Brand Designer

📌 Core Information

🔹 Job Title: Brand Designer

🔹 Company: Sierra

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Branding & Design

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand development and creative design for global B2B, SaaS, and AI-driven products
• Creative thinking and strategic execution to push brand narrative and innovation forward
• Producing brand-related assets and managing creative direction across various media types
• Collaborating closely with partners to articulate design decisions and maintain brand guidelines
• Providing cross-org input to shape planning and strategy

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and collaboration to effectively drive brand development and creative design across various media types and teams.

📋 Key Responsibilities

✅ Drive brand development and creative design for global B2B, SaaS, and AI-driven products

✅ Think outside the box and partner to push brand narrative and innovation forward

✅ Produce brand-related assets and create comprehensive campaigns and materials

✅ Manage creative direction and production for various media types, including:

• Website and blog content
• Social media assets
• Presentations
• Event materials and signage
• Photography
• Video production and editing
• Motion graphics

✅ Collaborate closely and clearly articulate design decisions to partners, including external partners, multidisciplinary creatives, and internal teams

✅ Provide cross-org input to help shape planning and strategy

✅ Deliver and solicit feedback to continually elevate the Sierra brand and raise the quality and craftsmanship of output

ASSUMPTION: The responsibilities listed above are subject to change based on the evolving needs of the company and the team.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) driving brand development and creative design for global B2B, SaaS, and AI-driven products

Required Skills:

• Proven ability to implement a combination of strategic, conceptual, and design skills to craft original, persuasive, and visually compelling work
• Experience with film production, motion graphics, and producing live webinars
• Strong verbal and written communication skills
• Excellent research skills, with experience gathering cross-functional feedback and usability testing
• Proficient in using a broad spectrum of design tools, including Keynote, Google Slides, Adobe Suite, and Figma
• Adaptability and resilience in a fast-paced startup environment

Preferred Skills:

• Experience with AI-driven products
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, having experience with AI-driven products and fluency in multiple languages would be beneficial for this role but are not strict requirements.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a mid-senior level Brand Designer in San Francisco)

Benefits:

• Flexible (unlimited) paid time off
• Medical, dental, and vision benefits
• Life insurance and disability benefits
• Retirement plan with Sierra match
• Parental leave
• Fertility and family building benefits
• Lunch and snacks
• Discretionary benefit stipend
• Free alphorn lessons

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely on an as-needed basis

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level Brand Designer in San Francisco. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI-driven customer experience solutions

Company Size: 51-200 employees (Small to mid-sized company, offering a more intimate work environment with ample opportunities for growth and impact)

Founded: 2022 (Relatively new company with a strong focus on innovation and growth)

Company Description:

• At Sierra, we're creating a platform to help businesses build better, more human customer experiences with AI
• We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, and London
• Our co-founders are Bret Taylor and Clay Bavor, with extensive experience in product management, design, and AI

Company Specialties:

• AI-driven customer experience solutions
• Brand development and creative design
• Product development and management

Company Website: sierra.ai

ASSUMPTION: Sierra is a growing company with a strong focus on innovation and customer-centric solutions. Working at Sierra offers the opportunity to be part of a dynamic and collaborative team, driving brand development and creative design for AI-driven products.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Brand and will work closely with various internal teams, including marketing, engineering, and product

Work Arrangement: On-site, with the option to work remotely on an as-needed basis

Growth Opportunities:

• As Sierra continues to grow, there will be opportunities for the Brand Designer to take on more responsibilities and advance their career within the company
• Working closely with various internal teams will provide exposure to different aspects of the business and opportunities for collaboration and learning

ASSUMPTION: The Brand Designer role at Sierra offers ample opportunities for growth and development, both within the brand and marketing teams and across the company as a whole.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on creativity and innovation

Office Location(s): San Francisco, California, United States

Geographic Context:

• San Francisco is a vibrant, multicultural city with a thriving tech industry and a high cost of living
• The city offers a wide range of cultural attractions, including museums, theaters, and music venues
• San Francisco has a mild Mediterranean climate, with cool summers and mild winters

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely on an as-needed basis

ASSUMPTION: Working at Sierra's San Francisco office offers a dynamic and collaborative work environment, with ample opportunities for growth and development in a vibrant and culturally rich city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the brand team
• Final interview with the Head of Brand

Key Assessment Areas:

• Portfolio review and creative problem-solving exercises
• Behavioral and situational interview questions focused on collaboration, communication, and adaptability
• Cultural fit assessment

Application Tips:

• Tailor your resume and portfolio to highlight your relevant experience and skills for this role
• Prepare examples of your work that demonstrate your ability to drive brand development and creative design for global B2B, SaaS, and AI-driven products
• Be ready to discuss your design process and how you approach creative challenges
• Research Sierra's values and be prepared to discuss how you align with them

ATS Keywords: Brand development, creative design, global B2B, SaaS, AI-driven products, strategic execution, collaboration, communication, adaptability, resilience

ASSUMPTION: The application process for the Brand Designer role at Sierra is designed to assess the candidate's creative problem-solving skills, collaboration, and cultural fit. Tailoring your application and being prepared to discuss your design process and alignment with Sierra's values will increase your chances of success.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Figma
• Keynote and Google Slides
• Video production and editing software (e.g., Premiere Pro, Final Cut Pro)
• Motion graphics software (e.g., After Effects, Cinema 4D)

ASSUMPTION: Proficiency in the tools and technologies listed above is required for this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Trust: Build trust with customers, AI, and each other through accountability, empathy, quality, and responsiveness
• Customer Obsession: Deeply understand customers' business goals and relentlessly focus on driving outcomes, not just technical milestones
• Craftsmanship: Get the details right, have good taste, and continuously self-reflect to self-improve
• Intensity: Play to win, care about the product being the best, and fix failures openly and without blame
• Family: Balance intensity and support each other personally and professionally

Work Style:

• Collaborative and cross-functional, with a focus on driving brand development and creative design across various media types
• Fast-paced and dynamic, with a focus on innovation and growth
• Focused on delivering high-quality work and maintaining brand guidelines

Self-Assessment Questions:

• Do you align with Sierra's values, particularly Trust and Craftsmanship?
• Are you comfortable working in a fast-paced, collaborative environment with a focus on innovation and growth?
• Do you have experience driving brand development and creative design for global B2B, SaaS, and AI-driven products?

ASSUMPTION: Sierra's values are at the core of its actions and define its culture. Candidates should assess their alignment with these values and be prepared to discuss how they embody them in their work.

⚠️ Potential Challenges

• Working in a fast-paced startup environment may require adaptability and resilience
• Collaborating with various internal teams may present challenges in coordinating schedules and managing expectations
• Driving brand development and creative design for AI-driven products may require learning new tools and technologies
• San Francisco has a high cost of living, which may present financial challenges for some candidates

ASSUMPTION: The Brand Designer role at Sierra presents unique challenges and opportunities for growth and development. Candidates should be prepared to adapt to a fast-paced environment and be comfortable learning new tools and technologies.

📈 Similar Roles Comparison

• Unlike traditional brand design roles, this position requires a deep understanding of AI-driven products and a willingness to learn and expand expertise in other areas
• Sierra's focus on customer obsession and craftsmanship sets it apart from other companies in the industry
• As a growing company, Sierra offers ample opportunities for career growth and development

ASSUMPTION: The Brand Designer role at Sierra is unique in its focus on AI-driven products and the company's commitment to customer obsession and craftsmanship. Candidates should be prepared to drive brand development and creative design in a dynamic and innovative environment.

📝 Sample Projects

• Developing a comprehensive brand guide for a global B2B SaaS product
• Creating a series of social media campaigns to promote an AI-driven customer experience solution
• Designing and producing a live webinar featuring industry experts and thought leaders

ASSUMPTION: The sample projects listed above are representative of the types of projects a Brand Designer at Sierra might work on. Candidates should be prepared to discuss their experience with similar projects and how they approached them.

❓ Key Questions to Ask During Interview

• Can you describe the brand development process at Sierra and how this role fits into it?
• How does Sierra support the growth and development of its employees?
• What are the biggest challenges facing the brand team currently, and how can this role help address them?
• How does Sierra measure the success of its brand and creative design efforts?
• What is the work-life balance like at Sierra, particularly for this role?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the Brand Designer role at Sierra and assess their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Sierra job portal
• Tailor your resume and portfolio to highlight your relevant experience and skills for this role
• Prepare examples of your work that demonstrate your ability to drive brand development and creative design for global B2B, SaaS, and AI-driven products
• Be ready to discuss your design process and how you approach creative challenges
• Research Sierra's values and be prepared to discuss how you align with them
• Follow up with the hiring manager one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.