Brand Director - Culinary

📌 Core Information

🔹 Job Title: Brand Director - Culinary

🔹 Company: Marquee Brands

🔹 Location: New York, New York (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Brand Management

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and driving brand strategies for profitable growth
• Managing strong licensing partnerships and retailer relationships
• Collaborating with licensees for product development and assortment planning
• Supporting brand marketing and PR strategies
• Analyzing market trends and customer insights to inform business decisions

ASSUMPTION: This role requires a strategic thinker with a strong analytical background and creative problem-solving skills. Experience in culinary brand management or a related field is essential for success in this position.

📋 Key Responsibilities

✅ Drive Culinary brand strategies to realize profitable growth

✅ Manage strong licensing partnerships and retailer relationships

✅ Collaborate with licensees for assortment development, designs, development calendars, and product approvals

✅ Partner with Marquee’s marketing teams and licensees to support the execution of brand marketing and PR strategies

✅ Identify insights and opportunities through research and data

✅ Maintain knowledge of market conditions regarding price, resources, fashion, and culinary trends

✅ Partner with legal teams to understand key deal terms and ensure adherence to material partner deal terms

✅ Establish and maintain brand budgets on a monthly, quarterly, and annual basis

ASSUMPTION: This role requires a high level of accountability and the ability to work well under pressure. Strong organizational, interpersonal, communication, and time management skills are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor’s Degree, Merchandising, Business Administration, or a related field preferred; or equivalent education

Experience: 6+ years of Culinary-related buying, merchandising, brand management, or comparable experience in a multi-channel or online retail environment or within a licensed brand model

Required Skills:

• Strategic thinking and planning
• Analytical skills and data-driven decision making
• Creative problem-solving
• Project management experience
• Strong interpersonal, communication, and time management skills
• Proficient in Microsoft Office, specifically Excel
• Comfortable working within data-rich software platforms
• Strong product knowledge in the culinary space
• Prior experience with licensing & wholesale partnerships

Preferred Skills:

• Experience working with senior management
• Ability to travel if needed

ASSUMPTION: Candidates with a proven track record of developing brand strategies, promoting brand growth, and implementing brand plans will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $110,000 - $130,000 plus bonus

Benefits:

• Healthcare Benefits including dental and vision
• Parental Leave
• Flexible Spending Account (FSA) or Health Savings Account (HSA)
• Life Insurance
• Pet Insurance
• Generous Vacation and Leave Policies
• Action Days - two (2) fully-paid “Marquee In Action” days each calendar year to dedicate your time to a charity or a cause of your choice.
• 11 Paid Holidays

Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Director role in the consumer products industry. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically consumer products and channels from luxury goods to sports and active apparel

Company Size: 51-200 employees

Founded: 2014

Company Description:

• Marquee Brands owns and manages a portfolio of established global brands
• Focused on driving organic growth through natural brand extensions, impactful marketing, and direct consumer engagement
• Committed to ensuring brands continue their storied success through relevant product, expanded retail distribution, and international growth

Company Specialties:

• Brand Management

Company Website: http://www.marqueebrands.com/

ASSUMPTION: Marquee Brands is a well-established company with a strong focus on brand management and growth. Their commitment to driving organic growth and ensuring the success of their brands makes them an attractive employer for brand management professionals.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Senior Vice President of Brand Management

Work Arrangement: Hybrid, with a mix of remote and on-site work

Growth Opportunities:

• Potential for career advancement within the brand management team
• Opportunities to work on multiple brands and categories
• Chance to gain experience in a fast-paced, dynamic environment

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on multiple brands and categories and gain experience in a fast-paced, dynamic environment.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of remote and on-site work

Office Location(s): 330 W 34th St, 15th Floor, Manhattan, New York 10001, US and 6255 W Sunset Blvd, Suite 650, Los Angeles, California 90028, US

Geographic Context:

• New York, New York is a major metropolitan area with a diverse population and a thriving business environment
• The hybrid work arrangement allows for flexibility and a better work-life balance
• The office locations are conveniently situated in major cities, providing easy access to amenities and public transportation

Work Schedule: 40 hours per week, with flexibility for a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to work remotely when needed while still having the opportunity to collaborate and connect with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the hiring manager
• Second-round interview with senior leadership
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision making
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with culinary brand management and licensing partnerships
• Research Marquee Brands and their portfolio of brands to demonstrate your knowledge and enthusiasm for the company

ATS Keywords: Brand Management, Culinary, Licensing Partnerships, Retail Relationships, Market Research, Product Development, Strategic Thinking, Data Analysis, Collaboration, Budget Management, Customer Insights

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, analytical skills, communication skills, and cultural fit. Candidates should be prepared to discuss their relevant experience and demonstrate their alignment with the company's values.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint)
• Data-rich software platforms (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard for brand management professionals. Candidates should be comfortable working with Microsoft Office and data-rich software platforms.

👔 Cultural Fit Considerations

Company Values:

• Open and entrepreneurial company culture
• Commitment to driving organic growth and brand success
• Focus on direct consumer engagement and impactful marketing

Work Style:

• Collaborative and cross-functional team environment
• Fast-paced and dynamic work environment
• Focus on results and accountability

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively in a cross-functional team?
• Do you have a proven track record of driving brand growth and success?

ASSUMPTION: Candidates who are a strong cultural fit for Marquee Brands will have a proven track record of driving brand growth and success, be comfortable working in a fast-paced, dynamic environment, and thrive in a collaborative, cross-functional team environment.

⚠️ Potential Challenges

• Managing multiple brands and categories simultaneously
• Working with diverse licensing partners and retailer relationships
• Keeping up with market trends and customer insights in a fast-paced environment
• Balancing the demands of a hybrid work arrangement

ASSUMPTION: The potential challenges for this role include managing multiple brands and categories simultaneously, working with diverse licensing partners and retailer relationships, and keeping up with market trends and customer insights in a fast-paced environment. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on culinary brand management within a licensed business model
• Similar roles in other industries may have a different focus or require different skills
• Career progression in this role may lead to senior leadership positions within the brand management team

ASSUMPTION: This role is unique in its focus on culinary brand management within a licensed business model. Candidates should be aware that similar roles in other industries may have a different focus or require different skills, and career progression in this role may lead to senior leadership positions within the brand management team.

📝 Sample Projects

• Developing a comprehensive brand strategy for a new culinary brand launch
• Conducting market research and analysis to identify trends and opportunities in the culinary space
• Managing a product development calendar and ensuring timely delivery of products to meet sales targets

ASSUMPTION: Sample projects for this role may include developing a comprehensive brand strategy for a new culinary brand launch, conducting market research and analysis to identify trends and opportunities in the culinary space, and managing a product development calendar to ensure timely delivery of products to meet sales targets.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to driving organic growth and brand success?
• How does the brand management team collaborate with other departments within the company?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexibility?

ASSUMPTION: Key questions to ask during the interview for this role should focus on the company's approach to driving organic growth and brand success, the brand management team's collaboration with other departments, the key priorities for the role in the first 90 days, the company's support for professional development and growth, and the company's approach to work-life balance and flexibility.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Marquee Brands and their portfolio of brands
• Follow up with the HR department one week after submitting your application to confirm receipt

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.