Brand Director

📌 Core Information

🔹 Job Title: Brand Director

🔹 Company: Dixon Schwabl + Company

🔹 Location: Victor, NY

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Advertising Services

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 8-12 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading client relationships and campaign strategy for direct mail programs
• Overseeing end-to-end project management and execution
• Mentoring and supporting team members
• Collaborating with internal teams to deliver exceptional client experiences
• Driving measurable results and ROI through data-driven strategies

ASSUMPTION: This role requires a strategic marketer with a strong background in direct mail and proven client leadership experience. The ideal candidate will be highly organized, data-minded, and comfortable managing multiple moving parts.

📋 Key Responsibilities

✅ Lead client relationships and campaign strategy for direct mail programs

✅ Oversee end-to-end project management and execution, ensuring timely and effective delivery

✅ Mentor and support team members to build their understanding of client goals and industry context

✅ Collaborate with internal teams to deliver exceptional client experiences

✅ Drive measurable results and ROI through data-driven strategies

ASSUMPTION: This role requires a strong focus on client management, campaign execution, and team leadership. The ideal candidate will be comfortable managing multiple projects and client expectations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8-12 years of experience in marketing, project management, or client leadership, with a proven track record in direct mail programs

Required Skills:

• Strategic marketing expertise
• Direct mail experience, from creative strategy through execution and performance analysis
• Strong organization, data analysis, and attention to detail
• Excellent communication and presentation skills
• Proficient in Microsoft Excel and Jira
• Proven leadership and team management skills

Preferred Skills:

• Experience with integrated marketing campaigns
• Knowledge of the advertising industry and relevant tools
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in direct mail and proven client leadership experience are most likely to succeed in this role. Proficiency in Microsoft Excel and Jira is essential for managing project timelines and deliverables.

💰 Compensation & Benefits

Salary Range: $78,637 - $106,590 (Based on industry standards for the role, experience level, and location)

Benefits:

• Flexible hybrid work environment
• Comprehensive benefits package
• Progressive PTO policy
• Professional development opportunities
• Diversity, equity, and inclusion learning and support

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for project needs

ASSUMPTION: The salary range is based on industry standards for a Brand Director role in the Rochester, NY area. The benefits package is designed to meet the needs of employees and support their well-being and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-size)

Founded: 1987

Company Description:

• Women-owned marketing company specializing in creative, intelligence-driven solutions
• Provides marketing, advertising, public relations, digital media, research, and media placement services
• Based in Rochester and Buffalo, NY, with clients across the nation

Company Specialties:

• Advertising
• Market Research
• Public Relations
• Social Media/Digital Media
• Interactive
• Marketing
• Media Planning and Buying
• Broadcast Production
• Content Marketing
• and Design

Company Website: dixonschwabl.com

ASSUMPTION: Dixon Schwabl + Company is a mid-size advertising agency with a focus on providing creative and data-driven marketing solutions to its clients. The company values curiosity, community, and courage, and is committed to fairness and inclusion.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role may have one or more direct reports and will collaborate with internal teams, including account managers, creatives, and production staff

Work Arrangement: Hybrid (2-3 days on-site per week)

Growth Opportunities:

• Potential to advance to a senior leadership role within the agency
• Opportunities to work on a diverse range of clients and projects
• Professional development opportunities to keep skills current and relevant

ASSUMPTION: This role offers opportunities for career growth and development within the agency. The hybrid work arrangement provides a balance between on-site collaboration and remote work flexibility.

🌍 Location & Work Environment

Office Type: Hybrid (2-3 days on-site per week)

Office Location(s): 1595 Moseley Road, Victor, NY 14564, US; 535 Washington St, 11th floor, Buffalo, New York 14203, US

Geographic Context:

• Victor, NY is a suburb of Rochester, NY, with a population of approximately 12,000 people
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• The cost of living in Victor is relatively low compared to other major metropolitan areas in the United States

Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for project needs

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility. The location offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the agency's leadership team

Key Assessment Areas:

• Strategic marketing and direct mail expertise
• Client management and communication skills
• Project management and organizational skills
• Leadership and team management skills

Application Tips:

• Highlight relevant experience in direct mail and client leadership
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Prepare examples of successful direct mail campaigns and their results
• Research the company and be prepared to discuss how your skills and experiences align with their values and mission

ATS Keywords: Strategic Marketing, Direct Mail, Project Management, Client Management, Data Analysis, Microsoft Excel, Jira, Campaign Strategy, Performance Analysis

ASSUMPTION: The interview process will focus on assessing the candidate's strategic marketing and direct mail expertise, as well as their client management and leadership skills. Candidates should be prepared to discuss their relevant experience and provide examples of successful campaigns.

🛠️ Tools & Technologies

• Microsoft Excel
• Jira
• Project management tools (e.g., Asana, Trello)
• Marketing and advertising software (e.g., Google Analytics, Adobe Creative Suite)

ASSUMPTION: Proficiency in Microsoft Excel and Jira is essential for managing project timelines and deliverables. Familiarity with additional marketing and advertising software is preferred.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Community
• Courage

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and responsive to client needs

Self-Assessment Questions:

• Do you embrace a curious and strategic approach to marketing and client management?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have a proven track record of driving measurable results through data-driven strategies?

ASSUMPTION: Candidates who align with the company's values of curiosity, community, and courage are most likely to succeed in this role. A collaborative and data-driven work style is essential for driving measurable results and delivering exceptional client experiences.

⚠️ Potential Challenges

• Managing multiple client expectations and project timelines
• Keeping up with industry trends and best practices in direct mail and marketing
• Balancing on-site collaboration and remote work flexibility in a hybrid work arrangement
• Adapting to the unique needs and preferences of each client

ASSUMPTION: This role may present challenges in managing multiple client expectations and project timelines, as well as balancing on-site collaboration and remote work flexibility in a hybrid work arrangement. Candidates should be comfortable working in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Account Manager or Account Director role, but with a specific focus on direct mail campaigns
• Compared to other advertising agencies, Dixon Schwabl + Company places a strong emphasis on data-driven strategies and measurable results
• Career progression may include advancing to a senior leadership role within the agency

ASSUMPTION: This role is similar to a Senior Account Manager or Account Director role, but with a specific focus on direct mail campaigns. Candidates should be prepared to discuss their relevant experience and how it aligns with the company's values and mission.

📝 Sample Projects

• Developing and executing a direct mail campaign to drive brand awareness and customer acquisition for a retail client
• Managing a multi-channel marketing campaign for a non-profit organization, including direct mail, email, and social media components
• Conducting market research and analysis to inform the development of a targeted direct mail campaign for a B2B client

ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and skills required for this role. Candidates should be prepared to discuss their relevant experience and how it aligns with the company's values and mission.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline for a direct mail campaign, from inception to delivery?
• How does the agency support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the agency measure the success of its direct mail campaigns, and what metrics are most important?
• What is the agency's approach to work-life balance, and how does it support employees in achieving this?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the agency, and its culture. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant experience in direct mail and client leadership
• Prepare examples of successful direct mail campaigns and their results
• Research the company and be prepared to discuss how your skills and experiences align with their values and mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.