Brand Designer Specialist

📌 Core Information

🔹 Job Title: Brand Designer Specialist

🔹 Company: The LEGO Group

🔹 Location: Billund, Denmark

🔹 Job Type: Full-Time

🔹 Category: Design

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Evolving the global identity of the LEGO brands across all touchpoints
• Providing brand design consulting support for various media and applications
• Collaborating with multiple teams to drive alignment on brand strategy and campaign development
• Leading multiple projects from conception to completion
• Excelling in interpersonal skills to communicate creative vision and solutions to stakeholders

ASSUMPTION: This role requires a high level of creativity, collaboration, and project management skills. The ideal candidate will have a strong passion for the LEGO brand and a deep understanding of brand design principles.

📋 Key Responsibilities

✅ Develop and maintain the LEGO Global Brand Identity, ensuring alignment with LEGO values and delivering consistent, high-quality brand experiences across all platforms and touchpoints

✅ Provide brand design consulting support across a wide range of media and applications, including global and local campaigns, packaging, digital applications, social media, and more

✅ Collaborate with multiple teams to drive alignment on brand strategy, creative concepts, campaign development, and execution

✅ Have strong people management and leadership skills to inspire the creative team

✅ Lead multiple projects from conception to completion in accordance with deadlines

✅ Excellent interpersonal skills to clearly and effectively communicate the creative vision, concepts, ideas, and solutions to stakeholders, internal teams, and clients

ASSUMPTION: This role involves a high degree of creativity and collaboration, requiring strong communication and project management skills. The ideal candidate will be able to balance multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Not specified

Experience: 10+ years of design experience at a product or brand level

Required Skills:

• Expertise in Adobe CS software (Motion Design is a plus)
• Proven ability to design brand identities and for various touchpoints (print, digital, environmental, etc.)
• Experience providing art direction and strong skills in all phases of the design process (research, strategy, design, and execution)
• Demonstrated experience using design thinking and creative problem-solving
• Strong organization, communication, storytelling, and relationship management skills
• Needs strong evidence of an analytical approach and sound judgment in decision making

Preferred Skills:

• Experience with motion design

ASSUMPTION: The required skills listed are essential for success in this role. Candidates should have a strong portfolio showcasing their design skills and experience working on brand identities.

💰 Compensation & Benefits

Salary Range: Industry standard for a senior design role in Denmark is DKK 600,000 - 800,000 per year (€80,000 - €107,000).

Benefits:

• Family Care Leave
• Insurances
• Wellbeing resources and benefits
• Colleague Discount
• Bonus scheme

Working Hours: 40 hours per week, with an average of 3 days per week in the office (Hybrid work policy)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior design role in Denmark. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (Toys)

Company Size: 10,001+ employees

Founded: 1932

Company Description:

• Family-owned company behind the world’s most loved LEGO® bricks
• Mission is to inspire and develop the builders of tomorrow
• Headquarters in Billund, Denmark, with regional hubs and manufacturing facilities worldwide

Company Specialties:

• LEGO Bricks
• Educational concepts
• Consumer Experiences
• Digital Play Experiences
• Learning-through-Play
• Creativity and Imagination

Company Website: lego.com/en-gb/careers/who-we-are

ASSUMPTION: The LEGO Group is a well-established and respected brand in the toy industry, with a strong focus on creativity, innovation, and learning-through-play.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Not specified

Work Arrangement: Hybrid (Average of 3 days per week in the office)

Growth Opportunities:

• Potential to work on high-profile global brand campaigns
• Opportunities to collaborate with diverse teams and influence brand strategy
• Possibility to mentor junior designers and develop leadership skills

ASSUMPTION: This role offers opportunities for professional growth and development within the LEGO Group's creative teams.

🌍 Location & Work Environment

Office Type: Hybrid (Average of 3 days per week in the office)

Office Location(s): Billund, Denmark

Geographic Context:

• Billund is a small city in western Denmark, known for its family-friendly atmosphere and strong connection to the LEGO brand
• The LEGO Group's headquarters is located near the LEGOLAND theme park
• Billund has a relatively low cost of living compared to larger Danish cities

Work Schedule: Standard working hours, with flexibility for project deadlines

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, allowing for flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• Design challenge or case study presentation
• Final round interviews with key stakeholders

Key Assessment Areas:

• Design skills and portfolio
• Creativity and problem-solving
• Communication and presentation skills
• Cultural fit and alignment with LEGO values

Application Tips:

• Highlight relevant design experience and projects showcasing brand identity work
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare a strong portfolio demonstrating your design process, creativity, and versatility
• Research the LEGO Group and be ready to discuss your passion for the brand and its mission

ATS Keywords: Brand Identity, Design Consulting, Collaboration, Leadership, Project Management, Interpersonal Skills, Adobe CS, Motion Design, Art Direction, Design Process, Creative Problem Solving, Communication, Storytelling, Relationship Management, Analytical Skills, Decision Making

ASSUMPTION: The interview process for this role will likely involve design challenges or case studies to assess the candidate's creative problem-solving skills and ability to apply brand design principles.

🛠️ Tools & Technologies

• Adobe CS (Photoshop, Illustrator, InDesign)
• Motion Design tools (After Effects, Premiere Pro) - optional but preferred

ASSUMPTION: Proficiency in Adobe CS software is essential for this role. Familiarity with motion design tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Imagination
• Learning
• Quality
• Responsibility

Work Style:

• Collaborative
• Innovative
• Results-driven
• Adaptable

Self-Assessment Questions:

• How do you embody the LEGO Group's values in your work?
• Describe a time when you had to adapt your design approach to meet a client's needs
• How do you balance creativity and practicality in your design process?

ASSUMPTION: The LEGO Group values creativity, imagination, and learning. Candidates should be able to demonstrate how they embody these values in their work and how they can contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Balancing creativity and brand consistency across various touchpoints
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to a hybrid work arrangement and maintaining productivity

ASSUMPTION: This role may present challenges related to project management, creativity, and adaptability. Candidates should be prepared to work effectively in a fast-paced environment and balance multiple priorities.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Designer or Brand Art Director position in other companies, but with a focus on the LEGO brand and its unique values
• In the toy industry, this role is unique due to the global reach and iconic status of the LEGO brand
• Career progression may involve taking on more leadership responsibilities or moving into a specialized role within the LEGO Group's creative teams

ASSUMPTION: This role is unique within the toy industry due to the global reach and iconic status of the LEGO brand. Candidates should consider how their skills and experiences align with the specific requirements of this role and the LEGO Group's mission.

📝 Sample Projects

• Reimagining the LEGO logo for a specific product line or campaign
• Developing a cohesive visual identity for a new LEGO theme or product range
• Creating a comprehensive brand style guide for a global marketing campaign

ASSUMPTION: Sample projects should demonstrate the candidate's ability to apply brand design principles to various touchpoints and campaigns, showcasing their creativity and versatility.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall brand strategy and vision for the LEGO Group?
• What are the most challenging aspects of working on global brand campaigns for the LEGO Group?
• How does the LEGO Group support the professional development and growth of its creative teams?
• What is the typical career path for a Brand Designer Specialist within the LEGO Group?
• How does the hybrid work arrangement support productivity and collaboration within the creative teams?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role, the LEGO Group's mission, and the creative teams' dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the LEGO Group careers portal
• Tailor your resume and cover letter to highlight your relevant design experience and skills
• Prepare a strong portfolio showcasing your design process, creativity, and versatility
• Research the LEGO Group and be ready to discuss your passion for the brand and its mission
• Follow up with the hiring manager within one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.