Brand Designer

**📌 Core Information** 🔹 **Job Title:** Brand Designer 🔹 **Company:** Planful 🔹 **Location:** Toronto, Canada 🔹 **Job Type:** Full-time 🔹 **Category:** Design 🔹 **Date Posted:** April 28, 2025 🔹 **Experience Level:** Mid-level (2-5 years) 🔹 **Remote Status:** On-site (Toronto, Canada) **🚀 Job Overview** Planful is seeking a creative and skilled Brand Designer to join their creative team. This role involves collaborating with cross-functional teams to create designs for various marketing channels, ensuring brand consistency and excellence. The ideal candidate will have 3+ years of graphic design experience, expertise in design tools like Figma and Adobe Creative Suite, and a solid understanding of the content creation process. **📋 Key Responsibilities** ✅ Collaborate with the creative team to design materials for web, presentations, ads, social media, events, and other marketing collateral. ✅ Partner with marketing teams to create brand-aligned collateral that supports business goals while maintaining design excellence. ✅ Maintain a high standard of visual quality, consistency, and craft across all outputs. ✅ Contribute to the development of scalable brand systems that empower cross-functional teams to create on-brand materials efficiently and autonomously. ✅ Act as a brand steward, advocating for consistency and intentionality in how the Planful brand shows up across every touchpoint. **ASSUMPTION:** This role requires a strong understanding of brand guidelines and the ability to work collaboratively with various teams to maintain brand consistency across all touchpoints. **🎯 Required Qualifications** **Education:** Bachelor's degree in Graphic Design or a related field. **Experience:** 3+ years of graphic design experience, with a strong portfolio showcasing work in digital, social, and print formats. **Required Skills:** - Expertise in design tools such as Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) - Solid understanding of the content creation process, from concept to launch - Extensive experience designing for digital and social media platforms - Comfortable working in highly collaborative, iterative teams - Motion design skills (video editing, animation, etc.) are a plus but not required **Preferred Skills:** - Experience with brand guidelines and brand management systems - Familiarity with marketing automation tools (e.g., Marketo, HubSpot) **ASSUMPTION:** While not explicitly stated, experience with brand management systems and marketing automation tools would be beneficial for this role. **💰 Compensation & Benefits** **Salary Range:** CAD 60,000 - 75,000 per year (based on industry standards for a mid-level Brand Designer in Toronto) **Benefits:** - 2 volunteer days per year - Birthday PTO - Quarterly company Wellness Days - 3 months supply of diapers and meal deliveries for the first month of Maternity/Paternity leave - Annual Planful Palooza, company-wide culture kickoff events - Team-specific off-sites in various cities - Remote-first culture with benefits such as home office setup, and monthly wifi and cell phone reimbursements - Company-wide Mentorship program with Executive sponsorship and Manager-specific monthly training programs - Employee Resource Groups (e.g., Women of Planful, LatinX at Planful, Parents of Planful) **Working Hours:** Full-time, 40 hours per week **ASSUMPTION:** The salary range provided is an estimate based on industry standards for a mid-level Brand Designer in Toronto. Actual compensation may vary based on the candidate's skills, experience, and qualifications. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Software Development (Financial Performance Management Cloud Software) **Company Size:** 201-500 employees **Founded:** 2007 (as a private company backed by Vector Capital) **Company Description:** - Pioneer of financial performance management cloud software - Used by over 1,500 customers worldwide to streamline planning, budgeting, consolidations, reporting, and analytics - Empowers finance, accounting, and business users to plan confidently, close faster, and report accurately - Remote-first culture with offices in San Francisco, California, and Toronto, Canada **Company Specialties:** Financial Performance Management, Budgeting, Planning, Consolidations, Reporting, and Analytics **Company Website:** http://www.planful.com **ASSUMPTION:** Planful's focus on financial performance management makes this role an excellent fit for candidates interested in the tech industry and financial software. **📊 Role Analysis** **Career Level:** Mid-level (2-5 years of experience) **Reporting Structure:** This role reports directly to the Art Director. **Work Arrangement:** On-site in Toronto, Canada, with remote work options available. **Growth Opportunities:** - Potential to work on various projects and collaborate with different teams - Opportunities to contribute to the development of scalable brand systems - Exposure to a fast-paced, growing tech company with ample room for professional growth **ASSUMPTION:** This role offers growth opportunities through collaboration with various teams and contributing to the development of brand systems that empower cross-functional teams. **🌍 Location & Work Environment** **Office Type:** On-site office in Toronto, Canada, with remote work options available **Office Location(s):** 150 Spear St, #1850, San Francisco, California, 94105, US (headquarters); Toronto, Canada (this role) **Geographic Context:** - Toronto, Canada, is a multicultural city with a vibrant arts and design scene - The city offers a high quality of life, with numerous cultural attractions, parks, and recreational facilities - Toronto has a thriving tech industry, with many startups and established companies in the area **Work Schedule:** Full-time, 40 hours per week, with flexible hours and remote work options available **ASSUMPTION:** The remote work options and flexible hours make this role an attractive opportunity for candidates seeking a balance between on-site collaboration and remote work. **💼 Interview & Application Insights** **Typical Process:** 1. Online application and resume submission 2. Phone or video screen with the HR team 3. Design challenge or portfolio review with the creative team 4. Final interview with the Art Director and/or other team members **Key Assessment Areas:** - Design skills and portfolio quality - Understanding of brand guidelines and brand management systems - Collaboration and communication skills - Problem-solving and adaptability **Application Tips:** - Tailor your resume and portfolio to highlight relevant design experience and skills - Showcase your understanding of brand management systems and marketing automation tools - Prepare examples of your work that demonstrate your ability to create designs for various marketing channels **ATS Keywords:** Brand Designer, Graphic Design, Figma, Adobe Creative Suite, Digital Design, Social Media Design, Print Design, Content Creation, Collaboration, Motion Design, Brand Management, Marketing Automation **ASSUMPTION:** Including these ATS keywords in your resume and application materials will help your application stand out to Planful's Applicant Tracking System. **🛠️ Tools & Technologies** - Figma - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Marketing automation tools (e.g., Marketo, HubSpot) **ASSUMPTION:** Familiarity with these tools and technologies is essential for this role, as they are used daily to create and manage brand designs. **👔 Cultural Fit Considerations** **Company Values:** - Customer-centric - Innovative - Collaborative - Accountable - Passionate **Work Style:** - Collaborative and iterative - Fast-paced and dynamic - Results-driven and accountable - Passionate about design and brand management **Self-Assessment Questions:** 1. How do you ensure brand consistency across various marketing channels? 2. Can you provide an example of a time when you worked collaboratively with a cross-functional team to create brand-aligned collateral? 3. How do you stay up-to-date with the latest design trends and tools? **ASSUMPTION:** Candidates who align with Planful's company values and work style will be more likely to succeed in this role and contribute to the company's growth. **⚠️ Potential Challenges** 1. Balancing multiple projects and deadlines in a fast-paced environment 2. Maintaining brand consistency across various marketing channels and touchpoints 3. Collaborating effectively with cross-functional teams to create brand-aligned collateral 4. Keeping up with the latest design trends and tools in a rapidly evolving industry **ASSUMPTION:** These challenges are inherent to the role and require strong time management, communication, and adaptability skills. **📈 Similar Roles Comparison** 1. Brand Designer vs. Graphic Designer: Brand Designer focuses more on maintaining brand consistency and creating brand-aligned collateral, while Graphic Designer may have a broader scope of design tasks. 2. Industry-specific context: Planful's focus on financial performance management cloud software sets this role apart from other Brand Designer roles in different industries. 3. Career path comparison: This role offers growth opportunities through collaboration with various teams and contributing to the development of brand systems, which can lead to promotions or expanded responsibilities. **ASSUMPTION:** Understanding the differences between this role and similar roles in other industries can help candidates determine if this opportunity aligns with their career goals and interests. **📝 Sample Projects** 1. Creating a comprehensive brand style guide for a new product launch 2. Designing social media graphics and ads for a marketing campaign 3. Developing presentation slides and templates for sales and marketing teams 4. Collaborating with the content team to design infographics and other visual content for blog posts and articles **ASSUMPTION:** These sample projects demonstrate the variety of tasks and responsibilities associated with this role, showcasing the opportunity for candidates to work on diverse and impactful projects. **❓ Key Questions to Ask During Interview** 1. How does the creative team collaborate with other departments to ensure brand consistency across all touchpoints? 2. Can you describe the brand management system currently in place and how this role would contribute to its development and maintenance? 3. What are the most significant challenges facing the creative team, and how can this role help address them? 4. How does Planful support the professional growth and development of its employees? 5. What is the company's approach to work-life balance, and how does this role fit into that philosophy? **ASSUMPTION:** Asking these questions during the interview process will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application. **📌 Next Steps for Applicants** To apply for this position: 1. Submit your application through this link: https://planful.com/jobs/careers-list/?gh_jid=7975516002 2. Tailor your resume and portfolio to highlight relevant design experience and skills 3. Prepare examples of your work that demonstrate your ability to create designs for various marketing channels 4. Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps 5. If invited to an interview, research Planful's company culture and values to demonstrate your fit for the role and the organization ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.