📌 Core Information
🔹 Job Title: Brand Designer, Social
🔹 Company: The Farmer’s Dog
🔹 Location: New York, New York, United States
🔹 Job Type: Full-Time
🔹 Category: Branding & Design
🔹 Date Posted: June 17, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging visual content for The Farmer’s Dog’s social media channels
- Collaborating with video creatives and editors to set styles for on-screen design elements
- Iterating and refining designs based on performance data and feedback
- Acting as a guardian and critic of The Farmer’s Dog’s brand standards and guidelines
- Occasionally participating in photography or video productions (may require travel)
ASSUMPTION: This role requires a strong understanding of social media trends and a keen eye for detail to create compelling visual content that resonates with audiences and drives engagement.
📋 Key Responsibilities
✅ Embed yourself in our Organic and Paid Social working groups, taking part in concepting and ideation cycles for creative that drives performance while representing our brand voice, look, and feel
✅ Craft static and carousel assets using brand design standards in creative, eye-catching ways, while also embracing the visual language of social media
✅ Working closely with video creatives and editors to set styles for captions, supers, animations, and other on-screen design elements for motion
✅ Set design templates and styles for ongoing series, defining repeated content to be recognizable and beloved for our audiences
✅ Iterate and pivot based on data, taking performance learnings to heart and finding novel ways to test hypotheses or capitalize on previous success
✅ Act as a guardian and a constant critic of The Farmer’s Dog brand standards and guidelines, helping to refine our visual style, templates, typography, illustration, and beyond
✅ Be a thought-partner for other designers on their craft and concepts by proactively knowledge sharing with others, setting exemplary standards all while seeking and welcoming feedback in the process
✅ Occasionally take part in photography or video productions (may require occasional travel)
ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work well within a team to create compelling visual content that aligns with The Farmer’s Dog’s brand guidelines.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design or a related field (or equivalent experience)
Experience: 2+ years in a designer role, whether agency and/or client-side
Required Skills:
- Expertise in the Adobe Creative Suite (Illustrator, Photoshop, and InDesign)
- Familiarity with Sketch and/or Figma
- Strong understanding of typography, color, imagery, and graphic elements
- Familiarity with social media trends and native look and feel
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with motion graphics
- Photography and video production experience
ASSUMPTION: Candidates with a robust portfolio demonstrating deep understanding of design principles and a strong grasp of social media trends will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $76,000 - $85,000 USD Annual (NYC market data)
Benefits:
- Dog-friendly office in Greenwich Village
- Market-competitive compensation and equity packages
- Comprehensive Healthcare, Dental, and Vision
- Company supported mental health benefits
- 12 week paid parental leave
- Competitive 401k plan with company match
- Flexible PTO
- Discounted fresh food for your pup
Working Hours: Full-time, with flexible hours and occasional travel required
ASSUMPTION: The salary range provided is based on market data for the New York City area. The compensation package includes a robust market competitive base salary and equity ownership in the company, allowing every team member to build their personal wealth as the company grows.
📌 Applicant Insights
🔍 Company Context
Industry: Pet food manufacturing and subscription service
Company Size: Medium (501-1,000 employees)
Founded: 2014, with a mission to radically improve the global pet food industry by providing fresh, healthy food directly to customers’ doors
Company Description:
- The Farmer’s Dog was created by two dog lovers to provide a healthier, more convenient alternative to traditional pet food
- The company offers a subscription service that delivers freshly-made food directly to customers’ doors, with personalized plans based on each dog’s specific needs
- The Farmer’s Dog is committed to creating an inclusive team and fostering a culture that supports its employees’ personal, professional, and holistic growth
Company Specialties:
- Fresh, human-grade pet food
- Subscription-based delivery service
- Personalized meal plans for dogs
- Direct-to-consumer business model
Company Website: The Farmer’s Dog
ASSUMPTION: The Farmer’s Dog is a rapidly growing company with a strong focus on innovation, quality, and customer satisfaction. The company’s commitment to creating a positive work environment and supporting its employees’ growth and development makes it an attractive place to work for designers looking to make a meaningful impact.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Creative Director
Work Arrangement: On-site, with occasional travel required for photography or video productions
Growth Opportunities:
- Potential to take on more responsibilities and advance within the creative team
- Opportunities to collaborate with and learn from other designers and team members
- Possibility to work on a variety of projects and expand skillset
ASSUMPTION: This role offers a unique opportunity for a mid-level designer to make a significant impact on a growing company and gain valuable experience working on a variety of projects.
🌍 Location & Work Environment
Office Type: Dog-friendly, collaborative workspace in Greenwich Village, New York City
Office Location(s): 214 Sullivan St, New York, New York 10012, US
Geographic Context:
- New York City is a vibrant, multicultural metropolis with a thriving arts, food, and entertainment scene
- The Greenwich Village neighborhood is known for its historic architecture, tree-lined streets, and lively nightlife
- The office is conveniently located near public transportation, with easy access to the subway and bus lines
Work Schedule: Full-time, with flexible hours and occasional travel required
ASSUMPTION: The office environment at The Farmer’s Dog is collaborative, creative, and dog-friendly, with a strong emphasis on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Design challenge or portfolio review
- In-person or video interview with the creative team
- Final interview with the Creative Director
Key Assessment Areas:
- Design skills and portfolio
- Familiarity with social media trends and brand guidelines
- Communication and collaboration skills
- Cultural fit and alignment with The Farmer’s Dog’s values
Application Tips:
- Tailor your resume and portfolio to highlight your relevant design experience and skills
- Showcase your understanding of The Farmer’s Dog’s brand and how your design aesthetic aligns with the company’s visual style
- Prepare examples of your work that demonstrate your ability to create engaging visual content for social media
- Be ready to discuss your design process and how you iterate based on feedback and data
ATS Keywords: Brand Design, Social Media, Typography, Color Theory, Graphic Design, Motion Graphics, Adobe Creative Suite, Sketch, Figma, Collaboration, Attention to Detail, Creativity, Self-Starter, Problem Solving, Visual Communication, Customer Focus
ASSUMPTION: The interview process at The Farmer’s Dog is designed to assess candidates’ design skills, cultural fit, and alignment with the company’s values and brand guidelines. Candidates should be prepared to discuss their design process, portfolio, and how their skills and experience make them a strong fit for the role.
🛠️ Tools & Technologies
- Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Sketch and/or Figma
- Social media platforms (Instagram, Facebook, Twitter, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The tools and technologies required for this role are standard for the design industry and can be learned or mastered with relative ease.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first in all that we do
- Authentic: We are genuine, transparent, and true to ourselves and our dogs
- Collaborative: We work together to achieve our goals
- Innovative: We constantly seek new and better ways of doing things
- Responsible: We take responsibility for our actions and their impact on our customers, our team, and our planet
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
- Supportive and inclusive
Self-Assessment Questions:
- Do I have a strong understanding of social media trends and how to create engaging visual content for brands?
- Am I comfortable working in a fast-paced, collaborative environment and iterating based on feedback and data?
- Do I have a strong attention to detail and a keen eye for visual design?
- Am I passionate about dogs and committed to improving their lives through my work?
ASSUMPTION: Candidates who are passionate about dogs, customer-focused, collaborative, and innovative will thrive in The Farmer’s Dog’s culture and make a significant impact on the company’s success.
⚠️ Potential Challenges
- The role may require occasional travel for photography or video productions
- The work can be fast-paced and demanding, with tight deadlines and high expectations
- The role may require working with a diverse range of stakeholders, including customers, team members, and external partners
- The role may require working with a variety of design tools and technologies, and candidates should be comfortable learning new software as needed
ASSUMPTION: The potential challenges of this role can be mitigated by strong communication, collaboration, and time management skills, as well as a willingness to learn and adapt to new tools and technologies.
📈 Similar Roles Comparison
- This role is unique in its focus on social media branding and its integration with a subscription-based pet food service
- Similar roles in the industry may focus more on graphic design, packaging, or print materials, rather than social media-specific content
- This role offers a unique opportunity to work on a variety of projects and gain experience in a growing industry
ASSUMPTION: This role offers a unique opportunity for a mid-level designer to gain valuable experience working on a variety of projects and gain exposure to a growing industry.
📝 Sample Projects
- Creating a series of eye-catching, on-brand social media graphics for a seasonal marketing campaign
- Designing a set of templates for recurring content, such as customer testimonials or product spotlights
- Collaborating with video creatives and editors to set styles for on-screen design elements for a series of motion graphics
- Iterating and refining designs based on performance data and feedback to optimize engagement and reach
ASSUMPTION: The projects for this role will vary depending on the company’s marketing and branding needs, but will always require a strong understanding of social media trends, brand guidelines, and customer preferences.
❓ Key Questions to Ask During Interview
- Can you describe the creative team’s process for concepting and ideating for social media campaigns?
- How does the creative team collaborate with other departments, such as marketing or customer success, to ensure brand consistency across all touchpoints?
- What are the biggest challenges facing the creative team in the coming months, and how can this role help address them?
- How does The Farmer’s Dog support the professional development and growth of its designers?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a candidate’s interest in the role and their commitment to understanding the company’s culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your relevant design experience and skills
- Prepare a cover letter that explains why you are interested in this role and how your skills and experience make you a strong fit
- Prepare examples of your work that demonstrate your ability to create engaging visual content for social media
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
