Brand Designer

📌 Core Information

🔹 Job Title: Brand Designer

🔹 Company: OnMed

🔹 Location: White Plains, New York

🔹 Job Type: Full-Time, On-site (Remote-friendly)

🔹 Category: Healthcare, Branding & Design

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site preferred, remote considered)

🚀 Job Overview

Key aspects of this role include:

• Evolving OnMed's visual identity across all brand touchpoints
• Designing engaging marketing collateral and social media content
• Collaborating on website design and updates using Webflow
• Translating complex healthcare concepts into clear, visually compelling designs
• Supporting internal communications and sales enablement teams
• Working in a fast-paced, collaborative environment with a purpose-driven brand

ASSUMPTION: This role requires a strong portfolio showcasing branding, marketing, and digital work, with a focus on visual storytelling and strategic design.

📋 Key Responsibilities

✅ Own and evolve OnMed's visual identity, ensuring consistency and creativity across all brand touchpoints

✅ Design and produce a wide range of marketing collateral, including presentations, social media graphics, and digital ads

✅ Create engaging content for social media marketing, with a focus on LinkedIn and Instagram, that reflects OnMed’s brand voice and purpose

✅ Collaborate on website design and updates using Webflow

✅ Translate complex technology and healthcare concepts into clear, visually compelling designs that resonate with diverse audiences

✅ Support internal communications and sales enablement teams with branded templates and materials

✅ Create motion graphics, animations, and interactive prototypes (when applicable)

✅ Perform other responsibilities as assigned

ASSUMPTION: This role requires strong communication skills, the ability to present design rationale, and a self-starter mentality.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, or a related field (or equivalent experience)

Experience: 2-5 years of professional experience in brand, graphic, or visual design

Required Skills:

• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Excellent communication skills and ability to present design rationale
• A self-starter who is self-managed, outcome-focused, and thrives in a fast-paced, collaborative environment
• The ability to translate complex ideas into visual expressions that are not only clear but also emotionally resonant

Preferred Skills:

• Experience with Webflow, Figma, and motion graphics

ASSUMPTION: Candidates with experience in the healthcare industry or healthcare-related design projects will have an advantage.

💰 Compensation & Benefits

Salary Range: $65,000 - $80,000 per year (Based on experience and industry standards for the New York area)

Benefits:

• Unlimited PTO
• Paid Holidays
• Competitive salary and benefits package
• Annual discretionary bonus of up to 10%

Working Hours: Full-time, 40 hours per week (Flexible hours and remote work arrangements may be considered)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The final offer may vary based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: OnMed operates in the healthcare industry, focusing on improving access to quality, affordable, and equitable care through its patented CareStation technology.

Company Size: OnMed has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: OnMed was founded in 2015, with a mission to make quality healthcare available to anyone, anywhere.

Company Description:

• OnMed is a groundbreaking healthcare company with a singular goal - to make quality healthcare available to anyone, anywhere.
• Their patented CareStation is a virtual walk-in clinic where patients can get a personalized care experience in real time.
• OnMed is committed to improving healthcare access, affordability, and equity through innovative technology and a user-centered approach.

Company Specialties:

• Telemedicine
• Healthcare technology
• Hybrid care delivery solutions

Company Website: onmed.com

ASSUMPTION: OnMed's focus on innovation and improving healthcare access makes it an attractive opportunity for candidates seeking to make a meaningful impact in the industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level designer with 2-5 years of experience, looking to grow their career in branding and design within the healthcare industry.

Reporting Structure: The Brand Designer will report directly to the Marketing Director and collaborate with various internal teams, including sales, communications, and product.

Work Arrangement: This role is on-site preferred, with remote work arrangements considered for the right candidate. The work arrangement is flexible, with a focus on outcomes and collaboration.

Growth Opportunities:

• Expanding the role's responsibilities as the company grows and evolves
• Learning and developing skills in new areas, such as motion graphics or UX/UI design
• Advancing to a senior or leadership role within the marketing or design team

ASSUMPTION: This role offers significant growth potential as OnMed continues to expand its offerings and market presence.

🌍 Location & Work Environment

Office Type: OnMed's headquarters is located in White Plains, New York, with a modern, collaborative work environment.

Office Location(s): 7 Renaissance Sq, Floor 5, White Plains, New York 10601, US

Geographic Context:

• White Plains is a suburban city located approximately 30 miles north of New York City, offering a mix of urban and suburban living.
• The area is well-connected by public transportation, with easy access to New York City and other nearby towns.
• White Plains has a diverse population and a vibrant arts and culture scene.

Work Schedule: The work schedule is flexible, with a focus on outcomes and collaboration. The role requires occasional evening or weekend work to support marketing campaigns and events.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet project deadlines.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Design challenge or portfolio review to evaluate creative skills and problem-solving abilities
• Final interview with the Marketing Director and/or other team members to discuss the role, company culture, and growth opportunities

Key Assessment Areas:

• Design skills and aesthetic sensibility
• Communication and presentation skills
• Problem-solving and strategic thinking
• Cultural fit and alignment with OnMed's mission and values

Application Tips:

• Tailor your resume and portfolio to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of OnMed's mission and your enthusiasm for the opportunity
• Be ready to discuss your design process, inspiration, and the rationale behind your creative decisions

ATS Keywords: Brand Designer, Graphic Designer, Visual Design, Adobe Creative Cloud, Marketing Collateral, Social Media Marketing, Webflow, Figma, Motion Graphics, Healthcare, Telemedicine, Hybrid Care

ASSUMPTION: OnMed's hiring process is designed to assess both creative skills and cultural fit, with a focus on finding the best candidate for the role and the company's long-term success.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (PowerPoint, Word)
• Webflow
• Figma
• Motion graphics software (e.g., After Effects, Premiere Pro)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to support their design work.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Patient-centered care
• Collaboration
• Excellence
• Integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on outcomes and results
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about using your creative talents to make a meaningful impact in healthcare?
• Do you have strong communication skills and the ability to present design rationale effectively?

ASSUMPTION: OnMed values candidates who are passionate about their mission, collaborative in their approach, and committed to delivering high-quality work.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Translating complex healthcare concepts into clear, visually compelling designs
• Occasional evening or weekend work to support marketing campaigns and events
• Adapting to changes in the company's growth and evolution

ASSUMPTION: These challenges can be overcome by strong project management skills, clear communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to traditional graphic design roles, this position offers a unique opportunity to work in the innovative healthcare technology industry
• Unlike many design roles, this position requires a strong understanding of healthcare concepts and the ability to translate them into clear, engaging visuals
• Career paths in this role may include advancement to senior or leadership positions within the marketing or design team, or transition to other areas of the company, such as product design or user experience

ASSUMPTION: This role offers a unique blend of creative and strategic challenges, with the opportunity to make a meaningful impact in the healthcare industry.

📝 Sample Projects

• Designing a comprehensive brand style guide for OnMed, including logo variations, color palettes, typography, and imagery guidelines
• Creating engaging social media content for OnMed's LinkedIn and Instagram profiles, showcasing the company's innovative technology and patient-centered care approach
• Developing a series of motion graphics to explain OnMed's patented CareStation technology and its benefits for patients and healthcare providers

ASSUMPTION: These sample projects are intended to illustrate the types of creative challenges and opportunities that may arise in this role, but the specific projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the most significant challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does OnMed support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?
• How does OnMed measure the success of its marketing efforts, and how can this role contribute to those metrics?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of OnMed's mission and your enthusiasm for the opportunity
• Be ready to discuss your design process, inspiration, and the rationale behind your creative decisions during the interview
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.