๐น Job Title: Brand Designer Specialist
๐น Company: The LEGO Group
๐น Location: Billund, Denmark
๐น Job Type: Full-Time
๐น Category: Design
๐น Date Posted: July 7, 2025
๐น Experience Level: 10+ years
๐น Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of creativity, collaboration, and project management skills. The ideal candidate will have a strong passion for the LEGO brand and a deep understanding of brand design principles.
โ Develop and maintain the LEGO Global Brand Identity, ensuring alignment with LEGO values and delivering consistent, high-quality brand experiences across all platforms and touchpoints
โ Provide brand design consulting support across a wide range of media and applications, including global and local campaigns, packaging, digital applications, social media, and more
โ Collaborate with multiple teams to drive alignment on brand strategy, creative concepts, campaign development, and execution
โ Have strong people management and leadership skills to inspire the creative team
โ Lead multiple projects from conception to completion in accordance with deadlines
โ Excellent interpersonal skills to clearly and effectively communicate the creative vision, concepts, ideas, and solutions to stakeholders, internal teams, and clients
ASSUMPTION: This role involves a high degree of creativity and collaboration, requiring strong communication and project management skills. The ideal candidate will be able to balance multiple projects and stakeholders effectively.
Education: Not specified
Experience: 10+ years of design experience at a product or brand level
Required Skills:
Preferred Skills:
ASSUMPTION: The required skills listed are essential for success in this role. Candidates should have a strong portfolio showcasing their design skills and experience working on brand identities.
Salary Range: Industry standard for a senior design role in Denmark is DKK 600,000 - 800,000 per year (โฌ80,000 - โฌ107,000).
Benefits:
Working Hours: 40 hours per week, with an average of 3 days per week in the office (Hybrid work policy)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior design role in Denmark. Actual compensation may vary based on factors such as experience and performance.
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees
Founded: 1932
Company Description:
Company Specialties:
Company Website: lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group is a well-established and respected brand in the toy industry, with a strong focus on creativity, innovation, and learning-through-play.
Career Level: Senior
Reporting Structure: Not specified
Work Arrangement: Hybrid (Average of 3 days per week in the office)
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the LEGO Group's creative teams.
Office Type: Hybrid (Average of 3 days per week in the office)
Office Location(s): Billund, Denmark
Geographic Context:
Work Schedule: Standard working hours, with flexibility for project deadlines
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, allowing for flexibility and a healthy work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Identity, Design Consulting, Collaboration, Leadership, Project Management, Interpersonal Skills, Adobe CS, Motion Design, Art Direction, Design Process, Creative Problem Solving, Communication, Storytelling, Relationship Management, Analytical Skills, Decision Making
ASSUMPTION: The interview process for this role will likely involve design challenges or case studies to assess the candidate's creative problem-solving skills and ability to apply brand design principles.
ASSUMPTION: Proficiency in Adobe CS software is essential for this role. Familiarity with motion design tools is a plus but not required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The LEGO Group values creativity, imagination, and learning. Candidates should be able to demonstrate how they embody these values in their work and how they can contribute to the company's mission.
ASSUMPTION: This role may present challenges related to project management, creativity, and adaptability. Candidates should be prepared to work effectively in a fast-paced environment and balance multiple priorities.
ASSUMPTION: This role is unique within the toy industry due to the global reach and iconic status of the LEGO brand. Candidates should consider how their skills and experiences align with the specific requirements of this role and the LEGO Group's mission.
ASSUMPTION: Sample projects should demonstrate the candidate's ability to apply brand design principles to various touchpoints and campaigns, showcasing their creativity and versatility.
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role, the LEGO Group's mission, and the creative teams' dynamics.
To apply for this position:
โ ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.