Brand Development Manager - Beam

📌 Core Information

🔹 Job Title: Brand Development Manager - Beam

🔹 Company: Southern Glazer’s Wine and Spirits, LLC

🔹 Location: Richmond, Virginia, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Beverage Manufacturing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Achieving customer objectives and KPIs through strategic planning and execution
• Driving brand success through leadership selling and supporting sales teams
• Managing customer relationships for long-term growth and profitability
• Monitoring field implementation and ensuring product pricing and promotion
• Developing and maintaining key account relationships

ASSUMPTION: This role requires a strategic mindset, strong sales skills, and the ability to build and maintain effective customer relationships.

📋 Key Responsibilities

✅ Support accounts in trade channels including Off-Premise, regional, and national customers

✅ Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler

✅ Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account

✅ Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion

✅ Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market

✅ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives

✅ Develop key account relationships that deliver measurable results

✅ Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)

✅ Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)

✅ Perform other job-related duties as assigned

ASSUMPTION: This role involves a significant amount of travel and requires strong communication and interpersonal skills to build and maintain effective customer relationships.

🎯 Required Qualifications

Education: Bachelor's Degree or an equivalent combination of education and experience

Experience: Five years of industry-related sales experience within the distribution, hospitality or supplier community

Required Skills:

• Proven sales experience in the beverage industry
• Strong customer relationship management skills
• Excellent communication and presentation skills
• Ability to work effectively in a team environment
• Strong strategic planning and execution skills

Preferred Skills:

• Experience with Beam products
• Fluency in Spanish

ASSUMPTION: Candidates with experience in the beverage industry and a proven track record of success in sales are strongly preferred.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a role of this level and location)

Benefits:

• Comprehensive medical coverage
• Prescription drug coverage
• Dental plans
• Vision plans
• Flexible spending accounts
• Disability coverage
• Life insurance plans
• 401(k) plan
• Tuition assistance
• Wellness program
• Parental leave
• Vacation accrual
• Paid sick leave

Working Hours: Full-time, typically Monday-Friday, with some weekend and evening work required for promotional events

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual salary may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing. Southern Glazer’s Wine and Spirits is the world’s pre-eminent distributor of beverage alcohol, with operations in 47 states and Canada.

Company Size: 10,001+ employees. As a large company, Southern Glazer’s offers a wide range of career opportunities and benefits, but applicants should expect a more structured and hierarchical work environment.

Founded: 1968. Southern Glazer’s is a multi-generational, family-owned company with a long history in the beverage industry.

Company Description:

• Southern Glazer’s is a leading distributor of beverage alcohol, offering an array of careers focused on delivering a captivating and rewarding experience.
• The company challenges its colleagues to grow and succeed, providing them with tools to accomplish their personal and professional goals.
• Southern Glazer’s is committed to delivering the highest quality service to its customers and providing a positive work environment for its employees.

Company Specialties:

• Transportation
• Distribution
• Beverage
• Wine & Spirits

Company Website: www.southernglazers.com

ASSUMPTION: Southern Glazer’s is a well-established company with a strong reputation in the beverage industry. Applicants can expect a structured and hierarchical work environment with a focus on growth and development.

📊 Role Analysis

Career Level: Mid-level. This role requires a significant amount of experience and a proven track record of success in sales.

Reporting Structure: The Brand Development Manager reports directly to the Sales Manager and works closely with the sales team, district managers, and key account specialists within the wholesaler.

Work Arrangement: On-site, with some remote work possible for certain tasks. This role requires frequent travel to customer accounts and promotional events.

Growth Opportunities:

• Advancement to a senior sales or management role within the company
• Expansion of responsibilities to include additional brands or markets
• Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a senior sales or management role within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment with a casual dress code

Office Location(s): Richmond, Virginia, United States

Geographic Context:

• Richmond is the capital of the Commonwealth of Virginia and is located in the eastern part of the state
• The city has a humid subtropical climate, with mild winters and hot, humid summers
• Richmond is known for its history, culture, and vibrant arts scene

Work Schedule: Full-time, typically Monday-Friday, with some weekend and evening work required for promotional events

ASSUMPTION: Richmond offers a unique blend of history, culture, and modern amenities, making it an attractive location for both work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Sales experience and track record
• Customer relationship management skills
• Communication and presentation skills
• Strategic planning and execution skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant sales experience and achievements in your resume
• Tailor your cover letter to the specific role and company, emphasizing your fit with the required qualifications and company culture
• Prepare examples of successful sales strategies and customer relationships for the interview
• Research the company and industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Brand Development, Sales, Customer Relationship Management, Trade Channels, Leadership Selling, Strategic Planning, Account Management, Promotional Functions, Beverage Industry

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on sales experience and strategic planning skills.

🛠️ Tools & Technologies

• Salesforce
• Microsoft Office Suite
• Google Workspace
• Zoom
• Various industry-specific software and platforms

ASSUMPTION: This role requires proficiency in various sales and customer relationship management software and platforms, as well as strong communication and presentation skills.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Respect
• Accountability
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and goal-oriented
• Adaptable and flexible
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a proven track record of success in sales, with a focus on strategic planning and execution?
• Are you comfortable working in a fast-paced, dynamic environment with frequent travel?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Southern Glazer’s values a strong work ethic, collaboration, and a results-driven approach. Applicants should be comfortable working in a fast-paced, dynamic environment with frequent travel.

⚠️ Potential Challenges

• Requires frequent travel and may involve irregular work hours for promotional events
• May face competitive pressure from other sales teams and distributors in the market
• May require working with a diverse range of customers, each with their own unique needs and preferences
• May face challenges in maintaining a healthy work-life balance due to the demands of the role

ASSUMPTION: This role requires strong time management and organizational skills to balance the demands of the job with personal responsibilities.

📈 Similar Roles Comparison

• Brand Development Manager vs. National Account Manager: Both roles focus on driving brand success and managing customer relationships, but the Brand Development Manager role may involve more strategic planning and leadership selling, while the National Account Manager role may involve more day-to-day account management and execution
• Beverage Industry vs. Other Industries: The beverage industry is highly competitive and dynamic, with a focus on sales, marketing, and customer relationship management. Applicants should be comfortable working in a fast-paced, results-driven environment
• Mid-level vs. Senior-level Roles: This role offers significant growth opportunities for the right candidate, with the potential to advance to a senior sales or management role within the company

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a strategic sales plan for a new product launch in a target market
• Building and maintaining strong relationships with key customers, resulting in increased sales and market share
• Leading a team to deliver a successful promotional event, resulting in increased brand awareness and customer engagement

ASSUMPTION: These sample projects demonstrate the strategic planning, leadership, and customer relationship management skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's sales strategy and how this role fits into that plan?
• How does the company support the growth and development of its employees?
• What are the key challenges facing the company in the current market, and how does this role help address those challenges?
• How does the company measure success for this role, and what are the key performance indicators?
• What are the opportunities for growth and advancement within the company for someone in this role?

ASSUMPTION: These questions demonstrate a strong interest in the role and company, as well as a strategic mindset and focus on growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your sales experience, strategic planning skills, and customer relationship management skills
• Write a cover letter that demonstrates your fit with the required qualifications and company culture
• Prepare examples of successful sales strategies and customer relationships for the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.