Brand Engagement and Retention Head

📌 Core Information

🔹 Job Title: Brand Engagement and Retention Head

🔹 Company: Globe Group

🔹 Location: 20F The Globe Tower, Philippines

🔹 Job Type: Full-Time

🔹 Category: Telecommunications

🔹 Date Posted: May 31, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and driving retention strategies for Globe Prepaid's growing customer base
• Leading insights generation and global trends spotting for increasing brand love and engagement
• Managing and improving subscriber quality through strategic programs
• Overseeing brand experience across online and on-ground platforms
• Formulating and managing device and SIMs strategy for Globe Prepaid

ASSUMPTION: This role requires a strategic thinker with a strong analytical background, excellent communication skills, and the ability to manage multiple priorities in a fast-paced environment.

📋 Key Responsibilities

✅ Driving overall retention strategy with Globe Prepaid's growing customer base, ensuring their engagement and subscriber quality

✅ Leading insights-generation and global trends spotting for increasing brand love and brand engagement via activations, events, and sponsorships

✅ In collaboration with other stakeholders, recommending and implementing programs to improve subscriber quality

✅ Leading and orchestrating all engagement and experience reviews (Dashboards, Brand Reviews)

✅ Driving overall brand experience in all online and on-ground platforms of Globe Prepaid

✅ Leading the device and SIMs strategy formulation of Globe Prepaid to sustain revenue growth and relevance

✅ Overseeing the management of Globe Prepaid's device and SIMs portfolio and regular review of product performance across the portfolio

✅ Brand champion for strategic migration projects (LTE/5G migration, LTE/5G device strategy)

✅ Developing training plan to further brand skills based on baseline performance

✅ Undertaking performance management activities to ensure delivery of goals and behavior aligned with Globe’s Leadership Competencies

✅ Building succession plan for team to ensure business continuity

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong stakeholder management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 5-10 years of experience in brand management, customer engagement, or a related role

Required Skills:

• Strategic thinking and planning
• Data analysis and interpretation
• Excellent communication skills, both verbal and written
• Stakeholder management
• Project management
• Performance management
• Training and development

Preferred Skills:

• Experience in the telecommunications industry
• Fluency in Filipino (Tagalog)

ASSUMPTION: Fluency in Filipino (Tagalog) may be beneficial for understanding the local market and customer base.

💰 Compensation & Benefits

Salary Range: PHP 1,500,000 - PHP 2,500,000 per year (Estimated based on industry standards for a role of this level in the Philippines)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Globe products and services
• Training and development opportunities

Working Hours: 40 hours per week, Monday to Friday, with the possibility of flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications. Globe is a leading full-service telecommunications company in the Philippines, offering mobile, fixed, broadband, data connectivity, internet, and managed services.

Company Size: 5,001-10,000 employees. As a large company, Globe offers extensive resources and opportunities for career growth.

Founded: Globe was founded in 1999 and has since grown to become one of the leading telecommunications companies in the Philippines.

Company Description:

• Globe is committed to creating a wonderful world for its people, business, and nation
• The company promotes equal opportunity and diversity, equity, and inclusion
• Globe is a signatory to the United Nations Global Compact, committing to implement universal sustainability principles

Company Specialties:

• Telecommunications
• Digital transformation
• Digital inclusion
• Fintech
• Startups
• Telemedicine
• Sustainability and ESG

Company Website: http://www.globe.com.ph

ASSUMPTION: Globe's commitment to sustainability and ESG initiatives may provide opportunities for candidates interested in these areas.

📊 Role Analysis

Career Level: Mid to Senior level. This role reports directly to the Head of Globe Prepaid and may have team members reporting to them.

Reporting Structure: This role reports directly to the Head of Globe Prepaid and may have team members reporting to them, including brand managers and analysts.

Work Arrangement: On-site, with the possibility of flexible working arrangements. The role may require occasional travel to attend events or meet with stakeholders.

Growth Opportunities:

• Potential career progression to a more senior role within Globe Prepaid or the broader Globe organization
• Opportunities to work on strategic projects that impact the entire business
• Access to training and development programs to enhance skills and knowledge

ASSUMPTION: The specific growth opportunities available may vary depending on the candidate's performance and the organization's needs.

🌍 Location & Work Environment

Office Type: Modern, high-rise office building with state-of-the-art facilities

Office Location(s): 20F The Globe Tower, 32nd St, Taguig City, Philippines

Geographic Context:

• The office is located in the heart of Bonifacio Global City, a bustling business and entertainment district
• The area offers numerous dining, shopping, and recreational options
• The office is easily accessible via public transportation and has ample parking space

Work Schedule: Standard office hours are from 8:00 AM to 5:00 PM, Monday to Friday, with a one-hour lunch break. The role may require occasional work on weekends or evenings to attend events or meet deadlines.

ASSUMPTION: The work schedule may vary depending on the candidate's specific role and responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Data analysis and interpretation
• Communication skills
• Stakeholder management
• Project management

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on those that demonstrate your ability to drive brand engagement and retention
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership, and adaptability
• Research Globe's company culture and values to ensure a good fit

ATS Keywords: Brand engagement, customer retention, strategic planning, data analysis, stakeholder management, project management, telecommunications, Globe Prepaid

ASSUMPTION: The interview process may vary depending on the specific needs of the hiring manager or the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Customer relationship management (CRM) tools (e.g., Salesforce, HubSpot)

ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Putting customers first
• Valuing people and teamwork
• Acting with integrity
• Caring like an owner
• Keeping things simple
• Moving fast and continuously improving

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on continuous improvement and innovation

Self-Assessment Questions:

• Do you have a proven track record of driving brand engagement and retention in a fast-paced environment?
• Are you comfortable working with diverse stakeholders and managing multiple priorities?
• Do you thrive in a collaborative and dynamic work environment?

ASSUMPTION: Cultural fit is crucial for success in this role, as it involves working closely with various teams and stakeholders.

⚠️ Potential Challenges

• Managing a large and growing customer base with diverse needs and preferences
• Keeping up with the latest trends and technologies in the telecommunications industry
• Balancing short-term priorities with long-term strategic goals
• Working in a fast-paced and dynamic environment with tight deadlines

ASSUMPTION: The specific challenges faced in this role may vary depending on the candidate's experience and the organization's needs.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Customer Experience Manager in other industries, but with a focus on the telecommunications sector
• Unlike other roles, this position requires a strong understanding of the telecommunications industry and its trends
• Career progression in this role may lead to senior management or leadership positions within Globe Prepaid or the broader Globe organization

ASSUMPTION: The specific comparisons made may vary depending on the candidate's experience and the organization's needs.

📝 Sample Projects

• Developing and implementing a customer retention campaign that increases customer lifetime value by 20%
• Conducting a comprehensive brand audit and developing a strategic plan to improve brand perception and engagement
• Managing a team to deliver a major brand event or activation that generates significant media coverage and customer engagement

ASSUMPTION: The specific projects undertaken in this role may vary depending on the candidate's experience and the organization's needs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other teams and stakeholders within Globe Prepaid and the broader Globe organization?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Globe support the professional development and growth of its employees in this role?
• What are the key performance indicators (KPIs) for success in this role?

ASSUMPTION: The specific questions asked may vary depending on the candidate's experience and the organization's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and achievements in driving brand engagement and retention
• Prepare for the interview by researching Globe's company culture and values, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.