📌 Core Information
🔹 Job Title: Brand Copywriter
🔹 Company: African Leadership University (ALU)
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Education, Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling copy for various ALU platforms and channels
- Collaborating with cross-functional teams to create engaging content
- Managing projects and meeting deadlines with high-quality deliverables
- Analyzing data and insights to continually improve content
ASSUMPTION: This role requires a strong focus on storytelling, persuasion, and understanding of digital platforms to engage leads and prospects effectively.
📋 Key Responsibilities
✅ Write clear, consistent, and human copy for ALU platforms, ensuring alignment with the brand personality
✅ Create and update engaging content for the ALU website, including optimization
✅ Develop strategic copy for landing pages, ad campaigns, and other marketing materials
✅ Collaborate with social media and video content teams to write copy for various media
✅ Edit and proofread work to maintain high editorial standards
✅ Manage projects and meet deadlines with high-quality deliverables
✅ Analyze the external social and digital landscape to set benchmarks and innovate
✅ Propose real-time content based on global trends and relevant conversations
ASSUMPTION: This role involves working under pressure and managing multiple projects simultaneously, requiring strong time management skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 2-5 years of experience in copywriting, advertising, or development communications
Required Skills:
- Strong writing skills for different audiences and formats
- Ability to create compelling messages that convey stories through digital platforms
- Passion for content creation and understanding of tone of voice and storytelling
- Understanding of conversion and persuasion copy to influence leads, prospects, and customers
- Ability to work well under pressure and manage time effectively
- Demonstrated portfolio of work
Preferred Skills:
- Bilingual (English and French) copywriting experience
- Advertising agency and development communications experience
ASSUMPTION: While a degree in a related field is preferred, a strong portfolio and relevant experience may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $35,000 - $50,000 per year (Based on industry standards for mid-level copywriters in remote roles)
Benefits:
- Health insurance (details not specified)
- Retirement plan (details not specified)
- ALU offers a comprehensive safeguarding policy to ensure the safety and well-being of all young persons and vulnerable adults.
Working Hours: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level copywriters in remote roles. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education, specifically focused on developing ethical and entrepreneurial leaders for Africa and the world
Company Size: Small (201-500 employees), which may offer a more agile and collaborative work environment
Founded: 2015, with a mission to educate a generation of ethical and entrepreneurial leaders
Company Description:
- ALU provides higher education with a focus on real-world problem-solving and leadership development
- The university partners with Glasgow Caledonian University to confer and issue accredited degrees
- ALU's student-driven, project-based learning model equips students with critical meta-skills for effective leadership and entrepreneurial thinking
Company Specialties:
- Higher Education
- Leadership Development
- Entrepreneurial Thinking
Company Website: www.alcheducation.com
ASSUMPTION: ALU's focus on leadership development and real-world problem-solving may result in a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing department and the organization as a whole
Reporting Structure: This role may report directly to the Marketing Manager or a similar position, depending on the organization's structure
Work Arrangement: Fully remote, with the possibility of on-site collaboration with team members and stakeholders
Growth Opportunities:
- Progression to senior copywriter or marketing management roles
- Expansion of skills and expertise through collaboration with cross-functional teams
- Potential to work on high-impact projects that align with ALU's mission and values
ASSUMPTION: As a small organization, ALU may offer more opportunities for growth and advancement than larger institutions.
🌍 Location & Work Environment
Office Type: Remote, with the possibility of on-site collaboration and events
Office Location(s): Pamplemousses, Mauritius (Headquarters)
Geographic Context:
- Mauritius is an island nation in the Indian Ocean, known for its diverse culture and beautiful landscapes
- The cost of living in Mauritius is generally lower than in many Western countries
- Mauritius has a tropical climate, with warm temperatures year-round
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and potential adjustments for different time zones
ASSUMPTION: While the role is remote, the time zone difference between Mauritius and other regions may require some flexibility in working hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Writing test or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Writing and storytelling skills
- Understanding of ALU's brand and mission
- Ability to work under pressure and manage multiple projects
- Cultural fit with ALU's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio of your best work, showcasing your writing skills and versatility
- Prepare for the writing test or case study by researching ALU's brand and mission
- Practice common interview questions and be prepared to discuss your writing process and approach to storytelling
ATS Keywords: Brand Copywriter, Marketing, Storytelling, Persuasion, Digital Platforms, Project Management, Editing, Proofreading, Advertising, Development Communications, Bilingual
ASSUMPTION: As a small organization, ALU's interview process may be more personalized and focused on cultural fit and alignment with the company's mission.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress or similar platforms
- Project management tools like Asana, Trello, or Jira
- Collaboration tools such as Google Workspace or Microsoft 365
- Writing and editing tools like Grammarly or Hemingway App
ASSUMPTION: The specific tools and technologies used may vary depending on ALU's internal processes and preferences.
👔 Cultural Fit Considerations
Company Values:
- Excellence in education and leadership development
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and ethical decision-making
Work Style:
- Agile and dynamic, with a focus on real-world problem-solving
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Focused on results and impact, with a commitment to ALU's mission and values
Self-Assessment Questions:
- Do you share ALU's commitment to educating ethical and entrepreneurial leaders?
- Are you comfortable working in a dynamic, collaborative environment with a strong focus on real-world problem-solving?
- Do you have a proven track record of creating engaging, persuasive content that drives results?
ASSUMPTION: ALU's focus on leadership development and real-world problem-solving may result in a work environment that requires strong collaboration, adaptability, and a commitment to the organization's mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a remote environment with team members and stakeholders in different time zones
- Balancing the need for creativity and innovation with the requirement to maintain a consistent brand voice and style
- Ensuring the safety and well-being of all young persons and vulnerable adults in accordance with ALU's comprehensive safeguarding policy
ASSUMPTION: These challenges may be mitigated by strong time management skills, effective communication, and a commitment to ALU's values and mission.
📈 Similar Roles Comparison
- Unlike traditional academic institutions, ALU's focus on real-world problem-solving and leadership development may result in a more dynamic and innovative work environment
- ALU's remote work arrangement may offer more flexibility and work-life balance compared to on-site roles
- As a small organization, ALU may offer more opportunities for growth and advancement than larger institutions
ASSUMPTION: While ALU's focus on leadership development and real-world problem-solving may present unique challenges, it also offers opportunities for growth and innovation.
📝 Sample Projects
- Developing a marketing campaign to promote ALU's unique learning model and approach to education
- Creating engaging content for ALU's website, including student testimonials and success stories
- Writing persuasive copy for ALU's fundraising efforts, highlighting the impact of the organization's work and the need for continued support
ASSUMPTION: These sample projects are intended to illustrate the types of work a Brand Copywriter might be expected to perform at ALU, but may vary based on the organization's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does ALU support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does ALU measure the success of its marketing efforts, and how will this role contribute to those metrics?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the organization, and to demonstrate their interest and engagement with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the LinkedIn job posting
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio of your best work, showcasing your writing skills and versatility
- Practice common interview questions and be prepared to discuss your writing process and approach to storytelling
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
