Brand Engagement Specialist

📌 Core Information

🔹 Job Title: Brand Engagement Specialist

🔹 Company: Public Group

🔹 Location: Kifisia, Attica, Greece

🔹 Job Type: Hybrid

🔹 Category: Retail

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Leading content creation and strategy for social media platforms
• Collaborating cross-functionally to align content with marketing goals
• Managing social media calendar and supporting 360° campaigns
• Identifying and proposing influencer collaborations to boost brand visibility
• Monitoring market trends and competitors to inform creative direction

ASSUMPTION: This role requires a strong understanding of social media trends and platforms, as well as excellent communication and planning skills. It's ideal for a creative and organized individual who can thrive in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Create engaging content (videos, reels, carousels, stories) for TikTok, Instagram, Facebook, and YouTube

✅ Stay updated on trends, algorithms, and best practices across all platforms

✅ Own and manage the social media calendar, aligning posts with marketing goals and key priorities

✅ Work closely with marketing, vendors, and agencies to ensure brand-aligned content

✅ Support the planning and execution of 360° campaigns, promotions, and brand events

✅ Identify and propose collaborations with influencers and creators to boost brand visibility

✅ Monitor competitors and market trends to inform creative direction

✅ Suggest fresh content ideas to increase engagement and performance

✅ Contribute social-first ideas to the annual marketing plan

ASSUMPTION: This role involves a high degree of creativity and adaptability, as well as strong project management skills to ensure content is delivered on time and aligns with brand strategy.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: Prior professional experience in the Retail industry will be considered an advantage

Required Skills:

• Excellent use of Excel and PowerPoint
• Fluency in English, both in written and oral
• Good communication and interpersonal skills
• Planning and coordination skills
• Numeracy skills and commercial awareness

Preferred Skills:

• Master's degree
• Ability to translate insights into actions
• Flexibility and adaptability
• Team spirit and cross-functional collaboration skills

ASSUMPTION: While a Bachelor's degree is required, a Master's degree would be beneficial for this role. Strong communication and planning skills are essential for success in this position.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (AI-estimated, based on experience level and market rates for similar roles in Greece)

Benefits:

• Competitive compensation and benefits package
• Performance-based bonus scheme
• Comprehensive life and health insurance
• Flexible hybrid working model
• Psychological support via a professional helpline
• Career growth opportunities
• Valuable experience in a well-known and fast-growing organization
• Continuous learning and upskilling through tailored programs
• Employee wellness program
• Alternative transportation with company shuttle buses
• Exclusive access to employee app

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on market rates for similar roles in Greece. The benefits package is comprehensive and designed to support employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 1,001-5,000 employees

Founded: 2005

Company Description:

• Public Group strategically invests to create an ecosystem of innovative scaleups around its Omnichannel Retail business
• Provides exciting customer experiences and fosters entrepreneurship in Greece
• Advocates for strategic synergies, bold entrepreneurship, and the power of human will

Company Specialties:

• Omnichannel Retail
• Investment in innovative scaleups
• Talent development and entrepreneurship promotion

Company Website: www.public.gr

ASSUMPTION: Public Group is a well-established company in the retail industry, with a focus on innovation and entrepreneurship. It offers a dynamic work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: Entry to mid-level

Reporting Structure: Directly reports to the PR & Brand Engagement Director

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Potential career progression within the marketing department
• Opportunities to work on diverse projects and campaigns
• Chance to gain experience in a fast-growing, innovative company

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work

Office Location(s): Kifisia, Attica, Greece

Geographic Context:

• Kifisia is a suburban area of Athens, Greece
• Offers a mix of urban and suburban living, with easy access to the city center
• Known for its vibrant nightlife, shopping, and dining options

Work Schedule: Full-time, with flexible hybrid work arrangement

ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Creativity and content creation skills
• Social media platform knowledge and strategy
• Communication and interpersonal skills
• Planning and organizational skills
• Adaptability and flexibility

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Showcase your understanding of social media trends and platforms
• Demonstrate your ability to create engaging content and align it with brand strategy
• Prepare examples of your previous work or campaigns you've managed

ATS Keywords: Social media management, content creation, brand engagement, marketing strategy, campaign planning, influencer collaboration, trend analysis

ASSUMPTION: The application process is designed to assess the candidate's creativity, communication skills, and strategic thinking in the context of social media management and brand engagement.

🛠️ Tools & Technologies

• Social media platforms: TikTok, Instagram, Facebook, YouTube
• Project management tools: Asana, Trello, or similar
• Design tools: Canva, Adobe Creative Suite, or similar
• Analytics tools: Google Analytics, Sprout Social, or similar

ASSUMPTION: The tools and technologies required for this role are standard for social media management and content creation. Proficiency in these tools is essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Customer centricity
• Innovation and entrepreneurship
• Strategic synergies and bold action
• Power of human will

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Focused on continuous learning and growth

Self-Assessment Questions:

• How do you align with Public Group's values, particularly customer centricity and innovation?
• How comfortable are you working in a dynamic, fast-paced environment with frequent changes and tight deadlines?
• How do you approach collaboration and cross-functional teamwork, and how do you ensure your work aligns with broader marketing goals?

ASSUMPTION: Public Group values a strong work ethic, creativity, and adaptability in its employees. Candidates should be able to demonstrate their fit with these values and work style preferences.

⚠️ Potential Challenges

• Managing multiple social media platforms and content types simultaneously
• Keeping up with rapidly changing social media trends and algorithms
• Balancing brand consistency with creativity and innovation
• Collaborating effectively with cross-functional teams and external vendors

ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to work effectively in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Creator position in a retail or marketing agency setting
• However, it offers the unique opportunity to work in a dynamic, fast-growing retail environment with a focus on innovation and entrepreneurship
• Career progression may be faster in a larger organization, but this role offers the chance to make a significant impact in a well-known, growing company

ASSUMPTION: While this role shares similarities with other social media management positions, it offers unique opportunities and challenges specific to the retail industry and Public Group's focus on innovation and growth.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product line
• Creating engaging content for a brand event or promotion
• Analyzing social media performance and providing data-driven recommendations to improve engagement and reach

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative content development to data analysis and strategic planning.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does this role contribute to the overall marketing strategy and company goals?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What opportunities are there for professional development and growth within this role and the organization?
• How does Public Group support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates understand the role's context within the organization, the expectations for success, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your previous work or campaigns you've managed
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.