- Job Title: Brand & Content Strategy Manager
- Company: Favor
- Location: Austin, Texas, United States
- Job Type: Full Time, Hybrid (2 office days per week)
- Category: Marketing
- Date Posted: May 23, 2025
- Experience Level: 5-10 years
- Remote Status: On-site/Hybrid
🚀 Job Overview
As a Brand & Content Strategy Manager at Favor, you'll join the Brand team to drive Texas' fastest-growing brand forward. This role requires expertise in audience understanding, platform knowledge, and customer insights to inform brand strategy and content that impacts culture and business. You'll collaborate with various teams to develop creative ideas across digital content, partnerships, and influencers, amplifying brand strategy consistently across channels.
ASSUMPTION: This role requires a strong understanding of Texas' unique market and culture, as well as experience in consumer brand management and content strategy.
📋 Key Responsibilities
- ✅ Develop campaign briefs and ideas based on customer insights, business objectives, cultural trends, and success criteria to support the Brand's go-to-market strategies.
- ✅ Create content and channel strategies that allow for a fluid brand, evolving with consumers, media, and the competitive landscape.
- ✅ Craft and own positioning statements, creative team briefs, and marketing and differentiation strategies for Favor's three audiences (Consumer, Runner & Merchant).
- ✅ Partner with cross-functional teams (Creative, Lifecycle Marketing, Growth Marketing, Product Marketing, Partnerships, Content/Merchandising, and Organic Social/Blog) to ensure consistent brand strategy in content production.
- ✅ Set and maintain brand vision, pillars, and differentiation strategy, ensuring they come to life in produced content.
- ✅ Conduct competitive research, perform content audits, and analyze market trends to identify new opportunities, mediums, and challenges to engage target audiences and further awareness.
ASSUMPTION: This role involves frequent collaboration with various teams, requiring strong project management and communication skills.
🎯 Required Qualifications
- Education: Bachelor's degree in marketing, advertising, communication, or a related field.
- Experience: 5+ years of brand strategy and content strategy experience.
- Required Skills:
- Proven ability to ideate and build creative and brand briefs for internal teams and external partners.
- Experience managing brand content, positioning, and content strategy for a consumer brand.
- Knowledge of organic and paid social media analytics and how to use them to drive results.
- Knowledge of social media platforms, native tools, and best practices for TikTok, Instagram, Facebook, X, and YouTube.
- Excellent project management skills and ability to collaborate with a multidisciplinary team.
Preferred Skills:
- Experience working in the Texas market.
- Familiarity with the Favor brand and its competitors.
ASSUMPTION: Candidates with experience in the Texas market and familiarity with Favor's brand may have an advantage in this role.
💰 Compensation & Benefits
- Salary Range: $90,000 - $120,000 per year (based on experience and industry standards for a Marketing Manager in Austin, TX)
- Benefits:
- Health Insurance
- Vision Insurance
- Dental Insurance
- Life Insurance
- 401(k) Options
- Favor Delivery Fee Credit
- H-E-B Discounts
- Working Hours: Full-time (40 hours/week), with flexible scheduling and unlimited PTO for salaried employees.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Consumer Services, specifically delivery and logistics.
- Company Size: 201-500 employees.
- Founded: 2013 (as part of H-E-B).
- Company Description: Favor is a Texas-born-and-bred company that loves delivering food and other essentials to Texans. As part of H-E-B, Favor is committed to representing all Texans and growing a team with diverse backgrounds and perspectives.
- Company Specialties: Consumer Services, Delivery, Technology Platform, and Logistics & Transportation.
📊 Role Analysis
- Career Level: Mid-level management, reporting to the Director of Brand.
- Reporting Structure: This role does not have direct reports but will collaborate with various teams to achieve brand strategy goals.
- Work Arrangement: Hybrid, with 2 office days per week at Favor's Austin, TX headquarters.
- Growth Opportunities: Potential career growth opportunities within the Brand team or other departments, such as Marketing or Partnerships.
🌍 Location & Work Environment
- Office Type: Hybrid, with a modern and collaborative workspace at Favor's Austin, TX headquarters.
- Office Location(s): 2416 E 6th St, Austin, Texas 78702, US.
- Geographic Context: Austin, TX is a vibrant city with a thriving tech industry and a unique cultural scene, making it an ideal location for a brand-focused role.
- Work Schedule: Flexible scheduling with unlimited PTO for salaried employees, allowing for a healthy work-life balance.
💼 Interview & Application Insights
- Typical Process: Phone screen → Portfolio/Work samples review → On-site interview with the Brand team → Final interview with the Director of Brand.
- Key Assessment Areas: Problem-solving skills, creativity, understanding of Texas market and culture, and ability to collaborate effectively with cross-functional teams.
- Application Tips:
- Tailor your resume and cover letter to highlight your brand strategy and content strategy experience.
- Include examples of your past work that demonstrate your ability to develop creative campaign briefs and content programs.
- Be prepared to discuss your understanding of the Texas market and Favor's brand.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, Facebook, X, YouTube)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
👔 Cultural Fit Considerations
- Company Values: Customer obsession, innovation, collaboration, and accountability.
- Work Style: Fast-paced, collaborative, and data-driven, with a focus on continuous learning and improvement.
- Self-Assessment Questions:
- How do you stay up-to-date with Texas' unique cultural trends and consumer behaviors?
- How have you successfully collaborated with cross-functional teams in previous roles?
- How do you approach continuous learning and improvement in your work?
⚠️ Potential Challenges
- Balancing the needs of three distinct audiences (Consumer, Runner & Merchant) in brand strategy and content.
- Keeping up with the fast-paced and ever-evolving Texas market and consumer trends.
- Collaborating effectively with various teams to ensure consistent brand messaging across channels.
📈 Similar Roles Comparison
- Brand Manager: This role is similar to a Brand Manager but focuses more on content strategy and less on product management.
- Content Strategist: This role is more focused on content creation and less on brand strategy development.
- Marketing Manager: This role is broader in scope, covering all aspects of marketing, while this role focuses specifically on brand and content strategy.
📝 Sample Projects
- Developing a quarterly integrated messaging strategy for Favor's marketing team.
- Conducting a content audit and competitive research to identify new opportunities for Favor's brand.
- Creating a creative team brief for a new Favor campaign, outlining objectives, target audience, key messaging, and tactical recommendations.
❓ Key Questions to Ask During Interview
- How does Favor plan to maintain and grow its brand in the face of increasing competition in the Texas market?
- What are the key priorities for the Brand team in the next 6-12 months, and how can this role contribute to achieving those goals?
- How does Favor support the professional development and growth of its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.lever.co/askfavor/9935d750-a267-4abb-8e49-454e249dd5e2).
- Customize your resume and cover letter to highlight your brand strategy and content strategy experience, as well as your understanding of the Texas market and Favor's brand.
- Prepare examples of your past work that demonstrate your ability to develop creative campaign briefs and content programs.
- Be ready to discuss your understanding of Texas' unique cultural trends and consumer behaviors, as well as your approach to continuous learning and improvement.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
