🔹 Job Title: Brand Discovery Lead - Kleenex®
🔹 Company: Kimberly-Clark
🔹 Location: Chicago, IL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of SEO and content optimization, as well as excellent project management and collaboration skills. The ideal candidate will have experience working with search engines and digital agencies on search-related initiatives.
✅ Develop, execute, monitor, and optimize organic search and content strategies to improve the organic search and conversion performance for assigned Kimberly-Clark brands on owned sites and earned sites
✅ Manage day-to-day organic search operations, including keyword research, keyword strategy, content design, content deployment, monitoring and analyzing search performance, addressing execution issues, and project management
✅ Maintain a deep understanding of organic search trends and best practices, and apply that understanding to search optimization strategies
✅ Develop insights based on competitor trends, benchmarking, and performance to inform strategy
✅ Build strong partnerships with agencies and relevant external service-providers in the organic search and content creation space
✅ Work with cross-functional teams to understand brand/customer strategies and translate them into organic search and content strategies for brand.com as well as e-commerce platforms
✅ Collaborate with the commercial analytics team to influence the organic search and content effectiveness analytics roadmap
✅ Partner with the IT team to assess and develop technical search strategies and continually optimize based upon performance results
✅ Work in partnership with the Brand Media Leaders to ensure that organic search plans are aligned with the paid media plans (SEM, paid search in retail media, etc.)
✅ Contribute to the development of K-C best practices in organic search, content design, and content effectiveness measurement
✅ Conduct brand.com and retailer site audits to identify consumer experience improvement opportunities and provide recommendations for taxonomy, UX, filters, content, etc.
ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work independently and in a team environment. The ideal candidate will have experience working with search engines and digital agencies on search-related initiatives.
Education: Bachelor’s Degree required
Experience: 5+ years of experience in digital marketing or web technology, with a focus on SEO and content optimization and/or a strong track record in a technical or digital marketing management role.
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in SEO and content optimization, with a proven track record of driving organic search performance for consumer brands. They will also have excellent project management and collaboration skills, with the ability to work effectively in a cross-functional environment.
Salary Range: $140,320 - $173,360 USD (Anticipated base pay range for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience)
Benefits:
Working Hours: Full-time, hybrid work arrangement (Flex That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary depending on factors such as location, performance, and experience.
Industry: Kimberly-Clark is a global leader in the consumer and professional products industry, with iconic brands such as Huggies®, Kleenex®, Andrex®, Scott®, Kotex®, Poise®, and Depend®. The company operates in more than 175 countries and has approximately 45,000 employees worldwide.
Company Size: Kimberly-Clark is a large, publicly traded company with over 10,000 employees. This size allows for significant resources and opportunities for career growth and development.
Founded: Kimberly-Clark was founded in 1872 and has a long history of innovation and success in the consumer products industry.
Company Description:
Company Specialties:
Company Website: www.kimberly-clark.com
ASSUMPTION: Kimberly-Clark is a well-established and respected company in the consumer products industry, with a strong commitment to creating Better Care for a Better World. The company offers a wide range of products and has a strong presence in both the consumer and professional markets.
Career Level: This role is at the senior individual contributor level, with the opportunity for growth into a management role
Reporting Structure: The Brand Discovery Lead reports directly to the Senior Manager, Brand Discovery
Work Arrangement: This role is a hybrid position, with a flexible work arrangement that allows for purposeful time in the office and remote work
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within Kimberly-Clark. The ideal candidate will be proactive in seeking out new challenges and taking on additional responsibilities to advance their career.
Office Type: Kimberly-Clark's Chicago office is a modern, collaborative workspace with on-site amenities such as a fitness center and occupational health nurse
Office Location(s): 351 Phelps Dr, Irving, TX 75038, US
Geographic Context:
Work Schedule: Full-time, hybrid work arrangement (Flex That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business)
ASSUMPTION: The Chicago area offers a dynamic and engaging work environment, with numerous opportunities for professional growth and development. The hybrid work arrangement provides the ideal balance between in-office collaboration and remote flexibility.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: SEO, content optimization, organic search, digital marketing, project management, collaboration, consumer products, Kimberly-Clark, Kleenex®
ASSUMPTION: The interview process for this role will focus on assessing the candidate's SEO and content optimization expertise, as well as their project management and collaboration skills. The ideal candidate will have a strong understanding of Kimberly-Clark's brand portfolio and consumer base, as well as a proven track record of driving organic search performance for consumer brands.
ASSUMPTION: The ideal candidate will have experience working with a wide range of SEO tools, web analytics platforms, CMS, e-commerce platforms, and project management tools. They will also be comfortable learning and adapting to new tools and technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate will be strongly aligned with Kimberly-Clark's values and work style, with a proven track record of driving results in a collaborative and cross-functional environment. They will also be highly adaptable and comfortable working in a dynamic and evolving digital landscape.
ASSUMPTION: The ideal candidate will be highly adaptable and comfortable working in a dynamic and evolving digital landscape. They will also have strong project management and collaboration skills, with the ability to balance short-term results with long-term strategic planning.
ASSUMPTION: This role offers a unique opportunity to work on iconic, ground-breaking brands and drive organic search performance for a global leader in the consumer products industry. The ideal candidate will have a strong background in SEO and content optimization, with a proven track record of driving organic search performance for consumer brands.
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute comprehensive SEO and content strategies, conduct audits and provide recommendations for improvement, and collaborate with cross-functional teams to drive organic search performance for consumer brands.
ASSUMPTION: These key questions will help the candidate demonstrate their SEO and content optimization expertise, as well as their project management and collaboration skills. The ideal candidate will have a strong understanding of Kimberly-Clark's brand portfolio and consumer base, as well as a proven track record of driving organic search performance for consumer brands.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.