Brand Engagement Specialist (Hybrid)

📌 Core Information

🔹 Job Title: Brand Engagement Specialist (Hybrid)

🔹 Company: Launch That

🔹 Location: Orlando, Florida, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Senior Level (5+ years)

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing organic social media strategies
• Building and managing relationships with communities, influencers, and partners
• Driving brand advocacy and increasing off-site visibility
• Collaborating cross-functionally with various teams to align messaging and campaigns

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on community engagement and brand advocacy.

📋 Key Responsibilities

✅ Own and execute organic social media strategy, scheduling, posting, and performance tracking across multiple platforms

✅ Monitor platform trends and adapt creative content to improve engagement

✅ Collaborate with creative and strategic team members to ensure content supports business goals

✅ Promote key initiatives and assets across social and web platforms

✅ Get the brand mentioned in high-authority, relevant places through expert roundups, guest posts, and thought-leader content

✅ Repurpose and distribute content across third-party platforms like Medium, Substack, and LinkedIn Articles

✅ Track brand mention volume and sentiment to monitor growth in authority

✅ Increase visibility across web properties even when traditional backlinks aren't possible

✅ Build and manage relationships with survivors, legal and medical experts, and aligned social influencers

✅ Develop and manage a scalable brand ambassador program

✅ Support and coach partners to engage authentically in forums, social comments, and conversations

✅ Actively work with brand ambassadors and social influencers to identify and nurture conversations online

✅ Serve as the connective tissue between external voices and internal brand goals

✅ Participate directly in relevant communities and discussions on platforms like Reddit, Quora, and niche health forums

✅ Establish a brand presence that feels helpful, trusted, and human

✅ Partner with internal experts or external advocates to contribute meaningfully to patient conversations and threads

✅ Work cross-functionally with the SEO, PR, Paid, and Email teams to align messaging and campaign strategies

✅ Track and report on KPIs related to brand engagement, social growth, community interaction, and off-site visibility

ASSUMPTION: This role requires strong communication skills, strategic thinking, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of experience in digital marketing, social media management, community engagement, or brand development

Required Skills:

• Excellent writer and communicator with a pulse on what drives engagement in patient-focused or advocacy spaces
• Strategic thinker with the ability to execute and deliver results
• Relationship-builder who enjoys helping others succeed and evangelize a mission
• Comfortable working cross-functionally and managing external relationships
• Deep understanding of how online communities, social media, and digital relationships shape brand trust
• Excellent communication and interpersonal skills
• Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment
• Expertise/skills with both learning and sharing
• Professional and adept, with the ability to embrace technology and automation
• Ability to problem-solve, prioritize, and analyze tasks
• Culture champion with strong work ethic and pursuit of continuous self-improvement

Preferred Skills:

• Experience in healthcare, nonprofit, patient advocacy, or cause-driven marketing
• Familiarity with platforms like Mixpanel, Salesforce, Adobe Suite, Adobe Premier, or Final Cut Pro
• Understanding of SEO/PR/Influencer strategy
• Previous work building or managing influencer or brand ambassador programs

ASSUMPTION: Candidates with experience in healthcare, nonprofit, or patient advocacy sectors may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (based on industry standards for mid-senior level marketing roles in Orlando, FL)

Benefits:

• 100% employer-paid medical coverage for employee only
• 100% employer-paid short- and long-term disability insurance
• Competitive compensation
• Paid time off
• 20 days of paid parental leave after 90 days
• 401(k) retirement plan
• Paid volunteer opportunities
• Company-wide holiday break from December 24th to January 1st each year

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 office days per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Marketing

Company Size: Mid-sized (approximately 100 employees)

Founded: 2007

Company Description:

• Launch That is a digital marketing startup founded in 2007, with a focus on building valuable digital brands by connecting people to extraordinary resources
• The company offers a hybrid work model, with a state-of-the-art office designed to foster creativity and collaboration
• Launch That values relationships, collaboration, and shared ambition, with a culture built on celebrating successes and giving back to the community

Company Specialties:

• Digital Marketing
• Social Media Management
• Community Engagement
• Brand Development
• Content Creation
• Strategic Planning

Company Website: http://www.launchthat.com/careers

ASSUMPTION: Launch That is a dynamic, growing company with a strong focus on employee development and work-life balance.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: This role reports directly to the Director of Marketing

Work Arrangement: Hybrid (3 office days per week)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on diverse projects and campaigns
• Chance to make a significant impact on the company's brand and growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and leadership as the company continues to expand.

🌍 Location & Work Environment

Office Type: State-of-the-art office designed to fuel creativity and collaboration

Office Location(s): Downtown Orlando, FL

Geographic Context:

• Orlando is a vibrant city with a growing tech industry and a cost of living lower than many other major metropolitan areas
• The downtown area offers a variety of dining, entertainment, and cultural options
• The city is home to several major corporations and has a strong job market

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 office days per week)

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, with the option to work from home on Mondays and Fridays.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• In-depth interview with the Director of Marketing and a team member
• Final interview with the CEO
• Background check and offer

Key Assessment Areas:

• Communication skills and ability to adapt voice and tone across platforms
• Strategic thinking and problem-solving abilities
• Relationship-building and collaboration skills
• Understanding of online communities, social media, and digital relationships
• Cultural fit and alignment with Launch That's core values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Showcase your understanding of the company, its mission, and the specific needs of this role
• Provide examples of your ability to drive engagement and build relationships in previous roles
• Prepare questions to ask during the interview to demonstrate your interest and understanding of the role

ATS Keywords: Digital Marketing, Social Media Management, Community Engagement, Brand Development, Content Creation, Strategic Planning, Hybrid Work, Orlando, Downtown, Collaboration, Growth Opportunities

ASSUMPTION: The interview process at Launch That is designed to assess both technical skills and cultural fit, with a focus on finding the right candidate for the role and the company.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Honesty
• Trust
• Good work ethic
• Pursuit of continuous self-improvement
• Relationships
• Collaboration
• Shared ambition

Work Style:

• Dynamic and fast-paced
• Focused on growth and innovation
• Collaborative and team-oriented
• Autonomous and self-driven
• Committed to work-life balance

Self-Assessment Questions:

• Do you exemplify Launch That's core values, such as honesty, trust, and a good work ethic?
• Are you a patient and strategic thinker with the ability to prioritize and focus?
• Do you have experience working in a hybrid or remote work environment?
• Are you comfortable working cross-functionally and managing external relationships?
• Do you have a passion for connecting with patients and caregivers where they are, and driving meaningful conversations?

ASSUMPTION: Launch That values candidates who are a strong cultural fit, with a focus on honesty, trust, and a good work ethic.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously in a fast-paced environment
• Adapting to a hybrid work arrangement and balancing collaboration with flexibility
• Building and maintaining relationships with communities, influencers, and partners
• Driving brand advocacy and increasing off-site visibility in a competitive digital landscape
• Working with a diverse range of team members and stakeholders to align messaging and campaign strategies

ASSUMPTION: These challenges require strong communication skills, strategic thinking, and the ability to manage multiple projects simultaneously.

📈 Similar Roles Comparison

• This role differs from other social media or community management positions in its focus on driving brand advocacy and increasing off-site visibility
• Launch That's hybrid work arrangement offers a balance between collaboration and flexibility, which may be appealing to candidates seeking a mix of in-office and remote work
• This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and leadership as the company continues to expand

ASSUMPTION: This role is unique in its focus on brand advocacy and off-site visibility, with a hybrid work arrangement that offers a good balance between collaboration and flexibility.

📝 Sample Projects

• Developing and executing a social media campaign to raise awareness about a new product launch
• Building and managing a brand ambassador program to drive advocacy and engagement
• Collaborating with internal experts or external advocates to contribute meaningfully to patient conversations and threads
• Repurposing and distributing content across third-party platforms to increase brand visibility and reach

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Brand Engagement Specialist may be involved in.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and company goals?
• What are the biggest challenges facing the brand engagement team currently, and how can this role help address them?
• What opportunities are there for growth and development within this role and the company?
• How does Launch That support work-life balance for its employees?
• What are the company's plans for expansion and growth in the next 1-3 years?

ASSUMPTION: These questions demonstrate your interest in the role and the company, and provide insight into the expectations and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare questions to ask during the interview to demonstrate your interest and understanding of the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
• If selected for an interview, research the company and role thoroughly to show your preparation and enthusiasm

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.