📌 Core Information
🔹 Job Title: Brand Director
🔹 Company: CoverMyMeds
🔹 Location: Columbus, OH, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Columbus, OH)
🚀 Job Overview
Key aspects of this role include:
- Leading the CoverMyMeds Brand team to define, evolve, and elevate the brand
- Driving critical brand metrics and improving brand perceptions
- Collaborating with senior leaders and executives to push brand strategies
- Executing standout brand campaigns that improve awareness and consideration
- Overseeing visual identity and developing brand assets in partnership with McKesson Corporate branding
- Identifying new opportunities to expand brand reach and effectiveness
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a changing environment. The ideal candidate will have experience working in a large, matrixed corporate environment and be comfortable collaborating across various teams.
📋 Key Responsibilities
✅ Lead the development and oversight of CoverMyMeds’ content strategy, in partnership with the External Communications team
✅ Deeply understand the business and customer to identify storytelling opportunities that deliver on key brand equities
✅ Manage a team of brand managers responsible for the development and reviews of segment-level content
✅ Create systems to analyze and report on marketing, communications, and brand performance, using data to guide decision-making and improve team deliverables
✅ Partner with the Market Research Director to manage the delivery of the Brand Health Tracker and identify areas of opportunity to improve metrics year-over-year
✅ Manage resources and budget allocation to drive ROI
✅ Develop team expertise in brand strategy and content, strengthen team communication, collaboration, and performance, and create talent plans to improve employee engagement and build team culture
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and stakeholder management. The ideal candidate will have exceptional communication skills and be able to influence and lead both up and down the organization.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Analytics, Marketing, or similar relevant degree, preferred
Experience: 13+ years of professional experience, including 6+ years in leadership roles
Required Skills:
- Proven track record in developing brand value propositions and value stories
- Proven track record in designing and executing brand campaigns that drive awareness and preference
- Experience with content strategy and development
- Self-directed and able to autonomously lead and operate projects and execute independently with minimal supervision
- Exceptional communication skills – interpersonal, written, and visual
- Ability to collaborate across the organization – both up and down
- Flexibility to work in a rapidly changing environment
Preferred Skills:
- Relevant Marketing/brand experience for large organizations
- Experience managing multiple projects, leading cross-functionally, and influencing stakeholders
- Previous management experience – leading a team with direct reports
- Experience in market research
- Experience working with senior leaders
- Fluent in audience/market research
- B2B or Healthcare experience
- Experience working with sales teams
- Vendor selection and management
- Experience in navigating a large, matrixed corporate environment
ASSUMPTION: The ideal candidate will have a strong background in marketing, brand management, and content strategy, with a proven track record of driving results and leading teams.
💰 Compensation & Benefits
Salary Range: $122,300 - $203,800 per year (based on experience and performance)
Benefits:
- Annual Bonus
- Long-Term Incentive Opportunities
- Paid Benefits
Working Hours: Full-time, typically 40 hours per week, with the possibility of occasional overtime or weekend work as needed
ASSUMPTION: The salary range provided is based on McKesson's pay philosophy and may vary depending on the candidate's experience, skills, and performance. Benefits are subject to change and may be dependent on the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting, with a focus on medication access and adherence solutions
Company Size: 1,001-5,000 employees (global), with a significant presence in Columbus, OH
Founded: 2008 (as an independent company; McKesson acquired CoverMyMeds in 2018)
Company Description:
- CoverMyMeds is a medication access company committed to helping people get the medicine they need to live healthier lives
- The company's network includes approximately 75% of electronic health record systems (EHRs), 50,000+ pharmacies, 950,000 providers, and most health plans and PBMs
- CoverMyMeds is a subsidiary of McKesson Corporation, a Fortune 10 company that touches virtually every aspect of healthcare
Company Specialties:
- Prior Authorizations
- Electronic Prior Authorizations
- Pharmacies
- Prescribers
- Patient Adherence
- Medication Adherence
- Medication Access
Company Website: www.covermymeds.com
ASSUMPTION: CoverMyMeds operates as a subsidiary of McKesson Corporation, providing medication access solutions to various healthcare stakeholders. The company's success relies on strong branding, effective communication, and collaboration with its extensive network of partners.
📊 Role Analysis
Career Level: Mid-level to senior management, with potential growth opportunities in the marketing and branding fields
Reporting Structure: Reports directly to the Senior Director of Brand, Design and External Communications
Work Arrangement: On-site at the CoverMyMeds headquarters in Columbus, OH, with occasional travel (10-20%)
Growth Opportunities:
- Potential advancement to a senior leadership role within the marketing or branding departments
- Expansion of responsibilities to include additional brands or product lines within the McKesson portfolio
- Opportunities to develop expertise in specific areas of marketing, such as content strategy, campaign management, or brand positioning
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills, take on additional responsibilities, and advance their career within the McKesson organization.
🌍 Location & Work Environment
Office Type: On-site at the CoverMyMeds headquarters in Columbus, OH
Office Location(s): 910 John St., Columbus, OH 43222, US
Geographic Context:
- Columbus, OH, is the state capital and the most populous city in Ohio
- The city offers a diverse range of neighborhoods, cultural attractions, and recreational opportunities
- Columbus is home to several major corporations and has a thriving tech industry
Work Schedule: Full-time, with a standard workweek of Monday through Friday, 9:00 AM to 5:00 PM (EST)
ASSUMPTION: The ideal candidate will be comfortable working in an on-site environment and be willing to travel occasionally for meetings and events.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interviews with the hiring manager and other team members
- Final interview with the Senior Director of Brand, Design and External Communications
- Background check and offer extension
Key Assessment Areas:
- Brand strategy and development
- Content strategy and creation
- Leadership and team management
- Cross-functional collaboration and stakeholder management
- Data analysis and performance metrics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing, branding, and leadership experience
- Demonstrate your understanding of the CoverMyMeds brand and its mission to improve medication access
- Prepare examples of your past brand campaigns, content strategies, and team leadership initiatives
- Be ready to discuss your approach to data-driven decision-making and performance metrics
- Follow up with the HR department or hiring manager within one week of submitting your application
ATS Keywords: Brand strategy, content development, project management, stakeholder management, team leadership, market research, collaboration, communication, creative thinking, results-driven, customer-first, data analysis, campaign execution, visual identity, performance management, budget management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and ability to collaborate effectively with various teams and stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Brand management platforms (e.g., Brandfolder, Frontify, Brand24)
- Content creation and management tools (e.g., Contentful, StoryChief, DivvyHQ)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with relevant marketing, branding, and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-Focused
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Results-driven
- Data-informed
- Creative and strategic
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- How do you align with CoverMyMeds' patient-focused value, and how have you demonstrated this in your past roles?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to execute a brand campaign or project?
- How do you approach continuous learning and adaptation in a rapidly changing environment?
ASSUMPTION: The ideal candidate will be a strong cultural fit for CoverMyMeds, demonstrating a commitment to the company's values and a willingness to embrace its collaborative, patient-focused, and innovative work environment.
⚠️ Potential Challenges
- Navigating a large, matrixed corporate environment with multiple stakeholders
- Balancing the need for strategic, long-term brand development with immediate, tactical campaign execution
- Managing a team with varying levels of experience and expertise in brand management and content creation
- Adapting to changes in the healthcare industry and CoverMyMeds' evolving product portfolio
- Maintaining a strong work-life balance while managing a demanding role with occasional travel
ASSUMPTION: The ideal candidate will be able to thrive in a dynamic, sometimes challenging environment and approach potential obstacles as opportunities for growth and learning.
📈 Similar Roles Comparison
- This role is unique in its focus on medication access and adherence within the healthcare industry, but shares similarities with brand management and marketing leadership positions in other industries
- Compared to other brand management roles, this position offers a unique opportunity to work at the intersection of healthcare, technology, and marketing
- Career paths for successful brand directors may include advancement to senior leadership roles within marketing or branding, or transition to related fields such as market research, product management, or consulting
ASSUMPTION: The ideal candidate will be drawn to the unique aspects of this role and be eager to apply their skills and experience to the medication access and adherence industry.
📝 Sample Projects
- Developing a comprehensive brand strategy and positioning for a new medication adherence product line
- Executing a multi-channel brand awareness campaign to launch a new electronic prior authorization platform
- Creating a content strategy and editorial calendar for a newly acquired brand focused on medication access solutions
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to develop and execute effective brand strategies and campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the CoverMyMeds brand and the key challenges facing the brand team?
- How does the brand team collaborate with other marketing and commercial teams within CoverMyMeds and McKesson?
- What are the most pressing priorities for the brand team in the first 90 days, and how can I contribute to addressing them?
- How does CoverMyMeds support the professional development and growth of its employees, particularly within the marketing and branding fields?
- What are the key performance indicators (KPIs) for the brand team, and how are they tracked and reported?
ASSUMPTION: The ideal candidate will be curious and proactive, using the interview process to gain a deep understanding of the brand team's priorities, challenges, and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing, branding, and leadership experience, as well as your understanding of the CoverMyMeds brand and its mission
- Prepare examples of your past brand campaigns, content strategies, and team leadership initiatives to discuss during the interview process
- Be ready to discuss your approach to data-driven decision-making and performance metrics, as well as your ability to collaborate effectively with various teams and stakeholders
- Follow up with the HR department or hiring manager within one week of submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
