Brand Designer

📌 Core Information

🔹 Job Title: Brand Designer

🔹 Company: Graphite

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time, On-Site

🔹 Category: Design

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: On-site (New York, NY)

🚀 Job Overview

Key aspects of this role include:

• Evolving Graphite's brand across diverse touchpoints
• Collaborating with cross-functional teams (creative, product, marketing)
• Conceptualizing and crafting compelling visual narratives
• Developing and maintaining a brand design system
• Working in a fast-paced, adaptable startup environment

ASSUMPTION: This role requires a strong visual storytelling background and the ability to thrive in a dynamic, collaborative environment.

📋 Key Responsibilities

✅ Collaborate with creative, product, and marketing teams to define and evolve Graphite’s brand

✅ Conceptualize and craft compelling visual narratives across diverse touchpoints (product launches, campaigns, social content, events, merch, video, etc.)

✅ Develop and regularly update detailed brand design system, ensuring consistency and clarity across all platforms

✅ Present design concepts clearly and effectively connect creative execution to strategic objectives

✅ Contribute to efficient and effective design processes, ensuring consistent delivery of high-quality work

✅ Continuously explore new visual techniques, styles, and formats to maintain Graphite’s innovative creative edge

ASSUMPTION: This role requires strong communication, presentation, and project management skills, as well as the ability to manage multiple projects and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Visual Arts, or a related field (or equivalent experience)

Experience: 5+ years of experience in visual branding, design systems, and art direction

Required Skills:

• Proven experience in visual storytelling, conceptual thinking, and meticulous craft
• Proficiency in Figma & Adobe Creative Suite
• Excellent communication and presentation skills
• Proven ability to manage multiple projects and prioritize effectively
• Passionate about creative exploration, risk-taking, and ongoing professional growth

Preferred Skills:

• Experience working on SaaS, enterprise, devtools, or productivity tools
• Motion and animation skills (2D, 3D, or both)
• Experience with photo and video production
• Experience using generative AI tools in design workflows
• Good understanding of web front-end (i.e., HTML/CSS, React)
• Adaptable and comfortable in evolving startup environments
• Experience with zero-to-one projects

ASSUMPTION: While experience in dev tools or startups is not required, candidates should be comfortable working in fast-paced environments and collaborating with diverse teams.

💰 Compensation & Benefits

Salary Range: $140,000 - $180,000 per year (base + substantial equity)

Benefits:

• Competitive compensation packages
• Growth opportunities in responsibilities and compensation
• Comprehensive health coverage
• 16 weeks of paid parental leave
• Four weeks of vacation annually, plus federal holidays
• Relocation assistance (if applicable)
• Daily lunch, snacks, coffee, and unlimited NYC MetroCard
• 401(k) retirement options

Working Hours: Full-time, 40 hours per week, Monday-Friday

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York City area and the company's size. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 51-200 employees (Mid-size)

Founded: 2022 (Based on LinkedIn profile)

Company Description:

• Graphite is a growth agency focused on SEO and content strategy
• They build scalable growth engines for companies like MasterClass, Robinhood, and BetterUp
• Graphite is backed by some of the best investors and offers competitive compensation packages

Company Specialties:

• SEO
• Content Strategy
• Growth Marketing

Company Website: graphite.io

ASSUMPTION: Graphite is a mid-size company with a focus on growth and innovation. They value creativity, collaboration, and adaptability in their employees.

📊 Role Analysis

Career Level: Mid-Senior level (5+ years of experience)

Reporting Structure: This role reports directly to the Creative Director

Work Arrangement: On-site, five days a week, at their SoHo, New York studio

Growth Opportunities:

• Potential for increased responsibilities and compensation as the company grows
• Opportunities to work on diverse projects and touchpoints, expanding skillset
• Chance to contribute to the evolution of Graphite's brand and visual identity

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Graphite is a growing company with a strong focus on employee development.

🌍 Location & Work Environment

Office Type: On-site, SoHo, New York studio

Office Location(s): 123 Main Street, New York, NY 10001 (Example)

Geographic Context:

• New York City is a major hub for the tech and startup industries
• The SoHo neighborhood is known for its vibrant arts and culture scene
• Graphite's office is centrally located, with easy access to public transportation

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: Working at Graphite's SoHo office provides an engaging and creative work environment, with easy access to New York City's cultural attractions and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual portfolio review and design challenge
• Final interview with the Creative Director and/or other team members
• Background check and offer extension

Key Assessment Areas:

• Portfolio and design skills
• Communication and presentation skills
• Cultural fit and alignment with Graphite's values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a diverse portfolio showcasing your visual storytelling, conceptual thinking, and meticulous craft
• Be ready to discuss your design process and creative approach
• Research Graphite's brand and values to demonstrate your understanding and alignment

ATS Keywords: Brand Designer, Visual Branding, Design Systems, Art Direction, Figma, Adobe Creative Suite, Communication, Presentation Skills, Project Management, Creative Exploration, Risk-Taking, Professional Growth

ASSUMPTION: Graphite's application process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and brand.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.)
• Generative AI tools (optional, but a plus)
• Web front-end tools (HTML/CSS, React) (optional, but a plus)

ASSUMPTION: Proficiency in Figma and Adobe Creative Suite is required for this role. Familiarity with generative AI tools and web front-end tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Craft: Meticulous attention to detail and a commitment to high-quality work
• Science: Data-driven decision-making and continuous learning
• Ambition: Disciplined, strategic growth and long-term thinking
• Ownership: Empowering employees with responsibility and decision-making authority

Work Style:

• Collaborative and cross-functional teamwork
• Adaptability and flexibility in a fast-paced environment
• Creative exploration and risk-taking
• Continuous learning and professional growth

Self-Assessment Questions:

• How do you ensure your design work aligns with Graphite's brand values and mission?
• Describe a time when you had to adapt your design approach to meet a project's unique challenges or constraints
• How do you approach learning and incorporating feedback into your design process?

ASSUMPTION: Graphite values candidates who are collaborative, adaptable, and committed to continuous learning and growth.

⚠️ Potential Challenges

• Working in a fast-paced, evolving startup environment may require adaptability and flexibility
• Managing multiple projects and priorities may be challenging at times
• Graphite's brand is still evolving, which may require frequent updates and adjustments to the design system
• New York City's cost of living may be higher than in other locations

ASSUMPTION: These challenges are inherent to working in a growing startup and can be mitigated with strong communication, project management, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Designer or Art Director position in other agencies or in-house design teams
• However, Graphite's focus on SEO and content strategy sets it apart from traditional design agencies
• Career paths in this role may include advancement to Creative Director, Art Director, or Senior Brand Designer, or transition to a more specialized role within the agency

ASSUMPTION: This role offers unique opportunities for growth and specialization within the field of brand design and agency work.

📝 Sample Projects

• Developing a comprehensive brand design system for a new product launch
• Conceptualizing and designing a visual narrative for a marketing campaign across multiple touchpoints
• Creating a series of engaging social media graphics and animations to promote a company event

ASSUMPTION: These sample projects are designed to showcase the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• How does Graphite approach brand evolution and updates to the design system?
• What are the most important qualities and skills you're looking for in a Brand Designer for this role?
• How does Graphite support the professional growth and development of its employees?
• What are the biggest challenges and opportunities facing Graphite in the coming year, and how does this role contribute to addressing them?
• How does Graphite foster a collaborative and inclusive work environment?

ASSUMPTION: These questions are designed to provide insight into Graphite's brand, culture, and the specific requirements of this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Graphite's careers page
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a diverse portfolio showcasing your visual storytelling, conceptual thinking, and meticulous craft
• Be ready to discuss your design process and creative approach during the portfolio review and design challenge
• Follow up with Graphite one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.