📌 Core Information
🔹 Job Title: Brand Designer
🔹 Company: Easygo Gaming
🔹 Location: Melbourne, Australia
🔹 Job Type: On-site
🔹 Category: Design
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of brand visual identity across all touchpoints
- Creating and refining brand guidelines to ensure consistent application
- Designing digital and print assets, signage, and environmental graphics
- Collaborating with cross-functional teams to maintain brand consistency
- Staying updated on design trends to bring fresh and innovative ideas to the brand
ASSUMPTION: This role requires a strong foundation in design principles and a keen eye for detail. The ideal candidate will be passionate about creating cohesive and compelling visual experiences.
📋 Key Responsibilities
✅ Develop and maintain brand visual identity, including logos, color schemes, typography, and other brand elements
✅ Design brand guidelines to ensure all visual standards are clearly defined and consistently applied across all channels
✅ Create digital and print assets, such as social media graphics, website elements, marketing materials, signage, and more
✅ Design brand documentation, ensuring it reflects the brand's visual direction and maintains consistency
✅ Support brand campaigns by creating compelling designs that align with the overall brand strategy
✅ Contribute to the design of branded signage and other environmental graphics for events, offices, and other physical spaces
✅ Collaborate with marketing, product, and communication teams to ensure all visual assets align with brand standards
✅ Stay updated on design trends and best practices to continuously bring fresh and innovative ideas to the brand
ASSUMPTION: The role may require working on multiple projects simultaneously, so strong organizational skills and the ability to manage time effectively are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design or a related field
Experience: 1-2 years of experience in graphic design, preferably with a focus on branding
Required Skills:
- Proficiency in Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and other design tools
- Strong creative skills with the ability to translate brand concepts into visually compelling designs
- Excellent attention to detail and a commitment to producing high-quality work
- Good verbal and written communication skills, with the ability to collaborate effectively with team members
- Strong portfolio showcasing a range of design work, particularly in branding and identity
Preferred Skills:
- Sports & Gambling knowledge
- Cryptocurrency knowledge
- Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira, and Intercom
ASSUMPTION: While not explicitly stated, a strong understanding of the gaming industry and its regulations would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Designer role in Melbourne, the estimated salary range is AUD 65,000 - 85,000 per annum.
Benefits:
- EAP access for you and your family
- Access to over 9,000 courses across the Learning and Development Platform
- Paid volunteer day
- Daily catered breakfast
- Massage Wednesdays
- Team lunches and happy hour in the office from 4pm on Fridays
- Fun office environment with pool tables, table tennis, and gaming consoles
- Help yourself drinks fridges and snack shelves
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM with a 30-minute lunch break
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Easygo Gaming operates in the iGaming industry, focusing on online casino and sportsbook services, live streaming platforms, and game development.
Company Size: Easygo Gaming has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The company's founding date is not specified, but it has experienced remarkable growth from humble beginnings to a thriving workforce of 400+ employees.
Company Description:
- Easygo Gaming is the Australian powerhouse behind some of the world’s fastest-growing online brands, including Stake and Kick.
- The company offers a fun office environment with various perks, such as daily catered breakfast, massage Wednesdays, and team lunches.
- Easygo Gaming is committed to providing equal opportunities and fostering an inclusive work environment.
Company Specialties:
- Gambling
- Software Development
- Marketing
- Design
- Gaming
- Games Development
- ReactJS
- NodeJS
- Casino games
- Sportsbook
- Online Marketing
- Betting
- Crypto
- Bitcoin
- And web3
Company Website: http://www.easygo.io
ASSUMPTION: Easygo Gaming is a dynamic and growing company that offers opportunities for career development and a vibrant work environment.
📊 Role Analysis
Career Level: This role is suitable for early-career or mid-level designers looking to gain experience in branding and grow within the design field.
Reporting Structure: The Brand Designer will report directly to the Design Manager and collaborate with various cross-functional teams, such as marketing, product, and communication.
Work Arrangement: This is an on-site role based in Melbourne, Australia. The work arrangement is full-time, with standard office hours from Monday to Friday.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Brand Designer to take on more responsibilities or move into different roles within the design team.
- Easygo Gaming offers access to over 9,000 courses across their Learning and Development Platform, providing opportunities for professional growth and skill development.
ASSUMPTION: The Brand Designer role offers opportunities for career growth and professional development within the design field and the broader iGaming industry.
🌍 Location & Work Environment
Office Type: Easygo Gaming's office is a vibrant and fun environment with various amenities, such as pool tables, table tennis, and gaming consoles.
Office Location(s): The company's headquarters is located in Melbourne, Australia.
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its cultural diversity, arts, and sports.
- The city offers a high quality of life, with various amenities, including parks, beaches, and a thriving café and restaurant scene.
- Melbourne has a temperate oceanic climate, with mild summers and cool winters.
Work Schedule: The work schedule is Monday to Friday, with standard office hours from 9:00 AM to 5:30 PM, including a 30-minute lunch break.
ASSUMPTION: Working at Easygo Gaming's Melbourne office offers a dynamic and engaging work environment with various perks and benefits.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Design test or case study
- Final interview with the Design Manager and/or other team members
Key Assessment Areas:
- Portfolio review
- Design skills and problem-solving
- Cultural fit and alignment with company values
- Communication and collaboration skills
Application Tips:
- Tailor your resume and portfolio to highlight your branding and design experience relevant to the role.
- Prepare examples of your work that demonstrate your ability to create cohesive and compelling visual experiences.
- Research the company and its brands to show your understanding of the iGaming industry and Easygo Gaming's offerings.
ATS Keywords: Brand Designer, Graphic Design, Branding, Figma, Adobe Creative Suite, Design Tools, Sports & Gambling, Cryptocurrency, Google Suite, Slack, Jira, Intercom
ASSUMPTION: The application process for this role may involve multiple stages, including a design test or case study, to assess the candidate's skills and fit for the position.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Google Suite (Drive, Spreadsheets, Docs)
- Slack
- Jira
- Intercom
ASSUMPTION: Familiarity with the mentioned tools and technologies is essential for this role, as they are used daily for design and collaboration purposes.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Fun
Work Style:
- Creative and design-focused
- Collaborative and team-oriented
- Fast-paced and dynamic
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you have a strong passion for creating visually compelling branding experiences?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive in a customer-centric culture that prioritizes innovation and fun?
ASSUMPTION: Easygo Gaming values a strong cultural fit and looks for candidates who align with their company values and work style.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for managing time and priorities.
- The iGaming industry is subject to strict regulations, which may require the Brand Designer to adapt to specific guidelines and constraints.
- As the company continues to grow, the Brand Designer may face increased workload and expectations.
- The Melbourne office environment may be noisy and energetic, which could be challenging for candidates who prefer a quieter work environment.
ASSUMPTION: The Brand Designer role presents various challenges that require strong organizational skills, adaptability, and the ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Brand Designer roles, this position offers a unique opportunity to work in the iGaming industry and collaborate with various cross-functional teams.
- The iGaming industry is highly competitive and regulated, which may present unique challenges and opportunities for the Brand Designer.
- As a mid-sized company, Easygo Gaming offers a more collaborative and agile work environment compared to larger enterprises, providing opportunities for growth and impact.
ASSUMPTION: The Brand Designer role at Easygo Gaming offers a unique blend of challenges, opportunities, and a dynamic work environment that sets it apart from similar roles in other industries or company sizes.
📝 Sample Projects
- Developing and refining the visual identity for a new brand launch within the Easygo Gaming portfolio
- Creating a comprehensive brand guidelines document for an existing brand, ensuring consistency across all touchpoints
- Designing a series of social media graphics and marketing materials for an upcoming brand campaign
ASSUMPTION: The Brand Designer role at Easygo Gaming offers a variety of projects that span branding, design, and collaboration, allowing the incumbent to showcase their skills and creativity.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the design department?
- How does the company support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company ensure consistency and alignment across its various brands and touchpoints?
- What are the most challenging aspects of working in the iGaming industry, and how does the company address them?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and portfolio to highlight your branding and design experience relevant to the role
- Prepare examples of your work that demonstrate your ability to create cohesive and compelling visual experiences
- Research the company and its brands to show your understanding of the iGaming industry and Easygo Gaming's offerings
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
