASOS was founded in 2000, giving it over two decades of experience in the e-commerce and fashion industries
Company Description:
- ASOS exists to give people the confidence to be whoever they want to be, with a global platform used by millions
- The company encourages employees to be their true selves without judgment, fostering a creative and inclusive work environment
- ASOS is committed to diversity, inclusion, and accessibility, with initiatives such as Inclusive Companies, Disability Confident Committed, and the Business in the Community Race at Work Charter
Company Specialties:
- E-commerce and online retail
- Fashion and beauty
- International expansion
- Technology and innovation
Company Website: ASOS Careers
ASSUMPTION: ASOS' commitment to diversity, inclusion, and accessibility makes it an attractive employer for candidates seeking a supportive and inclusive work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the company
Reporting Structure: This role reports directly to the Head of Customer & Marketing for Topshop & Topman
Work Arrangement: On-site, with the opportunity to work from the London headquarters
Growth Opportunities:
- Progression within the marketing department or other areas of the business
- Expansion of the TOPSHOP and TOPMAN brands, leading to new opportunities
- Gaining experience working with iconic fashion brands and a global e-commerce platform
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader ASOS organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in London
Office Location(s): Hampstead Road, London, NW1 7FB, UK
Geographic Context:
- London is a vibrant, multicultural city with a thriving fashion industry
- The office is located in a central area with easy access to public transportation
- The city offers a wide range of cultural, social, and recreational activities
Work Schedule: Full-time, 37.5 hours per week, with flexibility for remote work as needed
ASSUMPTION: The central London location provides easy access to public transportation and a wide range of cultural, social, and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or stakeholders
Key Assessment Areas:
- Creativity and innovation in content development
- Understanding of brand messaging and digital content creation
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Highlight your portfolio showcasing creative, innovative content across a variety of forms
- Demonstrate your understanding of social media algorithms and best practices
- Prepare examples of how you have analysed and evaluated content performance in previous roles
- Showcase your strong communication skills and desire to work collaboratively with cross-functional teams
ATS Keywords: Brand content, digital content creation, social media management, video editing, content performance analysis, collaboration, cross-functional teams
ASSUMPTION: The interview process will focus on assessing the candidate's creativity, innovation, and understanding of brand messaging and digital content creation.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
- Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
ASSUMPTION: Proficiency in social media management tools and video editing software is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Authentic
- Brave
- Creative
- Disciplined
Work Style:
- Collaborative
- Innovative
- Data-driven
- Results-oriented
Self-Assessment Questions:
- Do you align with ASOS' company values of being authentic, brave, creative, and disciplined?
- Are you comfortable working in a collaborative, innovative, data-driven, and results-oriented environment?
- Do you have a strong portfolio showcasing creative, innovative content across a variety of forms?
ASSUMPTION: ASOS values authenticity, bravery, creativity, and discipline in its employees, and seeks candidates who align with these values and are comfortable working in a collaborative, innovative, data-driven, and results-oriented environment.
⚠️ Potential Challenges
- Managing a tight budget while ensuring content exceeds performance metrics
- Keeping up with emerging trends and technologies in the digital content landscape
- Balancing the needs of multiple stakeholders, including design, product, and trading teams
- Adapting to the unique requirements of iconic fashion brands TOPSHOP and TOPMAN
ASSUMPTION: This role presents unique challenges related to budget management, innovation, stakeholder communication, and brand-specific requirements.
📈 Similar Roles Comparison
- Unlike other brand content manager roles, this position focuses on iconic fashion brands TOPSHOP and TOPMAN within the ASOS platform
- This role offers the opportunity to work with a global e-commerce platform and iconic fashion brands
- Career progression opportunities may vary depending on the size and structure of the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on iconic fashion brands and a global e-commerce platform.
📝 Sample Projects
- Developing a social media campaign to launch a new TOPSHOP/TOPMAN product line
- Creating a video series showcasing behind-the-scenes content from TOPSHOP/TOPMAN fashion shows or photoshoots
- Analysing content performance data to identify trends and optimize future content strategies
ASSUMPTION: Sample projects for this role may include social media campaigns, video content creation, and data analysis to optimize content strategies.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall growth and success of TOPSHOP and TOPMAN brands within the ASOS platform?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ASOS support the professional development and growth of its employees?
- What is the team structure and dynamic for the customer & marketing department for Topshop & Topman?
- How does ASOS approach diversity, inclusion, and accessibility in the workplace?
ASSUMPTION: Interview questions should focus on understanding the role's impact on the TOPSHOP and TOPMAN brands, career growth opportunities, team dynamics, and ASOS' commitment to diversity, inclusion, and accessibility.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your experience with brand messaging, digital content creation, and social media management
- Prepare a cover letter explaining your interest in the TOPSHOP and TOPMAN brands and your qualifications for the role
- If applicable, prepare examples of your portfolio showcasing creative, innovative content across a variety of forms
- Follow up with the ASOS Talent team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
