📌 Core Information
🔹 Job Title: Brand Development Manager - TWG
🔹 Company: Southern Glazer’s Wine and Spirits, LLC
🔹 Location: King of Prussia, Pennsylvania
🔹 Job Type: Full-time
🔹 Category: Beverage Manufacturing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting accounts in trade channels including Off-Premise, regional, and national customers
- Driving brand success through leadership selling and supporting sales efforts within the wholesaler
- Leading the sales process, including targeting appropriate accounts, lead selling, education, and positioning brands for success within the account
- Monitoring field implementation and execution of programs within assigned accounts
- Developing key account relationships that deliver measurable results
ASSUMPTION: This role requires a strong understanding of the beverage alcohol industry, sales strategies, and account management. The ideal candidate will have experience working with trade channels and a proven track record of driving brand success.
📋 Key Responsibilities
✅ Support accounts in trade channels including Off-Premise, regional, and national customers
✅ Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
✅ Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
✅ Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
✅ Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
✅ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
✅ Develop key account relationships that deliver measurable results
✅ Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
✅ Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)
✅ Perform other job-related duties as assigned
ASSUMPTION: This role requires strong communication, interpersonal, and organizational skills. The ideal candidate will be able to build and maintain effective relationships with customers and internal teams.
🎯 Required Qualifications
Education: Bachelor's Degree or an equivalent combination of education and experience
Experience: Five years of industry-related sales experience within the distribution, hospitality, or supplier community
Required Skills:
- Proven sales experience in the beverage alcohol industry
- Strong account management skills
- Excellent communication and interpersonal skills
- Ability to build and maintain effective relationships with customers and internal teams
- Strong organizational skills and attention to detail
- Proficiency in Microsoft Office Suite
Preferred Skills:
- Experience working with trade channels
- Knowledge of the beverage alcohol industry and its trends
- Fluency in a second language
ASSUMPTION: Candidates with experience in sales, account management, or a related field within the beverage alcohol industry are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Brand Development Manager with 5-10 years of experience in the beverage alcohol industry)
Benefits:
- Comprehensive medical coverage
- Prescription drug coverage
- Dental plans
- Vision plans
- Flexible spending accounts
- Disability coverage
- Life insurance plans
- 401(k) plan
- Tuition assistance
- Wellness program
- Parental leave
- Vacation accrual
- Paid sick leave
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Development Manager with 5-10 years of experience in the beverage alcohol industry. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 10,001+ employees
Founded: 1968
Company Description:
- Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company.
- The company has operations in 47 states and Canada and offers a variety of careers focused on delivering a captivating and rewarding experience.
- Southern Glazer’s is committed to providing competitive compensation and benefits, as well as opportunities for growth and development.
Company Specialties:
- Transportation
- Distribution
- Beverage and Wine & Spirits
Company Website: www.southernglazers.com
ASSUMPTION: Southern Glazer’s Wine and Spirits is a well-established company with a strong reputation in the beverage alcohol industry. The company offers a range of benefits and opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Director of Brand Development
Work Arrangement: On-site, with occasional remote work as needed
Growth Opportunities:
- Advancement to a Senior Brand Development Manager or similar role
- Expansion of responsibilities within the Brand Development team
- Opportunities to work on special projects or initiatives
ASSUMPTION: This role offers opportunities for growth and development within the Brand Development team and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): King of Prussia, Pennsylvania
Geographic Context:
- King of Prussia is a suburb of Philadelphia, Pennsylvania
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, shopping, and dining
- The office is located near major highways, making it easily accessible by car
Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed
ASSUMPTION: The King of Prussia office offers a professional work environment with easy access to major highways and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Sales experience and skills
- Account management experience and skills
- Industry knowledge and trends
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant sales and account management experience in your resume
- Tailor your cover letter to the specific role and company, emphasizing your relevant skills and experience
- Prepare for behavioral and situational interview questions that focus on your sales and account management experience
- Research the beverage alcohol industry and Southern Glazer’s Wine and Spirits to demonstrate your knowledge and interest in the role
ATS Keywords: Brand Development, Sales, Account Management, Trade Channels, Beverage Alcohol Industry, Leadership Selling, Customer Relationship Management, Performance Tracking
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Salesforce or similar CRM software
- Google Workspace (Gmail, Google Drive, Google Docs)
- Zoom or similar video conferencing software
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with CRM software and video conferencing tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Collaboration
- Innovation
- Excellence
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and goal-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment?
- Are you comfortable working in a team-oriented, collaborative setting?
- Do you have a proven track record of achieving results and meeting goals?
- Are you adaptable and able to adjust your work style as needed?
ASSUMPTION: Southern Glazer’s Wine and Spirits values candidates who are customer-centric, integrity-driven, collaborative, innovative, and committed to excellence. The ideal candidate will be able to thrive in a fast-paced, dynamic, team-oriented, and results-driven work environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a slower-paced work environment
- The role may require occasional evenings and weekends, which may be challenging for candidates with scheduling conflicts
- The role may require travel, which may be challenging for candidates who prefer to work remotely
- The role may require working with a diverse range of customers, which may be challenging for candidates who prefer a more homogeneous work environment
ASSUMPTION: This role offers a challenging and rewarding work environment, but it may not be suitable for candidates who prefer a slower-paced, more structured, or more homogeneous work environment.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Senior Brand Manager role within the beverage alcohol industry
- The role requires a similar level of sales and account management experience, as well as industry knowledge and trends
- The role offers similar opportunities for growth and development within the Brand Development team and the broader organization
ASSUMPTION: This role is similar to a Brand Manager or Senior Brand Manager role within the beverage alcohol industry, but it may offer unique opportunities for growth and development within the Brand Development team and the broader organization.
📝 Sample Projects
- Developing and executing a trade channel strategy for a new product launch
- Conducting market research and analysis to identify opportunities for brand growth and expansion
- Managing a team of sales representatives to achieve quarterly and annual sales targets
ASSUMPTION: These sample projects are representative of the types of projects a Brand Development Manager may be expected to lead and manage within the beverage alcohol industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader organizational structure and long-term goals of the company?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for growth and development within the Brand Development team and the broader organization?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume to highlight your relevant sales and account management experience
- Write a cover letter that emphasizes your relevant skills and experience, as well as your interest in the role and the company
- Prepare for behavioral and situational interview questions that focus on your sales and account management experience
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
