📌 Core Information
🔹 Job Title: Marketing Analytics Specialist
🔹 Company: Thomson Reuters
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving strategic decision-making through data analysis and processing
- Extracting, processing, and integrating data from various sources
- Developing and maintaining dashboards and reports for data visualization
- Automating marketing processes to improve efficiency and productivity
- Collaborating with cross-functional teams to identify trends and opportunities
ASSUMPTION: This role requires a strong analytical mindset and proficiency in data manipulation and visualization tools. The ideal candidate will have experience in marketing analytics and a solid understanding of marketing processes.
📋 Key Responsibilities
✅ Data Processing and Analysis: Extract, clean, and manipulate data from multiple sources to ensure data quality and integrity. Develop queries and reports to support data-driven decision-making.
✅ Dashboard Creation: Design and maintain dashboards using Power BI or similar tools to provide real-time insights into marketing performance and trends.
✅ Process Automation: Implement automation solutions to streamline marketing workflows and improve operational efficiency.
✅ Collaboration: Work closely with marketing, sales, and other teams to identify opportunities for data-driven improvements and provide actionable insights.
✅ Performance Analysis: Monitor and analyze marketing performance metrics to identify trends, optimize campaigns, and maximize ROI.
ASSUMPTION: The role requires a proactive approach to data analysis and a strong attention to detail. The ideal candidate will be comfortable working with large datasets and have a proven track record of driving data-informed decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field.
Experience: 2-5 years of experience in marketing analytics or a related role.
Required Skills:
- Advanced proficiency in SQL for data extraction and manipulation
- Experience with data visualization tools (Power BI, Tableau, or similar)
- Strong proficiency in Excel for data analysis and reporting
- Familiarity with Snowflake or other big data platforms
Preferred Skills:
- Experience with CRM (Salesforce) and marketing automation platforms (Eloqua, HubSpot)
- Knowledge of marketing automation workflows and processes
- Fluency in Portuguese and English
ASSUMPTION: The ideal candidate will have a solid foundation in marketing analytics and a strong desire to learn and grow in the role. Previous experience in a similar role is preferred but not required.
💰 Compensation & Benefits
Salary Range: The salary range for this role in São Paulo, Brazil is typically between BRL 6,000 and BRL 10,000 per month, depending on experience and qualifications. This estimate is based on industry standards and may vary.
Benefits:
- Medical and dental assistance
- Two mental health days per year
- Performance-based incentives
- Wellness resources for mental, physical, and financial well-being
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days per week in the office).
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Thomson Reuters operates in the information and technology sectors, providing intelligent information, technology, and expertise to professionals in various industries, including legal, tax, accounting, compliance, government, and media.
Company Size: Thomson Reuters is a large, global organization with over 25,000 employees worldwide. As a mid-size team within the company, the marketing department offers a unique blend of startup-like agility and enterprise-level resources.
Founded: Thomson Reuters was founded in 1981 as a result of a merger between Reuters and The Thomson Corporation. The company has since grown to become a global leader in providing intelligent information and technology solutions.
Company Description:
- Thomson Reuters combines the strength of its global news and information network with advanced analytics, deep domain expertise, and innovative technology to deliver critical insights for professionals in the financial, legal, tax, and media industries.
- The company's products and services help professionals make confident decisions, solve complex problems, and achieve better outcomes.
- Thomson Reuters is committed to fostering an inclusive and diverse workplace that values the unique perspectives and experiences of its employees.
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
- Audit
- and Artificial Intelligence
Company Website: tr.com
ASSUMPTION: As a large, global organization, Thomson Reuters offers a dynamic and diverse work environment with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: The Marketing Analytics Specialist role is at the mid-senior level, requiring 2-5 years of relevant experience.
Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with cross-functional teams, including sales, product, and content marketing.
Work Arrangement: The role follows a hybrid work arrangement, with employees working 2-3 days per week in the office and the remainder remotely.
Growth Opportunities:
- Proven performers in this role may have the opportunity to advance to senior or management positions within the marketing department or related fields.
- The company encourages internal mobility and offers various training and development programs to support career growth.
ASSUMPTION: The Marketing Analytics Specialist role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Thomson Reuters' São Paulo office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): The São Paulo office is located in the Brooklin neighborhood, offering easy access to public transportation and nearby amenities.
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas' financial capital, offering a vibrant and dynamic work environment.
- The city is known for its cultural diversity, rich history, and thriving arts and entertainment scenes.
- São Paulo's robust economy and strong business ecosystem provide ample opportunities for professional growth and development.
Work Schedule: The hybrid work arrangement allows for flexibility in work hours, with employees expected to be available during core business hours and as needed for meetings and collaboration.
ASSUMPTION: The hybrid work arrangement and modern office space provide a flexible and collaborative work environment that caters to the diverse needs and preferences of employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the marketing director
- Background check and offer
Key Assessment Areas:
- Technical skills in data analysis, visualization, and manipulation
- Problem-solving and critical thinking abilities
- Communication and collaboration skills
- Adaptability and willingness to learn
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Demonstrate your proficiency in SQL, data visualization tools, and other required skills.
- Showcase your ability to analyze and interpret data to drive strategic decisions.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively.
- Research the company and its products to demonstrate your understanding of its mission and values.
ATS Keywords: SQL, data analysis, data visualization, marketing analytics, Power BI, Excel, Snowflake, CRM, marketing automation, hybrid work arrangement, mid-senior level
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company and team.
🛠️ Tools & Technologies
- SQL
- Power BI
- Excel
- Snowflake
- CRM (Salesforce)
- Marketing automation platforms (Eloqua, HubSpot)
- Data visualization and reporting tools
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing analytics. Familiarity with these tools is essential for success in the role.
👔 Cultural Fit Considerations
Company Values:
- Obsession with our customers
- Competing to win
- Challenging the status quo
- Acting quickly and learning quickly
- Together, we are more
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Data-driven and analytical
- Innovative and creative
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you ensure the accuracy and completeness of data in your analysis?
- Can you provide an example of a time when you identified a trend or opportunity through data analysis and drove strategic decisions?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with the company's values and work style, demonstrating a customer-focused, data-driven, and collaborative approach to their work.
⚠️ Potential Challenges
- Working with large and complex datasets may present technical challenges that require creative problem-solving.
- The hybrid work arrangement may require employees to balance remote work and in-office collaboration effectively.
- The role may involve tight deadlines and high-pressure situations, requiring strong time management and prioritization skills.
- The marketing department may experience rapid growth and change, requiring adaptability and flexibility.
ASSUMPTION: The potential challenges associated with this role require a proactive and adaptable approach, with a strong focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to related roles, such as Marketing Data Analyst or Business Intelligence Analyst, the Marketing Analytics Specialist role places a greater emphasis on strategic decision-making and process improvement.
- In the broader marketing analytics landscape, this role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth and development.
- Career paths for this role may include advancement to senior or management positions within the marketing department or related fields, such as marketing operations or data science.
ASSUMPTION: The Marketing Analytics Specialist role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth and development.
📝 Sample Projects
- Developing a comprehensive dashboard to track marketing performance and KPIs for a major product launch
- Analyzing customer data to identify trends and optimize marketing campaigns for improved ROI
- Collaborating with the sales team to develop targeted marketing strategies that drive revenue growth
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Marketing Analytics Specialist may be involved in, demonstrating the role's strategic and tactical nature.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing department, and how does this role contribute to addressing them?
- How does the company measure the success of its marketing campaigns, and what role does this position play in that process?
- What opportunities are there for collaboration and knowledge-sharing with other departments, such as sales or product marketing?
ASSUMPTION: The key questions listed are designed to provide insight into the role's responsibilities, the team's dynamics, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively.
- Research the company and its products to demonstrate your understanding of its mission and values.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
