Brand Copywriter

📌 Core Information

🔹 Job Title: Brand Copywriter

🔹 Company: Stripe

🔹 Location: US Remote, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (US & Canada)

🚀 Job Overview

Key aspects of this role include:

• Establishing and maintaining Stripe's brand voice and tone across marketing channels
• Collaborating closely with various marketing teams and external agencies
• Communicating complex topics clearly and concisely to non-technical audiences
• Experimenting with new marketing form factors to engage new users

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a deep understanding of marketing dynamics and be able to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Create compelling and engaging content across various marketing and brand channels, including ad copy, landing pages, case studies, and social media

✅ Collaborate with Art Directors, Designers, and Producers to achieve best-in-class copy

✅ Train external agencies and contractors on Stripe's voice and tone

✅ Work closely with Comms to develop a coherent digital and traditional media strategy

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills. The ideal candidate will be comfortable working independently and prioritizing their own workload.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Journalism, Communications, English, Creative Writing, or related field (preferred)

Experience: 7+ years working as a marketing copywriter across all available channels

Required Skills:

• Proven ability to manage multiple simultaneous projects and priorities
• Experience working with Brand, Product, Lifecycle/Demand Gen, and regional teams
• Skilled at managing multiple feedback inputs

Preferred Skills:

• Experience working with creative or design teams
• Broad understanding of the mechanics and objectives of many marketing and user comms functions

ASSUMPTION: While a degree in a related field is preferred, Stripe values practical experience and proven skills over formal education. Candidates with equivalent experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (AI-estimated, based on industry standards for a senior marketing copywriter role in the US)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company matching
• Unlimited PTO and flexible work hours
• Parental leave and family planning benefits
• Commuter benefits and wellness reimbursement

Working Hours: Full-time (40 hours/week), with flexible work arrangements

ASSUMPTION: Stripe's compensation and benefits packages are competitive and designed to attract top talent. The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. Stripe is a financial infrastructure platform for businesses, enabling millions of companies to accept payments, grow their revenue, and accelerate new business opportunities.

Company Size: 5,001-10,000 employees. Stripe's large size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: 2010. Stripe was founded with a mission to increase the GDP of the internet and has since grown into a global company with offices in multiple countries.

Company Description:

• Stripe builds programmable financial services for businesses of all sizes
• Focuses on increasing the GDP of the internet by making online commerce easy for everyone
• Values long-term impact, growth, and innovation

Company Specialties:

• Payment processing and financial infrastructure
• Software development and engineering
• Product design and user experience

Company Website: stripe.com

ASSUMPTION: Stripe's focus on long-term impact and innovation makes it an attractive choice for candidates seeking a challenging and rewarding career in the tech industry.

📊 Role Analysis

Career Level: Senior. This role is well-suited for experienced marketing copywriters looking to take on more responsibility and make a significant impact on a global brand.

Reporting Structure: This role reports directly to the Head of Brand Studio and works closely with various marketing teams and external agencies.

Work Arrangement: Remote (US & Canada). Stripe offers flexible work arrangements, allowing employees to balance their personal and professional lives.

Growth Opportunities:

• Potential to grow into a leadership role within the Brand Studio team
• Opportunities to work on high-impact projects and collaborate with diverse teams
• Access to professional development resources and mentorship programs

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on Stripe's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Remote. Stripe's remote work policy allows employees to work from anywhere in the US or Canada, with the option to visit offices in various locations as needed.

Office Location(s): Stripe has offices in multiple countries, including the United States, Canada, Ireland, the United Kingdom, France, Singapore, Japan, and more.

Geographic Context:

• US Remote: Stripe's US offices are located in cities such as San Francisco, Seattle, and New York, offering access to vibrant tech communities and diverse cultural experiences
• Canada Remote: Stripe's Canadian offices are located in cities such as Toronto and Montreal, providing opportunities to work with talented professionals in a multicultural environment

Work Schedule: Full-time (40 hours/week), with flexible work hours and unlimited PTO

ASSUMPTION: Stripe's remote work policy and flexible work arrangements make it an attractive option for candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the Brand Studio team
• Portfolio review and writing test with the Brand Studio team
• Final interview with the Head of Brand Studio and other stakeholders

Key Assessment Areas:

• Writing samples and portfolio quality
• Understanding of Stripe's brand and voice
• Ability to manage multiple projects and priorities
• Cultural fit and alignment with Stripe's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio of your best work, showcasing your range and versatility as a copywriter
• Be prepared to discuss your understanding of Stripe's brand and how you would apply its voice and tone to various marketing channels
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: Marketing copywriter, brand voice, marketing channels, strategic alignment, external agencies, user engagement, clear messaging, brevity, agency collaboration, digital strategy, traditional media

ASSUMPTION: Stripe's application process is designed to assess candidates' skills and cultural fit. Applicants should be prepared to demonstrate their understanding of Stripe's brand and their ability to create compelling content across various marketing channels.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Google Slides)
• Adobe Creative Suite (Photoshop, Illustrator)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Stripe uses industry-standard tools and technologies to facilitate collaboration and streamline workflows. Candidates should be comfortable using these tools and willing to learn new ones as needed.

👔 Cultural Fit Considerations

Company Values:

• Users first
• Global perspective
• Bias towards action
• Long-term impact
• Team over self

Work Style:

• Collaborative and inclusive
• Data-driven and analytical
• Adaptable and resilient
• Focused on long-term impact and innovation

Self-Assessment Questions:

• Do you have a deep understanding of marketing dynamics and the ability to create clear, concise content for non-technical audiences?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you share Stripe's values and commitment to long-term impact and innovation?

ASSUMPTION: Stripe's company culture is collaborative, inclusive, and focused on long-term impact. Candidates should be comfortable working in a dynamic, fast-paced environment and be aligned with Stripe's values.

⚠️ Potential Challenges

• Managing multiple feedback inputs and balancing the needs of various stakeholders
• Keeping up with the fast-paced and ever-evolving nature of the tech industry
• Adapting to a remote work environment and maintaining productivity
• Balancing the creative and strategic aspects of the role while also attending to the details

ASSUMPTION: This role presents unique challenges that require strong communication, organizational, and time management skills. Candidates should be prepared to adapt to a dynamic work environment and prioritize their workload effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing copywriter roles, this position requires a strong understanding of brand dynamics and the ability to establish and maintain a consistent brand voice and tone across various marketing channels
• This role is part of a small but growing marketing design team, offering opportunities for growth and leadership
• Career path comparison: This role can lead to leadership positions within the Brand Studio team or other marketing teams at Stripe

ASSUMPTION: This role is unique in its focus on establishing and maintaining a consistent brand voice and tone across various marketing channels. Candidates should be prepared to take on a high level of responsibility and make a significant impact on Stripe's marketing efforts.

📝 Sample Projects

• Developing a comprehensive brand style guide and tone of voice guidelines for Stripe's marketing materials
• Creating engaging and on-brand content for Stripe's global marketing campaigns, including ads, landing pages, and social media posts
• Collaborating with external agencies to train them on Stripe's brand voice and tone, ensuring consistent messaging across all marketing channels

ASSUMPTION: These sample projects are designed to showcase the breadth and depth of the responsibilities associated with this role. Candidates should be prepared to take on a wide range of projects and adapt to the evolving needs of the business.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand Studio and how this role fits into the broader marketing organization?
• How does Stripe approach brand consistency across various marketing channels, and how will this role contribute to that effort?
• What are the most significant challenges facing the Brand Studio team, and how can this role help address them?
• What opportunities are there for growth and development within the Brand Studio team and the broader marketing organization?
• How does Stripe support work-life balance for its employees, particularly those working remotely?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture. Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the position and their commitment to Stripe's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your understanding of Stripe's brand and marketing dynamics
• Include a portfolio of your best work, showcasing your range and versatility as a copywriter
• Prepare for a phone or video screen, portfolio review, and final interview with the Brand Studio team and other stakeholders
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.