Brand Designer

📌 Core Information

🔹 Job Title: Brand Designer

🔹 Company: Trackonomy

🔹 Location: San Jose, California, United States

🔹 Job Type: On-site

🔹 Category: Brand Design

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 4-7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Elevating perception and shaping company value through design
• Executing high-quality deliverables and evolving the brand over time
• Collaborating cross-functionally with the CEO, marketing, and sales leadership
• Defining, implementing, and raising the standard of design across all touchpoints

ASSUMPTION: This role requires a strong design background and the ability to work well under pressure in a fast-paced startup environment.

📋 Key Responsibilities

✅ Own and evolve Trackonomy’s brand across digital, print, physical, and presentation formats

✅ Execute high-impact design work across multiple formats, especially decks, one-pagers, and digital collateral

✅ Drive visual storytelling for key business priorities, such as product launches, sales enablement, executive decks, events, campaigns, and more

✅ Build scalable, flexible design systems and templates that enforce brand consistency across teams

✅ Partner directly with the CEO and leadership team to deliver polished, high-quality design on tight timelines and in fast feedback loops

✅ Proactively identify opportunities to improve and extend the brand across new channels and use cases

✅ Lead small brand initiatives and help scope larger future evolutions

✅ Act as the domain expert on brand design, a go-to resource for teams like Sales and Marketing to ensure brand alignment

✅ Over time, help source and manage external resources to scale output

ASSUMPTION: This role involves a mix of strategic brand development and tactical design execution, requiring both creative vision and strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Visual Arts, or a related field (or equivalent experience)

Experience: 4-7+ years of experience in brand, visual, or communication design, preferably in a startup or fast-paced, cross-functional environment

Required Skills:

• Strong proficiency in PowerPoint, Adobe Creative Suite, and Figma
• Experience supporting go-to-market teams and responding to high-velocity design needs with creativity and quality
• Proven ability to both execute independently and collaborate cross-functionally
• Comfortable working under ambiguity, pressure, and evolving priorities

Preferred Skills:

• Experience managing design contractors, freelancers, or creative partners

ASSUMPTION: Candidates should have a strong design portfolio that demonstrates range, polish, and systems thinking, particularly across pitch decks, digital content, brand identity, and marketing collateral.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level Brand Designer in the San Jose area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible PTO and company holidays
• Professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for project needs

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation, Logistics, Supply Chain and Storage

Company Size: 501-1,000 employees (Large enterprise)

Founded: 2017

Company Description:

• Trackonomy is building the operating system for the connected world
• Backed by top investors like Kleiner Perkins and 8VC
• Focuses on bringing intelligence to physical objects across critical industries

Company Specialties:

• Predictive maintenance
• Workflow optimization
• Asset protection, safety, security, and environmental monitoring

Company Website: trackonomy.ai

ASSUMPTION: Trackonomy is a well-funded, fast-growing company with a strong focus on innovation and technology.

📊 Role Analysis

Career Level: Mid-level Brand Designer

Reporting Structure: Reports directly to the CEO and collaborates with marketing and sales leadership

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to lead larger brand initiatives and rebranding projects
• Opportunity to grow into a leadership role as the company expands
• Chance to work on cutting-edge technology and make a significant impact on the company's brand

ASSUMPTION: This role offers significant growth potential for the right candidate, as Trackonomy continues to expand and evolve.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 214 Devcon Dr, San Jose, California 95112, US

Geographic Context:

• San Jose is the third-largest city in California and is known for its tech industry
• The cost of living in San Jose is high, with a median home price of around $1.5 million
• The city offers a diverse range of cultural attractions, including museums, theaters, and parks

Work Schedule: Full-time, with flexibility for remote work as needed

ASSUMPTION: The work environment at Trackonomy is fast-paced, collaborative, and innovative, with a strong focus on technology and growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Design challenge or portfolio review
• On-site or video interview with the CEO and other team members
• Final decision and offer

Key Assessment Areas:

• Design skills and portfolio quality
• Problem-solving and creative thinking
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and portfolio to highlight relevant skills and experiences
• Prepare a cover letter that explains your interest in the role and the company
• Be ready to discuss your design process and thought behind your work

ATS Keywords: Brand Design, Visual Storytelling, Cross-Functional Collaboration, Adobe Creative Suite, Figma, PowerPoint, Design Systems, Marketing Collateral, Sales Enablement, Creative Vision, Project Management, Team Leadership, High-Quality Design, Startup Environment, Ambiguity Management, Contractor Management

ASSUMPTION: The application process at Trackonomy is competitive, with a strong focus on design skills and cultural fit.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Figma
• PowerPoint
• Additional tools may be required based on specific projects

ASSUMPTION: Candidates should be proficient in the listed design tools and be open to learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Focused on results and impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment?
• Are you comfortable working with a diverse range of stakeholders and teams?
• Do you have a strong design point of view and the ability to advise leadership on brand direction?

ASSUMPTION: Trackonomy values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a passion for design.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing strategic brand development with tactical design execution
• Working with a diverse range of stakeholders and teams
• Adapting to evolving priorities and changing project needs

ASSUMPTION: The Brand Designer role at Trackonomy presents both opportunities and challenges, requiring strong project management skills, adaptability, and a strong design background.

📈 Similar Roles Comparison

• Unlike traditional brand roles, this position requires a strong design background and the ability to work well under pressure in a fast-paced startup environment
• Trackonomy's focus on technology and innovation sets it apart from more traditional brand roles
• This role offers significant growth potential and the opportunity to make a significant impact on the company's brand

ASSUMPTION: The Brand Designer role at Trackonomy is unique, requiring a strong design background and the ability to thrive in a fast-paced, innovative environment.

📝 Sample Projects

• Redesigning the company's website and digital presence
• Creating a comprehensive brand style guide and design system
• Developing high-quality pitch decks and sales materials for key business priorities

ASSUMPTION: Sample projects for this role may vary depending on the company's specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the brand, and how this role fits into that vision?
• How does the company support the growth and development of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?
• How does the company measure the success of the brand, and how will my performance be evaluated?
• What are the biggest challenges facing the brand currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Trackonomy Careers page
• Tailor your resume and portfolio to highlight relevant skills and experiences
• Prepare a cover letter that explains your interest in the role and the company
• Be ready to discuss your design process and thought behind your work during the interview
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.