Brand Creative Copywriter – AI Driven

📌 Core Information

🔹 Job Title: Brand Creative Copywriter – AI Driven

🔹 Company: CloudWalk

🔹 Location: São Paulo, Brazil

🔹 Job Type: Full Time - remote

🔹 Category: Information Technology & Services

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Collaborating on brand plans and creative campaigns using AI tools
• Developing narratives, messaging frameworks, and strategic concepts for brands
• Using AI for ideation, writing, adaptation, testing, and iteration of creative content
• Working across disciplines to integrate copy into scalable, high-impact experiences
• Tracking emerging trends in AI, storytelling, and digital culture

ASSUMPTION: This role requires a strong blend of creativity, strategic thinking, and AI proficiency to succeed in a fast-paced, innovative environment.

📋 Key Responsibilities

✅ Collaborate on developing brand plans and identifying key moments for creative activations

✅ Drive brainstorming sessions and contribute imaginative ideas for campaigns and initiatives

✅ Develop narratives, messaging frameworks, and voice and tone guidelines using AI tools

✅ Use AI tools to prototype ideas, generate insights, expand voice and tone, and build modular content systems

✅ Develop concepts and outstanding copy for various platforms and projects, integrating copy into high-impact experiences

✅ Track emerging trends in AI, storytelling, and digital culture to bring fresh thinking to the creative process

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively across different teams and disciplines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field

Experience: 2-5 years of experience in creative writing, copywriting, or a related role with a focus on brand development and AI integration

Required Skills:

• Proven experience using AI tools for content creation and ideation
• Ability to write across tones and adapt complex ideas into clear, powerful, and engaging copy
• Ability to work in fast-paced, high-growth environments and manage multiple projects simultaneously
• Fluency in Portuguese (PT-BR) and advanced or fluent English
• Passion for AI and innovation, with a strong interest in exploring new technologies

Preferred Skills:

• Experience with AI-integrated design projects
• Knowledge of brand-building across disciplines

ASSUMPTION: Candidates with a strong portfolio showcasing their writing skills, adaptability across formats, and AI integration will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on experience level and industry standards for AI-driven creative roles in Brazil, the estimated salary range is R$ 8,000 - R$ 15,000 per month (approximately USD 1,600 - USD 3,000).

Benefits:

• Health insurance and dental plans
• Retirement savings plans
• Employee stock options
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time position with flexible hours, totaling 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: CloudWalk is a financial technology company that empowers individuals and small businesses to manage money seamlessly. It pioneers AI- and blockchain-driven financial solutions through its flagship brands: InfinitePay in Brazil and JIM.com in the U.S.

Company Size: CloudWalk has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: CloudWalk was founded in 2013 and has since grown to become a leading fintech company with a global presence.

Company Description:

• CloudWalk offers digital accounts, Tap to Pay, instant payments, and business growth tools through its brands
• The company has raised over $365 million in funding from top investors, fueling its global expansion
• CloudWalk has achieved significant growth, scaling to $562 million in annualized revenue and tripling its seller base by 2024

Company Specialties:

• AI-driven financial solutions
• Blockchain technology
• Instant payments and digital accounts
• Business growth tools

Company Website: https://www.cloudwalk.io

ASSUMPTION: CloudWalk's focus on AI and innovation makes it an attractive choice for candidates interested in cutting-edge technology and rapid growth.

📊 Role Analysis

Career Level: This role is suitable for mid-level creative professionals with 2-5 years of experience in brand development and AI integration.

Reporting Structure: The Brand Creative Copywriter will report directly to the Brand Team and collaborate closely with Product Design, Craft, Audiovisual, Growth, and Content teams.

Work Arrangement: This is a full-time remote position, allowing for flexibility and work-life balance.

Growth Opportunities:

• Expanding skills in AI tools and integration
• Developing leadership and mentoring skills within the Brand Team
• Gaining experience in cross-functional collaboration and project management
• Potential career progression into senior creative roles or brand management positions

ASSUMPTION: This role offers significant growth opportunities for candidates interested in developing their skills in AI-driven brand development and creative content creation.

🌍 Location & Work Environment

Office Type: CloudWalk has offices in São Paulo, Brazil, and Sunnyvale, California, USA. However, this role is remote and can be performed from anywhere.

Office Location(s): R. Eugênio de Medeiros, 303, São Paulo, São Paulo 05425-070, BR and 440 N Wolfe Rd, Sunnyvale, California 94085, US

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene and diverse job market
• The city is known for its innovative fintech industry, providing ample networking and collaboration opportunities
• CloudWalk's remote work policy allows for flexibility in living arrangements and work-life balance

Work Schedule: Flexible hours with a total of 40 hours per week, allowing for a healthy work-life balance

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Creative challenge or test project
• Interview with the Brand Team and potential cross-functional team members
• Final interview with the hiring manager

Key Assessment Areas:

• Creativity and strategic thinking
• AI proficiency and adaptability
• Communication and collaboration skills
• Portfolio and writing samples
• Alignment with CloudWalk's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your AI experience and creative skills
• Prepare a portfolio showcasing your writing skills, adaptability across formats, and AI integration
• Be ready to discuss your approach to brand development and AI-driven content creation
• Research CloudWalk's company culture and values to demonstrate your fit within the organization

ATS Keywords: AI, brand development, creative writing, copywriting, content creation, storytelling, AI tools, innovation, fintech, remote work

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, AI proficiency, and cultural fit within CloudWalk's innovative and collaborative environment.

🛠️ Tools & Technologies

• AI tools: ChatGPT, Claude, Perplexity, MidJourney, Kling, RunwayML, VEO3, ElevenLabs, Cursor, etc.
• Content management systems (CMS)
• Project management tools (e.g., Asana, Trello, Jira)
• Design and prototyping tools (e.g., Sketch, Figma, Adobe XD)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and the projects they work on.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in fast-paced, innovative environments?
• Are you comfortable working collaboratively across different teams and disciplines?
• Do you have a strong passion for AI and a desire to explore new technologies?

ASSUMPTION: Candidates who align with CloudWalk's company values and work style will be well-suited to this role and its collaborative, innovative environment.

⚠️ Potential Challenges

• Keeping up with the fast pace of innovation and change within the fintech industry
• Managing multiple projects simultaneously and meeting tight deadlines
• Adapting to new AI tools and technologies as they emerge
• Balancing creativity with data-driven decision-making

ASSUMPTION: These challenges can be overcome by candidates who are adaptable, proactive, and committed to continuous learning and growth.

📈 Similar Roles Comparison

• Unlike traditional copywriting roles, this position requires a strong focus on AI integration and strategic brand development
• This role offers unique opportunities for growth and collaboration within CloudWalk's innovative fintech environment
• Career progression in this role may lead to senior creative roles or brand management positions

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in AI-driven brand development.

📝 Sample Projects

• Developing a brand voice and tone guide for CloudWalk's InfinitePay brand using AI tools
• Creating a modular content system for CloudWalk's JIM.com brand, integrating AI for scalability and adaptability
• Collaborating with the Product Design team to develop a Tap to Pay campaign, incorporating AI-driven storytelling and messaging

ASSUMPTION: These sample projects illustrate the types of initiatives the Brand Creative Copywriter may work on, showcasing the role's focus on AI integration and brand development.

❓ Key Questions to Ask During Interview

• How does the Brand Team collaborate with other departments to develop and execute creative campaigns?
• What are the most significant challenges facing the Brand Team in the coming months, and how can this role address them?
• How does CloudWalk support the professional development and growth of its employees, particularly in AI-driven roles?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does CloudWalk's company culture support innovation and collaboration within the Brand Team?

ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, the team's dynamics, and CloudWalk's company culture and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.lever.co/cloudwalk/c6895a66-afb4-45bc-9910-55ca4662a31e
• Tailor your resume and cover letter to highlight your AI experience and creative skills
• Prepare a portfolio showcasing your writing skills, adaptability across formats, and AI integration
• Be ready to discuss your approach to brand development and AI-driven content creation during the interview process
• Follow up with the CloudWalk HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.