📌 Core Information
🔹 Job Title: Brand Development Manager On Premise - American Liberty Div.
🔹 Company: Southern Glazer’s Wine and Spirits, LLC
🔹 Location: Hilton Head, SC
🔹 Job Type: On-site
🔹 Category: Beverage Distribution
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and strategically growing the business through influential leadership
- Supporting accounts in trade channels including Off-Premise, regional, and national customers
- Achieving revenue, margin, and gross profit targets
- Analyzing business performance and providing strategic insights
- Collaborating with cross-functional teams to drive business growth
ASSUMPTION: This role requires a strategic, analytical mindset with a strong focus on driving business growth through effective account management and data-driven decision making.
📋 Key Responsibilities
✅ Support accounts in trade channels including Off-Premise, regional, and national customers
✅ Achieve revenue, margin, and gross profit targets as set by the Sales Director
✅ Communicate local program spending effectiveness to maximize the company’s profits
✅ Analyze and project quarterly and monthly business for assigned territory
✅ Provide conflict resolution, remove performance obstacles, and address relationship concerns among key accounts in the region
✅ Identify market trends and developments in product categories, geographic regions, and among the entire account base
ASSUMPTION: The role involves a high degree of autonomy and requires strong organizational skills to manage multiple accounts and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in business administration or related field
Experience: 3-5 years of industry-related sales experience
Required Skills:
- Strategic thinking and planning
- Analytical skills and data interpretation
- Financial acumen and budget management
- Strong communication, organization, and commercial planning capabilities
- Proficiency in using tools such as Compass, Diver, Excel, and Proof
- Ability to understand supplier strategies and align with internal and external teams
Preferred Skills:
- Experience in the beverage alcohol industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong sales background and experience in account management will be well-suited for this role. Familiarity with the beverage alcohol industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for this role and experience level)
Benefits:
- Comprehensive medical and prescription drug coverage
- Dental and vision plans
- Flexible Spending Accounts
- Disability coverage
- Life insurance plans
- 401(k) plan
- Tuition assistance
- Wellness program
- Parental leave
- Vacation accrual
- Paid sick leave
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1968
Company Description:
- Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company.
- The company has operations in 47 states and Canada and offers a wide range of career opportunities focused on delivering a captivating and rewarding experience.
- Southern Glazer’s is committed to providing competitive compensation and comprehensive benefits packages to attract and retain top talent.
Company Specialties:
- Transportation
- Distribution
- Beverage and Wine & Spirits
Company Website: www.southernglazers.com
ASSUMPTION: Working for a large, family-owned company like Southern Glazer’s Wine & Spirits offers a unique blend of stability, growth opportunities, and a strong company culture.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Sales Director
Work Arrangement: On-site, with occasional remote work for specific tasks or projects
Growth Opportunities:
- Advancement to senior management roles within the sales organization
- Expansion into other areas of the business, such as marketing or operations
- Career development through training and mentorship programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the sales organization or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Hilton Head, SC
Geographic Context:
- Hilton Head Island is a popular tourist destination known for its beautiful beaches, golf courses, and upscale dining options.
- The island offers a high quality of life with a mix of urban and rural environments, as well as a strong sense of community.
- The cost of living in Hilton Head is generally higher than the national average, with housing and dining expenses being particularly notable.
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: Working in Hilton Head offers a unique blend of a resort-like lifestyle with the convenience of a corporate headquarters environment. The island's tourist-driven economy provides ample opportunities for networking and business development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the sales director and other team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales experience and track record
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant sales experience and achievements
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
- Be prepared to discuss your sales strategy and approach to account management during the interview
- Research the company and industry to show your enthusiasm and knowledge
ATS Keywords: Sales, account management, business development, strategic planning, analytical skills, beverage alcohol, distribution
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on sales experience and cultural fit. Applicants should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- Compass
- Diver
- Excel
- Proof
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used extensively for data analysis, reporting, and presentation purposes.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Community
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and goal-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a proven track record of success in sales or account management roles?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a team-oriented, collaborative work setting?
- Are you results-driven and goal-oriented, with a strong focus on achieving targets and driving business growth?
ASSUMPTION: Southern Glazer’s Wine & Spirits values candidates who are results-driven, collaborative, and adaptable, with a strong focus on integrity and excellence.
⚠️ Potential Challenges
- Managing a large territory with multiple accounts and competing priorities
- Dealing with the unpredictability of the beverage alcohol industry and its customers
- Balancing the demands of a corporate headquarters environment with the need to maintain strong relationships with local customers
- Adapting to the unique dynamics of a tourist-driven economy
ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic planning, and a deep understanding of the beverage alcohol industry and its customers.
📈 Similar Roles Comparison
- This role is similar to a National Account Manager or Regional Sales Manager, with a focus on strategic planning and account management
- Unlike other roles in the industry, this position offers the opportunity to work for a large, family-owned company with a strong focus on community and innovation
- Career paths for this role may include advancement to senior management within the sales organization or expansion into other areas of the business
ASSUMPTION: This role offers a unique blend of strategic planning, account management, and the opportunity to work for a large, family-owned company with a strong focus on community and innovation.
📝 Sample Projects
- Developing and implementing a strategic plan to grow revenue in a key account
- Analyzing market trends and customer data to identify new opportunities for business growth
- Collaborating with cross-functional teams to launch a new product or brand in a specific region
ASSUMPTION: These projects demonstrate the strategic, analytical, and collaborative nature of the role, as well as the opportunity to drive business growth through effective account management and data-driven decision making.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall sales strategy for the company?
- What are the most challenging aspects of this territory, and how can I best prepare to address them?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to setting yourself up for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your sales experience and achievements
- Prepare a cover letter that demonstrates your understanding of the role and your fit for the company
- Research the company and industry to show your enthusiasm and knowledge
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
