📌 Core Information
🔹 Job Title: Brand Designer
🔹 Company: ROLLER
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-time
🔹 Category: Brand Design
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading design projects across campaigns, paid ads, and events
- Creating compelling, on-brand designs for various channels
- Supporting cross-functional teams to ensure brand consistency
- Contributing to the development and evolution of the brand design system
ASSUMPTION: This role requires a high level of creativity, collaboration, and adaptability to work effectively in a fast-paced, marketing-driven environment.
📋 Key Responsibilities
✅ Lead design projects across campaigns, paid ads, and events, partnering with cross-functional teams to deliver impactful, on-brand work that drives business results.
✅ Create compelling, on-brand designs for social media, blog content, and internal/external presentations that support clear communication and storytelling.
✅ Support cross-functional teams such as People & Culture and Partnerships with design requests, ensuring brand consistency across all touchpoints.
✅ Contribute to the building and evolution of the brand design system, ensuring it scales effectively across channels and use cases.
✅ Handle light motion design and video editing, particularly for social content and digital advertising.
ASSUMPTION: This role may require occasional work outside of regular hours to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Visual Arts, or a related field (or equivalent experience).
Experience: 7+ years of experience as a brand, visual, or graphic designer (in-house or agency). Experience working on global campaigns or B2B SaaS brands is a plus.
Required Skills:
- Mastery of Figma, Adobe Illustrator, Photoshop, and After Effects
- Proficiency in Final Cut Pro and/or broader Adobe Creative Suite tools for video editing is a plus
- Confidence working in a fast-paced, highly collaborative environment embedded within marketing
- A sharp eye for detail, high executional standards, and the ability to translate GTM strategy into compelling creative
- Passion for building brand equity through every customer touchpoint
- Curiosity and adaptability in an evolving creative landscape, especially as AI reshapes the way designers work
Preferred Skills:
- Experience working with global brands
- Familiarity with brand design systems and style guides
- Knowledge of the leisure and attractions industry
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Designer with 7+ years of experience in Australia, the estimated salary range is AUD 90,000 - 120,000 per year. This range may vary depending on the candidate's skills, experience, and the company's performance.
Benefits:
- 4 ROLLER Recharge days per year
- Team Member Assistance Program
- 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers
- Individual learning & development budget
- Genuine career growth opportunities
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional work outside of regular hours may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on the leisure and attractions industry.
Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with ample opportunities for growth and impact.
Founded: 2010. ROLLER has been operating for over a decade, providing stability and experience in the market.
Company Description:
- ROLLER is a complete software platform for the modern attraction, supporting key areas of the business to improve operations, grow revenue, and delight guests.
- The company offers innovative products such as Ticketing, Point-of-Sale, Integrated Payments, CRM, Memberships, Gift Cards, Waivers, Self-Serve Kiosks, Cashless Wallets, and more.
- ROLLER's vision is to help create experiences that bring joy and happiness to the world by building modern technology for leisure and attractions businesses.
Company Specialties:
- Ticketing
- Digital Gift Cards
- Membership
- CRM
- Point of Sale
- Waivers
- Self-Serve Kiosk
- RFID
- Attractions
- Party bookings
- Mobile food and beverage
- Analytics
- Venue management
- Multi-venue
- Online ticketing
- Access control
- Guest feedback
- Capacity management
- Staff permissions
Company Website: roller.software
ASSUMPTION: ROLLER's focus on the leisure and attractions industry provides a unique and engaging work environment, with the opportunity to make a real impact on customer experiences.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers significant responsibility and the opportunity to make a substantial impact on the company's brand and marketing efforts.
Reporting Structure: The Brand Designer will report directly to the Director of Brand Design and collaborate with cross-functional teams such as Product Marketing, Demand Generation, Events, People & Culture, and Partnerships.
Work Arrangement: Remote OK, with the option to work from one of ROLLER's global offices or remotely from anywhere in the world.
Growth Opportunities:
- As ROLLER continues to grow, there will be opportunities for the Brand Designer to take on more responsibility and advance their career within the company.
- The company offers an individual learning & development budget to support employees' professional growth.
- ROLLER's flat organizational structure provides ample opportunities for employees to work directly with senior leadership and have a significant impact on the company's success.
ASSUMPTION: Given ROLLER's growth trajectory, there will be ample opportunities for the Brand Designer to grow and develop within the company.
🌍 Location & Work Environment
Office Type: ROLLER has global offices in Austin, Texas (headquarters), Melbourne, Australia, London, England, and Sydney, New South Wales, Australia. The company also supports remote work from anywhere in the world.
Office Location(s): Melbourne, Australia (Suite 6, 101 Moray Street, South Melbourne, Victoria 3205, AU)
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its vibrant arts scene, sports culture, and diverse food and drink options.
- The city has a temperate oceanic climate, with mild winters and warm summers, making it an enjoyable place to live and work year-round.
- Melbourne is home to several major attractions, including the Melbourne Cricket Ground, the National Gallery of Victoria, and the Royal Botanic Gardens.
Work Schedule: Standard business hours, Monday to Friday, with occasional work outside of regular hours to meet project deadlines.
ASSUMPTION: The Brand Designer may be required to work outside of regular hours occasionally to meet project deadlines, especially when working on global campaigns or events.
💼 Interview & Application Insights
Typical Process:
- Initial call with the Talent Acquisition Manager to discuss experience, salary expectations, and answer any initial questions.
- Interview with the Hiring Manager (Director of Brand Design) to learn more about the role and ROLLER while discussing experience in more detail.
- Loop interviews with the wider ROLLER team to ensure cultural fit.
- Offer, following successful completion of reference checks.
Key Assessment Areas:
- Portfolio review to assess design skills and creativity
- Behavioral interviews to evaluate problem-solving skills, adaptability, and cultural fit
- Technical assessments to test proficiency in design tools and software
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Include a link to your portfolio or attach samples of your work.
- Prepare for behavioral interviews by reflecting on your past experiences and how they have prepared you for this role.
- Research ROLLER's brand and values to ensure a strong cultural fit.
ATS Keywords: Brand Design, Visual Identity, Campaign Design, Digital Advertising, Event Collateral, Figma, Adobe Illustrator, Photoshop, After Effects, Video Editing, Collaboration, Attention to Detail, Creativity, Adaptability, Storytelling, Customer Touchpoints
ASSUMPTION: ROLLER's hiring process is designed to be thorough and comprehensive, ensuring that the best candidate for the role is selected.
🛠️ Tools & Technologies
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Adobe After Effects
- Final Cut Pro (or equivalent video editing software)
ASSUMPTION: The Brand Designer should be proficient in the listed design tools and software, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Fun
Work Style:
- Highly collaborative, with a focus on cross-functional teamwork
- Fast-paced and dynamic, with a focus on delivering high-quality work quickly
- Adaptable and flexible, with a willingness to take on new challenges and responsibilities
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with a global team and managing multiple projects simultaneously?
- Do you have a strong eye for detail and a passion for creating high-quality, on-brand designs?
- Are you curious and adaptable, with a willingness to learn and grow in an evolving creative landscape?
ASSUMPTION: ROLLER's company culture is dynamic, collaborative, and customer-focused, with a strong emphasis on innovation and fun. The ideal candidate for this role will be a strong cultural fit with these values and work styles.
⚠️ Potential Challenges
- The Brand Designer may need to manage multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
- Occasional work outside of regular hours may be required to meet project deadlines, which could impact work-life balance.
- The Brand Designer will need to be comfortable working in a fast-paced, highly collaborative environment embedded within marketing, which may require adaptability and flexibility.
- The role may require occasional travel to attend global events or meetings, which could impact personal and family commitments.
ASSUMPTION: These challenges can be mitigated by effective time management, open communication with the team, and a willingness to adapt and prioritize as needed.
📈 Similar Roles Comparison
- This role is unique to ROLLER, as the company is a global leader in the leisure and attractions industry. However, similar roles may be found in other B2B SaaS companies or marketing agencies with a focus on brand design and campaign management.
- ROLLER's focus on the leisure and attractions industry provides a unique and engaging work environment, with the opportunity to make a real impact on customer experiences.
- Career progression in this role may involve taking on more responsibility within the brand design team or moving into a leadership position within the marketing department.
ASSUMPTION: While this role may share similarities with other brand design positions, ROLLER's unique focus on the leisure and attractions industry sets it apart from other companies and offers a unique opportunity for growth and impact.
📝 Sample Projects
- Developing a comprehensive brand style guide and design system for a global B2B SaaS brand
- Creating a series of on-brand social media graphics and animations to promote a new product launch
- Designing and producing a series of internal and external presentations to support a marketing campaign
ASSUMPTION: These sample projects are intended to illustrate the types of work the Brand Designer may be expected to complete in this role. The actual projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the brand design team and the marketing department as a whole?
- How does ROLLER support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ROLLER measure the success of its brand design efforts, and how will my performance be evaluated in this role?
- What are the key challenges facing the brand design team and the marketing department as a whole, and how can this role help address them?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the team, and the company's priorities and challenges. The actual questions asked may vary depending on the candidate's interests and the company's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ROLLER Careers page.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare a portfolio or attach samples of your work that demonstrate your design skills and creativity.
- Research ROLLER's brand and values to ensure a strong cultural fit.
- Prepare for behavioral interviews by reflecting on your past experiences and how they have prepared you for this role.
- Follow up with the Talent Acquisition Manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
