Brand Development Manager

📌 Core Information

🔹 Job Title: Brand Development Manager

🔹 Company: Southern Glazer’s Wine and Spirits, LLC

🔹 Location: Syracuse, NY & Albany, NY

🔹 Job Type: Full-Time

🔹 Category: Beverage Manufacturing

🔹 Date Posted: 2025-06-06

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Achieving customer objectives and targets through strategic implementation
• Managing customer relationships within trade channels
• Driving brand success through leadership selling and supporting sales efforts
• Collaborating with cross-functional teams to deliver monthly goals

ASSUMPTION: This role requires a high level of industry experience and sales acumen to effectively manage customer relationships and drive brand success.

📋 Key Responsibilities

✅ Support accounts in trade channels including Off-Premise, regional, and national customers

✅ Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler

✅ Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account

✅ Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion

✅ Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market

✅ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives

✅ Develop key account relationships that deliver measurable results

✅ Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)

✅ Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)

✅ Perform other job-related duties as assigned

ASSUMPTION: This role requires strong communication, problem-solving, and analytical skills to effectively manage customer relationships and drive brand success.

🎯 Required Qualifications

Education: Bachelor’s Degree or an equivalent combination of education and experience

Experience: Five years of industry-related sales experience within the distribution, hospitality, or supplier community

Required Skills:

• Proven sales experience in the beverage alcohol industry
• Strong communication and presentation skills
• Excellent organizational and time management skills
• Proficiency in Microsoft Office Suite
• Valid state motor vehicle operator’s license and ability to obtain and maintain auto liability insurance by State laws

Preferred Skills:

• Wine industry experience
• Bilingual or multilingual skills

ASSUMPTION: While wine industry experience is preferred, candidates with strong sales experience in related industries may also be considered.

💰 Compensation & Benefits

Salary Range: $65,000 - $80,000 per year plus an annual $7,200 car allowance plus sales incentives eligible. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate’s education, skills, and experience and will make an offer appropriately.

Benefits:

• Comprehensive medical coverage
• Prescription drug coverage
• Dental and vision plans
• Tax-saving Flexible Spending Accounts
• Disability coverage
• Life insurance plans
• 401(k) plan
• Tuition reimbursement
• Wellness program
• Parental leave
• Vacation accrual
• Paid sick leave

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for customer needs

ASSUMPTION: The salary range provided is an average range for this position and may vary based on the candidate’s education, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing - Southern Glazer’s Wine and Spirits is the world’s pre-eminent distributor of beverage alcohol, distributing products to a variety of trade channels across the United States and Canada.

Company Size: 10,001+ employees - As a large company, Southern Glazer’s offers extensive resources and opportunities for career growth and development.

Founded: 1968 - Southern Glazer’s was founded as a family-owned business and remains so today, with a strong commitment to family values and a customer-centric approach.

Company Description:

• Southern Glazer’s is a multi-generational, family-owned company with a rich history and strong commitment to its employees and customers.
• The company offers a wide range of career opportunities focused on delivering a captivating and rewarding experience to its employees.
• Southern Glazer’s is dedicated to providing the highest quality service to each of its customers and putting its colleagues on the career path they’ve been looking for.

Company Specialties:

• Transportation and distribution of beverage alcohol products
• Beverage and wine & spirits distribution

Company Website: www.southernglazers.com

ASSUMPTION: Southern Glazer’s Wine and Spirits is a well-established company with a strong reputation in the beverage alcohol industry.

📊 Role Analysis

Career Level: Mid-level - This role requires a significant amount of industry experience and sales acumen to effectively manage customer relationships and drive brand success.

Reporting Structure: The Brand Development Manager reports directly to the Regional Sales Manager and works closely with cross-functional teams, including sales reps, district managers, and key account specialists within the wholesaler.

Work Arrangement: On-site - This role requires frequent travel to customer accounts within the assigned territory and may require occasional overnight travel.

Growth Opportunities:

• Proven performers may have the opportunity to advance to senior roles within the sales organization.
• Strong leadership and management skills may lead to opportunities in management or leadership development programs.
• Excellent performance may also open up opportunities in other functions within the organization, such as marketing, operations, or supply chain.

ASSUMPTION: Southern Glazer’s Wine and Spirits offers a variety of growth opportunities for employees who demonstrate strong performance and leadership skills.

🌍 Location & Work Environment

Office Type: Hybrid - While this role requires frequent travel to customer accounts, there may be opportunities for remote work or flexible scheduling for certain tasks.

Office Location(s): Syracuse, NY & Albany, NY - The Brand Development Manager will be based out of one of these two offices and will be responsible for managing customer relationships within the assigned territory.

Geographic Context:

• Syracuse, NY - A mid-sized city in upstate New York with a diverse economy and a growing food and beverage scene.
• Albany, NY - The capital of New York State, with a rich history and a vibrant arts and culture scene.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility for customer needs

ASSUMPTION: The work environment for this role may vary depending on the specific customer accounts and trade channels within the assigned territory.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or other team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Sales experience and industry knowledge
• Communication and presentation skills
• Problem-solving and analytical skills
• Customer relationship management skills
• Adaptability and flexibility in a dynamic work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant sales experience and industry knowledge.
• Be prepared to discuss your sales strategy and approach to customer relationships in the interview.
• Research the company and the beverage alcohol industry to demonstrate your enthusiasm and understanding of the role.

ATS Keywords: Sales, Brand Development, Customer Relationship Management, Trade Channel Management, Performance Tracking, Promotional Event Coordination, Team Collaboration, Market Execution, Account Management, Product Training, Strategic Planning, Leadership, Communication, Problem Solving, Analytical Skills, Negotiation

ASSUMPTION: The interview process for this role may vary depending on the specific needs of the hiring manager and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Salesforce or other CRM software
• Google Workspace (Gmail, Google Drive, Google Docs)
• Zoom or other video conferencing software

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company’s internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Family-owned and family-focused
• Customer-centric and committed to customer satisfaction
• Collaborative and team-oriented
• Adaptable and innovative

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on achieving targets
• Team-oriented and collaborative
• Adaptable and flexible in a changing work environment

Self-Assessment Questions:

• How do you approach building and maintaining strong customer relationships in a dynamic sales environment?
• Can you provide an example of a time when you had to adapt your sales strategy to meet changing customer needs or market conditions?
• How do you prioritize and manage your time and workload to ensure you meet your sales targets and customer expectations?

ASSUMPTION: Southern Glazer’s Wine and Spirits values candidates who are a strong cultural fit and align with the company’s core values and work style.

⚠️ Potential Challenges

• The dynamic and fast-paced nature of the sales environment may require candidates to be adaptable and flexible in their approach to customer relationships and brand management.
• The role may require frequent travel to customer accounts and occasional overnight travel, which may be challenging for candidates with personal or family commitments.
• The competitive nature of the beverage alcohol industry may present challenges in achieving sales targets and maintaining customer relationships.
• The role may require candidates to work with a diverse range of customers and trade channels, which may present unique challenges in managing customer relationships and driving brand success.

ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and development in a dynamic and fast-paced sales environment.

📈 Similar Roles Comparison

• Compared to other brand development roles in the beverage alcohol industry, this role may require a higher level of industry experience and sales acumen to effectively manage customer relationships and drive brand success.
• Compared to other roles in the beverage alcohol industry, this role may offer a higher level of autonomy and responsibility for managing customer relationships and driving brand success within the assigned territory.
• Compared to other roles in the beverage alcohol industry, this role may offer a higher level of growth and development opportunities for candidates who demonstrate strong performance and leadership skills.

ASSUMPTION: While this role may present unique challenges and opportunities compared to other roles in the beverage alcohol industry, it also offers a competitive salary and benefits package and the opportunity to work for a well-established and respected company.

📝 Sample Projects

• Developing and implementing a strategic sales plan for a new brand launch in the assigned territory
• Managing a promotional event or tasting for an established customer account to drive brand awareness and sales
• Conducting a market analysis to identify opportunities for brand growth and expansion within the assigned territory

ASSUMPTION: These sample projects are intended to provide an overview of the types of projects that may be required for this role and may vary depending on the specific needs of the customer accounts and trade channels within the assigned territory.

❓ Key Questions to Ask During Interview

• Can you describe the company’s approach to brand development and management within the beverage alcohol industry?
• How does the company support its sales teams in achieving their sales targets and driving brand success?
• What opportunities are there for growth and development within the sales organization?
• How does the company approach customer relationships and customer satisfaction within the beverage alcohol industry?
• What is the company’s approach to work-life balance and flexibility in the sales organization?

ASSUMPTION: These key questions are intended to provide an overview of the types of questions that may be relevant to this role and may vary depending on the specific needs and priorities of the candidate.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant sales experience and industry knowledge.
• Prepare for your interview by researching the company and the beverage alcohol industry to demonstrate your enthusiasm and understanding of the role.
• Follow up with the hiring manager or HR department after your interview to express your interest in the position and reiterate your qualifications.
• If you are offered the position, be prepared to discuss your salary expectations and benefits requirements with the HR department.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.