Brand Designer

📌 Core Information

🔹 Job Title: Brand Designer

🔹 Company: Rain

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time, Hybrid (3 days/week in-office)

🔹 Category: Design

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (NYC) with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Evolving Rain's visual identity across various external campaigns and internal moments
• Collaborating closely with the Marketing Lead and Lead Product Designer to shape Rain's industry presence
• Creating on-brand assets for campaigns across email, social, web, events, and paid channels
• Designing Rain's presence at industry events, from booths and signage to pre/post communications
• Supporting internal brand expression across board decks, merch, office environments, and templates

ASSUMPTION: This role requires a high level of creativity, ownership, and collaboration to maintain and enhance Rain's brand identity across multiple touchpoints.

📋 Key Responsibilities

✅ Create on-brand assets for campaigns across various channels

✅ Design Rain's presence at industry events

✅ Craft visually compelling decks, one-pagers, and partner materials in collaboration with BD

✅ Support internal brand expression across various materials

✅ Pitch creative ideas and visual experiments to evolve how Rain shows up in the world

ASSUMPTION: This role involves a mix of creative and strategic thinking, with a focus on delivering high-quality, on-brand assets for both external and internal stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Design, Visual Communications, or related field

Experience: 3-8 years of brand design experience, ideally in B2B companies or agencies

Required Skills:

• Exceptional online portfolio demonstrating visual storytelling across campaigns, events, and collateral
• Strong sense of ownership and ability to deliver final assets with minimal oversight
• Skilled at executing within established brand systems, and extending them when needed
• Collaborative, proactive, and excited to work with cross-functional teams
• AI-native, with the taste to know when handcrafted beats autogenerated

Preferred Skills:

• Experience at fintech, SaaS, or startup environments
• Bonus if you bring skills in motion design or lightweight web animation

ASSUMPTION: Candidates should have a strong portfolio showcasing their brand design skills and experience working in a collaborative, cross-functional environment.

💰 Compensation & Benefits

Salary Range: $75,000 - $150,000 per year (based on experience)

Benefits:

• Top-tier coverage: We cover 95% of Medical, Dental, and Vision premiums
• 401(k) with matching: Invest in your future, just like we’re investing in ours
• Ownership that matters: Every team member gets equity because we believe in building together
• Work your way: Flexible hybrid setup with a prime SoHo office for NYC-based teammates
• Unlimited PTO: Because time to rest and reset is just as important as time to ship
• Product-first perks: Monthly budget to test our cards and features like a real user
• Wellness support: Monthly stipend to spend on fitness, therapy, or whatever keeps you thriving
• Home office setup: One-time stipend to create a space that works for you
• Team connection: Frequent company events, team dinners, and offsites to stay connected

ASSUMPTION: Rain offers competitive compensation and benefits packages to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2021 (Relatively new company)

Company Description:

• Rain develops and operates cutting-edge digital asset authorization and settlement infrastructure
• Connects blockchain settlement with traditional financial systems like the Visa network
• Drives adoption and utility for digital assets in enterprise and consumer use cases

Company Specialties:

• Digital asset infrastructure
• Payment card solutions
• Blockchain technology

Company Website: www.rain.xyz

ASSUMPTION: Rain is a growing fintech company focusing on digital asset infrastructure and payment card solutions, with a strong emphasis on innovation and collaboration.

📊 Role Analysis

Career Level: Mid-level to Senior (Based on experience requirements)

Reporting Structure: Reports to the Marketing Lead, collaborates closely with the Lead Product Designer

Work Arrangement: Hybrid (3 days/week in-office, 2 days/week remote)

Growth Opportunities:

• Potential to shape Rain's brand identity and make a significant impact on the company's visual presence
• Opportunities to work on diverse projects and campaigns across various channels
• Chance to grow within the Marketing or Design teams as the company expands

ASSUMPTION: This role offers opportunities for professional growth and impact, with the potential to shape Rain's brand identity and work on diverse projects.

🌍 Location & Work Environment

Office Type: Prime SoHo office for NYC-based teammates

Office Location(s): New York, New York

Geographic Context:

• New York City offers a vibrant and diverse cultural scene
• SoHo neighborhood is known for its art galleries, shopping, and dining options
• Easy access to public transportation and various amenities

Work Schedule: Flexible hybrid setup, with 3 days/week in-office and 2 days/week remote

ASSUMPTION: Rain's office location in SoHo, New York, offers a dynamic work environment with easy access to various amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Design challenge or case study presentation
• Final interview with the Marketing Lead and/or other team members

Key Assessment Areas:

• Portfolio review and creative problem-solving skills
• Collaboration and communication skills
• Understanding of Rain's brand and industry
• Alignment with Rain's company values and culture

Application Tips:

• Tailor your resume and portfolio to highlight relevant brand design experience and skills
• Prepare a cover letter explaining your interest in Rain and the Brand Designer role
• Be ready to discuss your design process, inspiration, and how you approach creative challenges
• Research Rain's brand, industry, and competitors to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Brand Design, Visual Storytelling, Campaigns, Events, Collateral, 3D Assets, Graphic Design, Motion Design, Web Animation, Collaboration, Creativity, Proactivity

ASSUMPTION: Rain's application process focuses on assessing candidates' creative problem-solving skills, collaboration, and alignment with the company's brand and culture.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Sketch or Figma for UI/UX design
• 3D modeling software (e.g., Blender, Cinema 4D)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Brand Designers at Rain should be proficient in industry-standard design tools and comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Curious
• Bold
• Excited
• Collaborative
• Proactive

Work Style:

• Agile and adaptable
• Proactive and self-motivated
• Collaborative and team-oriented
• Comfortable working in a fast-paced, dynamic environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working within established brand systems and extending them when needed?
• Do you have a strong sense of ownership and the ability to deliver final assets with minimal oversight?

ASSUMPTION: Rain values curiosity, boldness, and excitement, seeking candidates who are collaborative, proactive, and comfortable working in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working with cross-functional teams and stakeholders to align on creative direction
• Adapting to changes in brand guidelines or project scope
• Maintaining a consistent brand identity across various touchpoints and channels

ASSUMPTION: Brand Designers at Rain should be comfortable working in a fast-paced environment, managing multiple projects, and collaborating with cross-functional teams to maintain a consistent brand identity.

📈 Similar Roles Comparison

• Unlike traditional brand design roles, this position focuses on both external campaigns and internal brand expression
• Rain's industry (Financial Services) requires a strong understanding of both consumer and enterprise use cases
• Career path could lead to senior roles within the Marketing or Design teams as the company grows

ASSUMPTION: This Brand Designer role at Rain offers a unique blend of external campaign and internal brand expression work, with opportunities for professional growth as the company expands.

📝 Sample Projects

• Reimagining Rain's booth design for a major industry event
• Creating a visually compelling deck to showcase Rain's innovative payment card solutions
• Designing a series of social media graphics to promote Rain's latest product launch

ASSUMPTION: Brand Designers at Rain should be prepared to work on diverse projects, from industry event booths to social media graphics, to promote Rain's innovative payment card solutions and digital asset infrastructure.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the Marketing and Design teams?
• How does Rain support the professional growth and development of its Brand Designers?
• What are the most challenging aspects of working on Rain's brand, and how have previous designers approached them?
• How does Rain measure the success of its brand campaigns and internal brand expression efforts?
• What is the company's long-term vision for its brand, and how does this role contribute to that vision?

ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and gain a deeper understanding of Rain's brand, culture, and long-term vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight relevant brand design experience and skills
• Prepare a cover letter explaining your interest in Rain and the Brand Designer role
• Be ready to discuss your design process, inspiration, and how you approach creative challenges
• Follow up with Rain one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.