Brand Designer

📌 Core Information

🔹 Job Title: Brand Designer

🔹 Company: Heidi Health

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Full-Time, Hybrid (3 days in office)

🔹 Category: Design

🔹 Date Posted: 2025-06-05

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Executing the visual identity of Heidi across various formats
• Ensuring brand consistency and evolution
• Collaborating with multiple teams to deliver high-impact assets
• Designing for events, digital platforms, and maintaining a scalable asset library

ASSUMPTION: This role requires a strong brand designer with experience in both digital and physical design, able to manage multiple projects under tight deadlines.

📋 Key Responsibilities

✅ Design everything, everywhere, all at once. Own visual execution across the entire brand system.

✅ Keep the brand consistent, and evolving. Apply the Heidi visual language with precision and creativity.

✅ Collaborate across every team. Work with Marketing, Product, Sales, Events, and Operations to deliver high-impact assets.

✅ Make us unmissable at events. Design trade show booths, wayfinding, signage, and print materials that draw people in, tell a story fast, and feel unmistakably Heidi.

✅ Elevate how we show up online. Collaborate on web, email, and campaign design. Build assets that are not only beautiful, but purposeful — and deliver results.

✅ Build and maintain a scalable asset library. Create reusable templates, guidelines, and asset packs that help the broader team move faster while staying on brand.

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage various projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Design or a related field (or equivalent experience)

Experience: 3-5 years of experience in brand, marketing, or visual design

Required Skills:

• Fluency in Figma and Adobe Creative Suite
• Ability to manage multiple projects with tight deadlines
• Experience working in a fast-paced tech, SaaS, or startup environment

Preferred Skills:

• Exposure to healthcare, events, or web design/development workflows

ASSUMPTION: While a degree in design is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level Brand Designer in Melbourne, the estimated salary range is AUD 80,000 - 120,000 per annum. This is inclusive of superannuation.

Benefits:

• Flexible hybrid working environment (3 days in the office)
• Additional paid day off for your birthday and wellness days
• Special corporate rates at Anytime Fitness in Melbourne
• Generous personal development budget of $500 per annum
• Equity in the company (if Heidi wins, we all win)

Working Hours: Full-time, 40 hours per week. Flexible hours may be available.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on healthcare technology (healthtech)

Company Size: 51-200 employees. This size allows for a dynamic and agile work environment, with opportunities for growth and impact.

Founded: 2019. Heidi Health is a relatively young company with a strong focus on innovation and rapid growth.

Company Description:

• Heidi Health is the team behind the world’s most loved AI scribe, used daily by tens of thousands of clinicians in over 50 countries.
• The company aims to reimagine primary care and change the face of healthcare in Australia and around the world.
• Heidi Health is committed to creating unconventional solutions to difficult problems and building them fast.

Company Specialties:

• Medical education
• Medical artificial intelligence
• Medical machine learning
• Medical software
• Diagnostic AI
• Diagnostic medicine

Company Website: heidihealth.com

ASSUMPTION: Heidi Health is a fast-growing startup with a strong focus on innovation and impact in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and career progression within the design team and the broader organization.

Reporting Structure: The Brand Designer will report directly to the Head of Design and collaborate closely with various teams, including Marketing, Product, Sales, Events, and Operations.

Work Arrangement: Hybrid, with 3 days in the office. This arrangement offers flexibility while still fostering a collaborative work environment.

Growth Opportunities:

• As Heidi Health continues to grow, there will be opportunities for the Brand Designer to take on more responsibilities and advance their career.
• The company encourages professional development and offers a generous personal development budget.
• With the company's rapid expansion, there may be opportunities to work on international projects or relocate to other offices.

ASSUMPTION: The Brand Designer role offers significant growth potential as Heidi Health continues to expand and solidify its position in the healthtech industry.

🌍 Location & Work Environment

Office Type: Heidi Health has offices in Melbourne and Sydney, with a flexible hybrid work arrangement that allows for remote work on certain days.

Office Location(s): 71 Gipps St, Level 6, Collingwood, Victoria 3066, AU and 180 George St, Sydney, New South Wales 2138, AU

Geographic Context:

• Melbourne is the second-most populous city in Australia and is known for its vibrant culture, arts, and sports scenes.
• The city has a temperate oceanic climate, with mild winters and warm summers.
• Melbourne is home to several major universities and research institutions, fostering a dynamic and innovative environment.

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement. The core hours are 9:00 AM to 5:00 PM AEST, with some flexibility for team members to start and end their days earlier or later.

ASSUMPTION: The hybrid work arrangement at Heidi Health offers a balance between collaboration and flexibility, allowing team members to work from home or the office as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Design challenge or case study presentation
• Final interview with the Head of Design and other team members

Key Assessment Areas:

• Portfolio review and discussion
• Design challenge or case study presentation
• Cultural fit and alignment with company values
• Problem-solving skills and ability to work under tight deadlines

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a strong portfolio showcasing your brand design work across digital and physical formats.
• Be ready to discuss your design process, inspiration, and how you approach brand evolution.
• Research Heidi Health and be prepared to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: Brand Design, Visual Design, Figma, Adobe Creative Suite, Project Management, Collaboration, Digital Design, Print Design, Marketing, SaaS, Startup Environment, Healthcare Exposure, Event Design, Web Design, Creative Execution, Asset Management

ASSUMPTION: The interview process at Heidi Health is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Brand Designer should be proficient in Figma and Adobe Creative Suite, with a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Create unconventional solutions to difficult problems and build them fast.
• Design user experiences for joy and ship them fast.
• Make decisions in a flat hierarchy that prioritizes the truth over rank.
• Provide the resources for people to succeed and give them the freedom to do it.

Work Style:

• Collaborative and team-oriented
• Fast-paced and agile
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where you can set ambitious goals and make them happen?
• Are you comfortable working with a flat hierarchy and making decisions based on the truth, rather than rank?
• Do you have a strong work ethic and a commitment to delivering high-quality work, even under tight deadlines?

ASSUMPTION: Heidi Health values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
• Heidi Health is a fast-growing startup, which can sometimes lead to rapid changes and uncertainty.
• The role may involve working with stakeholders across various teams, requiring strong communication and collaboration skills.
• The Melbourne office is located in Collingwood, which may have limited public transportation options for some candidates.

ASSUMPTION: While these challenges exist, Heidi Health offers a dynamic and supportive work environment that encourages growth and learning, helping team members overcome obstacles and succeed.

📈 Similar Roles Comparison

• Compared to other brand designer roles, this position offers a unique opportunity to work in the healthtech industry and have a significant impact on the company's visual identity and growth.
• Heidi Health places a strong emphasis on innovation and rapid iteration, which may appeal to candidates who thrive in a fast-paced, agile environment.
• Career progression in this role may involve moving into a leadership position or specializing in a specific area of brand design, such as events or digital platforms.

ASSUMPTION: This role offers a unique opportunity for a brand designer to work in a dynamic, growing industry and have a significant impact on the company's visual identity and success.

📝 Sample Projects

• Designing a comprehensive brand style guide that ensures consistency across digital and physical formats
• Creating a series of event booth designs that showcase Heidi Health's unique value proposition and attract attendees
• Developing a set of reusable templates and asset packs that enable other teams to create on-brand materials quickly and efficiently

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Brand Designer at Heidi Health.

❓ Key Questions to Ask During Interview

• Can you describe the design team's structure and how this role fits within it?
• How does Heidi Health support the professional development and growth of its design team members?
• What are the most significant challenges facing the design team in the next 6-12 months, and how can this role help address them?
• How does Heidi Health measure the success of its brand design efforts, and what key performance indicators (KPIs) are used to track progress?
• What is the company's long-term vision for its brand, and how does this role contribute to achieving that vision?

ASSUMPTION: These questions are designed to help the candidate understand the role's context, the design team's priorities, and the company's long-term vision for its brand.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a strong portfolio showcasing your brand design work across digital and physical formats.
• Be ready to discuss your design process, inspiration, and how you approach brand evolution.
• Research Heidi Health and be prepared to discuss how your skills and experience align with the company's mission and values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.