📌 Core Information
🔹 Job Title: Brand & Customer Manager
🔹 Company: AstraZeneca
🔹 Location: Dublin, Ireland
🔹 Job Type: Full-time
🔹 Category: Pharmaceuticals
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping brand strategy for the Irish market in haematology
- Collaborating with cross-functional teams to execute brand strategy plans
- Driving sales targets and fostering key relationships for successful brand implementation
- Managing brand sales forecast, annual marketing budget, and promotional assets
- Engaging with external stakeholders and managing key customer relationships
ASSUMPTION: This role requires a strategic mindset, strong commercial acumen, and excellent communication skills to succeed in a dynamic and competitive market.
📋 Key Responsibilities
✅ Tactical delivery, localisation, and execution of the marketing plan across various channels
✅ Promote effectively to senior/influential customers within key accounts through enhanced key account management
✅ Manage brand sales forecast (PB, RBU2 and MTP) and annual brand marketing budget
✅ Drive the creation of content to deliver an engaging brand experience across channels
✅ Manage external vendors (including creative agencies, market research agencies, meeting partners)
✅ Oversee the promotional asset approval and compliance process with cross-functional partners
✅ Utilize insights and performance data for tactical execution - including account planning, targeting, and segmentation
✅ Engage externally with key stakeholders, influencers, and decision makers to understand account needs
✅ Develop and implement strategic account plans to drive sales growth and maximize the value of each key account
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or Life Sciences)
Experience: Proven track record in commercial pharmaceuticals with at least 5-10 years of experience in sales, marketing, or a related field
Required Skills:
- Strong commercial pharmaceutical experience with a strong performance track record
- Experience working in a customer-facing environment
- Strong sales and/or marketing leadership with a successful track record of growing market share
- Creative multichannel marketing capabilities together with rigorous commercial business sense
- Success working as part of cross-functional teams with great communication skills
Preferred Skills/Experience:
- Experience of the therapy area – including knowledge of the healthcare environment
- Experience in launching new medicines
- Experience in managing Key Customer Relationships
ASSUMPTION: While experience in haematology is desirable, a strong commercial background and transferable skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per annum (Based on industry standards for a senior marketing role in Ireland)
Benefits:
- Competitive benefits package
- Pension plan
- Health insurance
- Employee assistance program
- Learning and development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for project needs
ASSUMPTION: Salary range is based on industry standards for a senior marketing role in Ireland, with consideration for the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AstraZeneca operates in the pharmaceutical manufacturing industry, focusing on the discovery, development, and commercialization of prescription medicines.
Company Size: AstraZeneca is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.
Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc.
Company Description:
- AstraZeneca is committed to transforming the lives of people living with cancer by leading in patient experience and care.
- The company focuses on shaping the cancer care environment and transforming the patient journey from early diagnosis to survivorship.
- AstraZeneca champions precision combinations to make a global impact on patients' lives.
Company Specialties:
- Pharmaceutical
- Biopharmaceutical
- Innovation
- Research and development
- Global business
Company Website: http://www.astrazeneca.com
ASSUMPTION: AstraZeneca's focus on innovation and patient-centric care creates an environment that values creativity, collaboration, and continuous learning.
📊 Role Analysis
Career Level: This role is at the senior manager level, offering opportunities for strategic decision-making and team leadership.
Reporting Structure: The Brand & Customer Manager reports directly to the Brand Director and works closely with cross-functional teams, including sales, medical, diagnostics, and market access.
Work Arrangement: This role is on-site, with flexibility for remote work as needed. The successful candidate will be expected to work from the Dublin office regularly.
Growth Opportunities:
- Progression to a more senior role within the brand management function or other areas of the business
- Broadening of responsibilities to include additional brands or therapy areas
- International assignments or expatriate opportunities within AstraZeneca's global organization
ASSUMPTION: Success in this role can lead to increased responsibilities, career progression, and exposure to international opportunities within AstraZeneca.
🌍 Location & Work Environment
Office Type: AstraZeneca's Dublin office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Dublin, Ireland
Geographic Context:
- Dublin is the capital and largest city in Ireland, offering a vibrant cultural scene, historic sites, and a high quality of life.
- The city is home to a thriving pharmaceutical industry, providing ample networking opportunities and professional growth.
- Dublin has a temperate oceanic climate, with mild winters and cool summers.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project needs and occasional travel.
ASSUMPTION: The Dublin office provides a dynamic and engaging work environment, with easy access to public transportation, amenities, and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- First-round interview with the hiring manager or a member of the brand team
- Second-round interview with a panel of stakeholders, including representatives from cross-functional teams
- Final-round interview with the Brand Director or another senior leader
Key Assessment Areas:
- Commercial acumen and strategic thinking
- Customer focus and stakeholder management skills
- Cross-functional teamwork and collaboration
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the haematology therapy area and AstraZeneca's brand strategy.
- Prepare examples of your marketing campaigns, sales strategies, or other relevant projects to discuss during the interview.
ATS Keywords: Brand strategy, customer management, key account management, marketing plan, sales forecast, budget management, promotional assets, stakeholder engagement, account planning, market research, pharmaceutical industry
ASSUMPTION: AstraZeneca's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will be comfortable using industry-standard software and tools to manage projects, engage with stakeholders, and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Science-driven
- Integrity
- Innovation
- Performance
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and accountable
- Strategic and forward-thinking
Self-Assessment Questions:
- How do you demonstrate patient-centricity in your work?
- Can you provide an example of a time when you had to adapt to a significant change in your role or the market?
- How do you balance strategic thinking with a focus on delivering results?
ASSUMPTION: AstraZeneca values candidates who align with their company values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating a complex, matrixed organization with multiple stakeholders
- Adapting to changes in the market, regulatory environment, or company strategy
- Balancing the need for strategic thinking with the need for tactical execution
ASSUMPTION: The successful candidate will be able to manage competing priorities, adapt to change, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a greater focus on customer engagement and key account management.
- In the pharmaceutical industry, this role is typical for a senior brand manager, with responsibilities for brand strategy, marketing plan execution, and stakeholder engagement.
- Career progression in this role could lead to opportunities in brand leadership, marketing director roles, or other senior management positions within AstraZeneca or the broader pharmaceutical industry.
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on customer engagement and key account management.
📝 Sample Projects
- Developing and executing a marketing plan for a new haematology product launch
- Conducting market research to understand customer needs and preferences in the Irish market
- Managing a key customer relationship to drive sales growth and maximize brand value
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, from strategic planning to tactical execution and stakeholder management.
❓ Key Questions to Ask During Interview
- Can you describe the brand strategy for the Irish market and how this role contributes to its success?
- How does the brand team collaborate with other cross-functional teams, such as sales and medical, to drive brand implementation?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does AstraZeneca support the professional development and growth of its employees?
- What is the work-life balance like for this role, and how does AstraZeneca support employees in achieving it?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your marketing campaigns, sales strategies, or other relevant projects to discuss during the interview.
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
