📌 Core Information
🔹 Job Title: Brand & Creative Centre of Excellence Intern / Co-Op (FALL 2025)
🔹 Company: TD
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of integrated brand marketing campaigns
- Collaborating with various teams, including agencies, business units, and marketing partners
- Managing relationships to deliver effective marketing programs
- Gaining valuable work experience across different businesses at TD
ASSUMPTION: This role is part of TD's Co-op and Internship program, designed to provide students with practical work experience in their field of study.
📋 Key Responsibilities
✅ Supporting the development and execution of integrated brand marketing campaigns aligned to the TD Brand strategy
✅ Supporting creative brief development for tier 2 and 3 campaign work
✅ Supporting the development of communication strategies across all tier 2 and 3 campaigns
✅ Collaborating with Digital Performance Marketing and Customer Insights teams to ensure key messages are relevant, clear, and drive desired results
✅ Supporting the management of day-to-day Scope of Work and retainer utilization
✅ Applying learnings and insights to campaigns on an ongoing basis to gain efficiencies
ASSUMPTION: The intern will be expected to work collaboratively and independently, with strong communication and analytical skills, to add value to each project.
🎯 Required Qualifications
Education: Currently enrolled in a post-secondary program, specifically in the field of Marketing
Experience: None specified
Required Skills:
- Problem-solving skills and strong analytical capabilities
- A self-motivator with excellent organizational and communication skills
- Proven strength in managing relationships
- Imaginative, enthusiastic marketer with a commitment to delivering measurable results
- Highly organized with the ability to work in a fast-paced environment and manage multiple deadlines and priorities
- Proficiency with MS Office (Excel, PowerPoint, Word)
Preferred Skills:
- Knowledge of industry/market trends and expertise in the craft of creative execution
- Versed in tracking/measurement requirements
ASSUMPTION: As this is an internship role, relevant educational background and transferable skills are more important than prior work experience.
💰 Compensation & Benefits
Salary Range: $45,700 - $74,400 CAD per year
Benefits:
- Health and well-being benefits
- Savings and retirement programs
- Paid time off
- Banking benefits and discounts
- Career development and reward and recognition programs
Working Hours: Monday-Friday, standard business hours (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in Toronto.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: Not specified
Company Description:
- TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores.
- TD serves over 27 million households and businesses in Canada, the United States, and around the world.
- TD is committed to being a leader in customer experience and helping colleagues realize their potential.
Company Specialties:
- Personal and commercial banking
- Brokerage services
- Mutual funds
- Asset management
- Insurance
- Capital markets products and services
Company Website: careers.td.com
ASSUMPTION: TD is a large, established financial institution with a wide range of products and services, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry Level
Reporting Structure: The intern will report directly to the Brand & Creative Centre of Excellence team in Marketing.
Work Arrangement: This is an on-site role, with the possibility of participating in virtual events and training sessions as part of the Co-op and Internship program.
Growth Opportunities:
- Gaining practical work experience in marketing
- Developing relationships with industry professionals
- Potential full-time employment opportunities upon graduation
ASSUMPTION: This internship role provides an excellent opportunity for students to gain valuable work experience and build their professional network.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): TD Terrace - 160 Front Street West Corporate, Toronto, Ontario
Geographic Context:
- Toronto is a multicultural city with a vibrant business community
- The TD Terrace office is located in the heart of downtown Toronto, offering easy access to public transportation and amenities
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Monday-Friday, standard business hours (37.5 hours per week)
ASSUMPTION: The work environment is professional and collaborative, with a focus on supporting the intern's learning and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and offer extension (if applicable)
Key Assessment Areas:
- Problem-solving skills and analytical capabilities
- Communication and organizational skills
- Cultural fit and alignment with TD's values
- Knowledge of marketing principles and industry trends
Application Tips:
- Highlight relevant coursework and projects that demonstrate your marketing skills and understanding of the industry
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture
ATS Keywords: Marketing, Brand Strategy, Creative, Internship, Co-op, TD, Toronto, Problem-solving, Analytical, Communication, Organization, Relationship Management
ASSUMPTION: The application process may vary depending on the specific role and business group within TD.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and campaigns the intern is working on.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Talent
- Inclusion
- Respect
- One TD
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional customer experiences
- Adaptable and open to learning and growth
Self-Assessment Questions:
- How do your personal values align with TD's corporate values?
- Can you provide an example of a time when you demonstrated strong communication and organizational skills in a team setting?
- How do you approach learning and adapting to new situations and environments?
ASSUMPTION: TD values diversity, inclusion, and respect, and seeks candidates who can contribute to a positive and collaborative work environment.
⚠️ Potential Challenges
- Balancing the demands of a full-time internship with academic responsibilities
- Adapting to a fast-paced, dynamic work environment
- Managing multiple projects and deadlines
- Navigating a large organization and building relationships with various teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong time management, communication, and organizational skills, as well as a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is unique in that it offers the opportunity to gain experience in both brand strategy and creative development within a single internship
- Compared to other marketing internships, this role places a strong emphasis on collaboration and relationship management
- Career paths within TD are diverse and offer numerous opportunities for growth and development
ASSUMPTION: This role provides a well-rounded marketing experience that can serve as a strong foundation for a career in the field.
📝 Sample Projects
- Developing a marketing campaign for a new TD product or service
- Conducting market research and analyzing data to inform brand strategy
- Creating and presenting a creative brief for a tier 2 or 3 campaign
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks they may be responsible for as an intern with the Brand & Creative Centre of Excellence team.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for TD?
- What opportunities are there for professional development and growth within this role and within TD?
- How does the Brand & Creative Centre of Excellence team collaborate with other departments and stakeholders within TD?
- What is the team's approach to work-life balance and supporting interns' academic commitments?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a transcript, cover letter (one letter-sized page or less), and a resume (maximum of 2 pages)
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for your interview by researching TD's company culture and values, and practicing common interview questions and your responses
- Follow up with the recruiter after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
