Brand Designer

📌 Core Information

🔹 Job Title: Brand Designer

🔹 Company: Shiftmove

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Brand Design

🔹 Date Posted: July 16, 2025

🔹 Experience Level: Mid-Senior Level (3+ years)

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Evolving and maintaining the Shiftmove brand expression across all channels
• Creating visually compelling designs that align with brand values and guidelines
• Collaborating with cross-functional teams to bring brand to life through motion and animation
• Designing assets for various formats, from landing pages to ad campaigns to conference booths
• Managing design workstreams and timelines across departments

ASSUMPTION: This role requires a strong portfolio showcasing brand identity systems, campaigns, and motion work, as well as proficiency in Figma and motion design tools.

📋 Key Responsibilities

✅ Own and evolve the Shiftmove brand expression, ensuring visual consistency across all channels

✅ Bring our brand to life with motion, creating animations, transitions, and small delightful moments

✅ Work hand-in-hand with our Brand Director, Growth Marketing team, Product Designers, and external partners

✅ Design assets for a wide range of formats, including presentations, infographics, illustrations, animations, social media visuals, performance marketing, and more

✅ Apply and push our design language across all assets, identifying where we can scale and where we can be bold

✅ Own timelines and manage design workstreams across departments

ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to work well with non-designers.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: 3+ years in brand design

Required Skills:

• Proficient in Figma
• Strong motion and animation skills
• Excellent typography and detail orientation
• Comfortable collaborating across teams and guiding non-designers
• German language skills are a plus

Preferred Skills:

• Skills in 3D, Webflow, or front-end implementation

ASSUMPTION: Candidates with a strong portfolio showcasing brand identity systems, campaigns, and motion work are highly desired.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for mid-senior level brand designers in Berlin)

Benefits:

• Autonomy and impact in a post-merge setup
• €2,000 annual learning budget
• 30 paid vacation days per year
• 12 weeks of remote work
• Flexible work setup with a hybrid model
• Free lunch (one per week, with the option to purchase a second meal at a discounted rate)
• Mental health support (access to Nilo.health platform and 1 mental health day per year)
• Perks and benefits (memberships like Urban Sports Club, JobRad, or a subsidized BVG ticket)
• Dog-friendly office

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (3 days in-office)

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level brand designers in Berlin. The benefits package is comprehensive and designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, fleet management software)

Company Size: 51-200 employees (as of Avrios, the parent company)

Founded: 2015 (as Avrios, the parent company)

Company Description:

• Shiftmove is a newly formed company resulting from the merger of Avrios and Vimcar, two leading SaaS platforms in mobility
• The company aims to reshape fleet tech in Europe by uniting the strengths of both platforms
• Shiftmove is focused on creating something entirely new, tailored to the complex needs of today’s fleets

Company Specialties:

• Big Data
• Machine Learning
• Mobility
• Fleet Management
• Fleet Management Software

Company Website: shiftmove.com/de/careers

ASSUMPTION: Shiftmove is a growing company with a strong focus on innovation and technology, offering opportunities for career growth and impact.

📊 Role Analysis

Career Level: Mid-Senior Level (3+ years of experience)

Reporting Structure: This role reports directly to the Brand Director and collaborates with various teams, including Growth Marketing and Product Design

Work Arrangement: Hybrid (3 days in-office, with the option to work remotely for the remaining days)

Growth Opportunities:

• Potential to shape the brand of a newly formed company
• Opportunities to collaborate with and learn from various teams
• Possibility to grow within the company as it expands

ASSUMPTION: This role offers significant growth opportunities, both in terms of personal development and career advancement.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in-office, with the option to work remotely for the remaining days)

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
• Berlin is well-connected by public transportation, with the BVG ticket being a popular option for employees

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (3 days in-office)

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Design challenge or case study presentation
• Final interview with the Brand Director and/or other team members

Key Assessment Areas:

• Portfolio and design skills
• Communication and collaboration skills
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a strong portfolio showcasing your brand identity systems, campaigns, and motion work
• Be ready to discuss your design process and thought behind your work
• Research the company and be prepared to discuss how your skills and experiences align with their mission and values

ATS Keywords: Brand Design, Figma, Motion Design, Animation, Collaboration, Typography, Detail Orientation, Adaptability, 3D Skills, Webflow, Front-end Implementation

ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on the candidate's portfolio and design process.

🛠️ Tools & Technologies

• Figma
• Motion design tools (e.g., Adobe After Effects, Cinema 4D, etc.)
• Canva (open to experimenting with other tools)
• 3D software (if applicable)
• Webflow (if applicable)

ASSUMPTION: The required tools and technologies are industry-standard and designed to support the candidate's work effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Growth mindset

Work Style:

• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-driven and proactive
• Comfortable working in a fast-paced, dynamic environment

Self-Assessment Questions:

• Do you thrive in fast-moving environments and enjoy turning abstract ideas into bold visual stories?
• Are you comfortable collaborating across teams and guiding non-designers through the creative process?
• Do you have a strong eye for detail and a passion for typography?
• Are you open to learning and experimenting with new tools and technologies?

ASSUMPTION: Shiftmove values candidates who are adaptable, collaborative, and results-driven, with a strong passion for design and a growth mindset.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with frequent changes and tight deadlines
• Collaborating with multiple teams and stakeholders, requiring strong communication and project management skills
• Managing design workstreams and timelines across departments
• Adapting to a newly formed company with evolving brand guidelines and processes

ASSUMPTION: These challenges are inherent to the role and the company's current stage of growth, offering opportunities for growth and impact.

📈 Similar Roles Comparison

• Unlike traditional brand design roles, this position requires a strong focus on motion design and animation
• This role offers the opportunity to shape the brand of a newly formed company, providing significant growth and impact potential
• Career paths in brand design can vary, with opportunities for specialization in areas such as motion design, UX/UI design, or brand strategy

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional brand design positions, with significant growth potential for the right candidate.

📝 Sample Projects

• Reimagining the Shiftmove brand identity, including logo, color scheme, and typography
• Creating a comprehensive brand style guide and design system
• Designing a series of animated explainer videos or social media content to showcase the brand's personality and values
• Collaborating with the Growth Marketing team to design and implement a successful ad campaign

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to handle a wide range of brand design tasks, from identity systems to motion work to campaign design.

❓ Key Questions to Ask During Interview

• Can you describe the brand evolution process and how my role will contribute to it?
• How does the design team collaborate with other departments, such as Product Design and Growth Marketing?
• What are the most important qualities you're looking for in a Brand Designer for this role?
• How does Shiftmove support the growth and development of its employees?
• What are the biggest challenges facing the brand team in the next 6-12 months, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and their fit with the team's needs and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: shiftmove.com/de/careers
• Tailor your resume and cover letter to highlight relevant skills and experiences, with a focus on your brand design portfolio
• Prepare a strong portfolio showcasing your brand identity systems, campaigns, and motion work
• Be ready to discuss your design process and thought behind your work during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.