📌 Core Information
🔹 Job Title: Brand Discovery Team Leader
🔹 Company: Kimberly-Clark
🔹 Location: Chicago, IL, USA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading a team to develop and execute innovative, data-driven organic search strategies
- Elevating brand visibility and performance across digital and e-commerce platforms
- Driving content excellence, technical SEO, and cross-functional collaboration
- Aligning organic and paid search efforts to enhance product discoverability
- Managing agency relationships and talent development
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO and digital marketing trends.
📋 Key Responsibilities
✅ Lead a team to develop and execute holistic organic search strategies for Kimberly-Clark brands
✅ Enhance product listings and brand presence on e-commerce platforms to improve retail media ROIs
✅ Demonstrate breakthrough thinking to ensure Kimberly-Clark brands show up competitively in evolving search areas
✅ Coach team members to assess and make proactive content topic and content recommendations
✅ Build and deploy standard work practices for keyword research and performance monitoring
✅ Lead cross-functional teams to drive synergies between organic and paid search
✅ Work with IT to establish, monitor, and optimize technical search benchmarks and performance measures
✅ Manage agency relationships for brand.com SEO, including SOW development, commercial negotiations, and performance management
✅ Manage team members' recruitment, talent development, coaching, and succession planning
✅ Build organizational talent through creation and delivery of learning materials
✅ Demonstrate expert proficiency with SEO tools and web analytics tools
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Digital Media, or a related field required; advanced degree preferred
Experience: 7+ years of experience in digital marketing, SEO, or eCommerce, with at least 2+ years in a leadership or team management role
Required Skills:
- Proven success in developing and executing organic search strategies across multiple platforms
- Demonstrated expert proficiency with SEO tools (e.g., SEMrush, Moz) and web analytics platforms (e.g., Google Analytics)
- Strong understanding of AI-driven search, social search, and emerging digital discovery platforms
- Experience leading cross-functional initiatives and collaborating with various teams
- Skilled in content strategy, keyword research, competitive analysis, and performance benchmarking
- Experience managing agency relationships and commercial negotiations
- Strong coaching and talent development skills
- Excellent communication, project management, and stakeholder engagement skills
Preferred Skills:
- Experience with specific SEO tools or platforms
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in SEO and digital marketing, with a strong understanding of emerging search trends and a demonstrated ability to lead and develop teams.
💰 Compensation & Benefits
Salary Range: $173,400 - $214,200 USD (Anticipated base pay range for a fully qualified hire in the US. Actual pay will depend on several factors, such as location, role, skills, performance, and experience.)
Benefits:
- Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions
- Flexible Savings and spending accounts
- Diverse income protection insurance options
- Additional programs and support for education, adoption, relocation, and childcare
Working Hours: Full-time, hybrid work arrangement (Flex That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.)
ASSUMPTION: Kimberly-Clark offers a competitive salary and comprehensive benefits package, including a target bonus and a 401(k) and Profit Sharing plan. The anticipated base pay range is provided for a fully qualified hire in the US.
📌 Applicant Insights
🔍 Company Context
Industry: Kimberly-Clark operates in the consumer goods and manufacturing sectors, focusing on personal care, health care, and hygiene products.
Company Size: Kimberly-Clark is a large, publicly traded company with over 10,000 employees worldwide.
Founded: Kimberly-Clark was founded in 1872 and is headquartered in Irving, Texas, USA.
Company Description:
- Kimberly-Clark is committed to creating Better Care for a Better World through its iconic brands, including Huggies, Kleenex, Kotex, and Depend.
- The company focuses on innovation, sustainability, and community involvement, providing a performance-driven culture that values its employees.
- Kimberly-Clark offers a range of benefits and opportunities for career growth and development.
Company Specialties:
- Personal care products
- Health care products
- Hygiene products
- Manufacturing and distribution
- Sustainability and innovation
Company Website: www.kimberly-clark.com
ASSUMPTION: Kimberly-Clark is a well-established company with a strong brand portfolio and a commitment to sustainability and community involvement. The company offers a range of benefits and opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and team management skills.
Reporting Structure: The Brand Discovery Team Leader reports directly to the Senior Manager, Brand Discovery.
Work Arrangement: This role offers a hybrid work arrangement, with a flexible balance between on-site and remote work.
Growth Opportunities:
- Potential career progression to Senior Manager or Director roles within the Brand Discovery or broader Marketing organization
- Opportunities to expand skills and expertise in SEO, digital marketing, and team leadership
- Chance to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, expand expertise, and take on increased responsibilities.
🌍 Location & Work Environment
Office Type: Kimberly-Clark's Chicago office is a modern, collaborative workspace with on-site amenities, including a fitness center and occupational health nurse.
Office Location(s): 351 Phelps Dr, Irving, TX 75038, USA (Headquarters); 311 Gloucester Rd, Wan Chai, Hong Kong, HK; 1400 Holcomb Bridge Rd, Roswell, GA 30076, USA; and other global locations
Geographic Context:
- Chicago, IL, USA: The city offers a diverse cultural scene, vibrant neighborhoods, and a strong job market.
- Irving, TX, USA (Headquarters): Irving is a suburban city near Dallas, offering a mix of urban and rural living with a strong job market and affordable housing options.
- Global locations: Kimberly-Clark has offices in various countries, providing opportunities for international assignments and collaboration.
Work Schedule: Full-time, hybrid work arrangement (Flex That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.)
ASSUMPTION: Kimberly-Clark's work environment is modern, collaborative, and employee-focused, with a range of on-site amenities and flexible work arrangements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and technical interviews with the hiring manager and team members
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- SEO and digital marketing expertise
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Communication and stakeholder engagement skills
- Cultural fit and alignment with Kimberly-Clark's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and technical interview questions by reviewing the job description and researching Kimberly-Clark's brand portfolio and industry trends
- Be ready to discuss your approach to SEO, digital marketing, and team leadership
- Showcase your ability to think strategically and drive results
- Demonstrate your passion for Kimberly-Clark's brands and commitment to creating Better Care for a Better World
ATS Keywords: SEO, digital marketing, eCommerce, organic search, brand discovery, team leadership, cross-functional collaboration, content strategy, keyword research, competitive analysis, performance benchmarking, agency management, talent development, stakeholder engagement, hybrid work arrangement, Kimberly-Clark
ASSUMPTION: Kimberly-Clark's application process is thorough and competitive, with a focus on finding the best fit for the role and the organization. Candidates should be prepared to demonstrate their skills and expertise throughout the interview process.
🛠️ Tools & Technologies
- SEO tools (e.g., SEMrush, Moz, BrightEdge, Ahrefs)
- Web analytics platforms (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Jira, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
- Kimberly-Clark's proprietary tools and platforms
ASSUMPTION: The Brand Discovery Team Leader will be expected to have proficiency in a range of SEO tools, web analytics platforms, and project management tools, as well as familiarity with Kimberly-Clark's proprietary tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Lead with Courage
- Deliver with Excellence
- Inspire for Growth
- Care Like a Family
Work Style:
- Collaborative and team-oriented
- Performance-driven and results-focused
- Innovative and adaptable
- Committed to sustainability and community involvement
Self-Assessment Questions:
- How do your personal values align with Kimberly-Clark's company values?
- Can you provide an example of a time when you demonstrated strong leadership and team management skills in a challenging situation?
- How do you approach continuous learning and professional development?
ASSUMPTION: Kimberly-Clark values a diverse and inclusive work environment, with a strong focus on collaboration, performance, and innovation. Candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a team with varying levels of SEO expertise and providing adequate training and development opportunities
- Keeping up with rapidly evolving search trends and algorithms
- Balancing the demands of multiple stakeholders and prioritizing competing priorities
- Working effectively in a hybrid work arrangement, requiring strong communication and collaboration skills
- Managing agency relationships and ensuring consistent performance and results
ASSUMPTION: The Brand Discovery Team Leader role presents unique challenges that require strong leadership, strategic thinking, and adaptability. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior SEO Manager or Digital Marketing Manager, with a focus on organic search strategies and team leadership
- Unlike other roles, this position requires a strong understanding of AI-driven search, social search, and emerging digital discovery platforms
- Career path comparison: This role offers significant growth potential, with opportunities to progress to Senior Manager or Director roles within the Brand Discovery or broader Marketing organization
ASSUMPTION: While this role shares similarities with other SEO and digital marketing positions, its unique focus on AI-driven search, social search, and emerging digital discovery platforms sets it apart. Candidates should be prepared to discuss their relevant experience and expertise in these areas.
📝 Sample Projects
- Developing and executing a comprehensive organic search strategy for a new product launch, resulting in a 30% increase in organic traffic and a 20% increase in conversions
- Improving product listings and brand presence on e-commerce platforms, leading to a 15% increase in retail media ROI through better conversions
- Conducting a competitive analysis and identifying content or CX opportunities, resulting in a 15% increase in organic traffic and a 10% increase in conversions
ASSUMPTION: These sample projects demonstrate the Brand Discovery Team Leader's ability to develop and execute strategic organic search strategies, enhance product discoverability, and improve conversion outcomes across various digital platforms.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Kimberly-Clark's organic search strategies and how this role will contribute to their evolution?
- How does Kimberly-Clark approach cross-functional collaboration, and how will this role work with other teams to drive synergies between organic and paid search?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Kimberly-Clark support the professional development and growth of its employees, particularly in the Brand Discovery team?
- What are the most significant challenges facing the Brand Discovery team, and how can this role help address them?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role, the organization, and the industry. These questions should also showcase their ability to think strategically and drive results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and technical interview questions by reviewing the job description and researching Kimberly-Clark's brand portfolio and industry trends
- Be ready to discuss your approach to SEO, digital marketing, and team leadership
- Showcase your ability to think strategically and drive results
- Demonstrate your passion for Kimberly-Clark's brands and commitment to creating Better Care for a Better World
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
