📌 Core Information
🔹 Job Title: Brand Events Manager (CC Parque Principado) - Temporal
🔹 Company: Cushman & Wakefield
🔹 Location: Oviedo, Asturias, Spain
🔹 Job Type: Full-time, Temporary
🔹 Category: Real Estate
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and executing the business plan for the shopping center, focusing on generating extraordinary income through the commercialization of common spaces.
- Managing budgets, analyzing income, and coordinating brand events.
- Collaborating with the commercial department to analyze the mix of commercial activities, knowledge of the evolution of the sector, and adaptation to the needs and demands of the final consumer.
- Proactive search for new operators for the center.
- Responsibility for claims of unpaid amounts until the transfer of the file to the Department of Patrimonial Management or Legal Department.
ASSUMPTION: This role requires a high level of commercial acumen, strategic thinking, and strong leadership skills to drive income growth and connect brands with people.
📋 Key Responsibilities
✅ Define and execute the business plan for the shopping center, focusing on generating extraordinary income through the commercialization of common spaces.
✅ Manage budgets, analyze income, and coordinate brand events.
✅ Collaborate with the commercial department to analyze the mix of commercial activities, knowledge of the evolution of the sector, and adaptation to the needs and demands of the final consumer.
✅ Proactively search for new operators for the center.
✅ Be responsible for claims of unpaid amounts until the transfer of the file to the Department of Patrimonial Management or Legal Department.
ASSUMPTION: The role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration, Advertising, Tourism, Commercial Management, or Public Relations.
Experience: At least 4 years of experience in generating extraordinary income in sectors such as amusement parks, tourism, shopping centers, or marketing agencies.
Required Skills:
- Proven track record in commercial strategy and business development.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills.
- Fluency in Spanish and English (written and spoken).
- Proficient in Microsoft Office Suite (PowerPoint, Excel, Word).
- Strong analytical and problem-solving skills.
Preferred Skills:
- Master's degree in Business Administration, Marketing, or a related field.
- Experience in the real estate sector or shopping center management.
- Knowledge of the local market and consumer trends.
ASSUMPTION: Candidates with experience in event management, brand activation, or retail will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts at the shopping center
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range is an estimate and may vary based on the candidate's experience and negotiation skills. Benefits may also vary based on the company's policies and the candidate's employment contract.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically shopping center management and commercial real estate services.
Company Size: Cushman & Wakefield is a global company with over 10,000 employees worldwide. This role is part of their shopping center management division.
Founded: Cushman & Wakefield was founded in 1917 and has since grown to become one of the largest commercial real estate services firms in the world.
Company Description:
- Cushman & Wakefield is a global leader in commercial real estate services, providing a full range of services to clients, including leasing, property management, valuation and advisory, capital markets, and facilities management.
- The company operates in over 60 countries and has a strong presence in Europe, the Americas, and Asia Pacific.
- Cushman & Wakefield is committed to driving sustainable business growth and creating value for its clients, employees, and communities.
Company Specialties:
- Agency leasing
- Global occupier services
- Asset services
- Investment management
- Capital markets
- Project & development services
- Facility services
- Tenant representation and valuation & advisory
Company Website: http://www.cushmanwakefield.com
ASSUMPTION: Cushman & Wakefield's global presence and expertise in the real estate industry make it an attractive employer for professionals looking to grow their careers in the field.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and qualifications.
Reporting Structure: The Brand Events Manager will report directly to the Shopping Center Manager or a similar role within the company's shopping center management division.
Work Arrangement: This role is on-site, with the primary location being the CC Parque Principado shopping center in Oviedo, Asturias, Spain.
Growth Opportunities:
- Progression to a senior role within the shopping center management division.
- Expansion into other areas of the company's real estate services, such as property management, leasing, or investment management.
- International opportunities, given Cushman & Wakefield's global presence.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and gain experience in various aspects of the real estate industry.
🌍 Location & Work Environment
Office Type: The primary office is located within the CC Parque Principado shopping center in Oviedo, Asturias, Spain.
Office Location(s): Oviedo, Asturias, Spain
Geographic Context:
- Oviedo is the capital city of Asturias, a region in northern Spain known for its natural beauty, culture, and cuisine.
- The city offers a high quality of life, with a mild climate, rich history, and vibrant cultural scene.
- Oviedo is well-connected by road, rail, and air, with easy access to major cities in Spain and Europe.
Work Schedule: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed to support shopping center events and activities.
ASSUMPTION: The location and work environment offer a unique opportunity to work in a dynamic and fast-paced setting, with the potential for significant impact on the success of the shopping center.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership or other stakeholders
Key Assessment Areas:
- Commercial acumen and strategic thinking
- Leadership and team management skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in commercial strategy, business development, and event management.
- Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications section.
- Prepare examples of your past achievements in generating extraordinary income and driving commercial success.
- Research Cushman & Wakefield and the CC Parque Principado shopping center to demonstrate your understanding of the company and the role.
ATS Keywords: Brand Events Manager, Commercial Strategy, Business Development, Event Management, Shopping Center Management, Retail, Tourism, Marketing, Leadership, Team Management, Communication, Problem-Solving, Analytical Skills
ASSUMPTION: The application process may vary based on the specific hiring manager or department, but the key assessment areas and application tips provided should be relevant for most candidates.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Event management software (e.g., Eventbrite, Cvent)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Client-focused
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Results-driven
- Dynamic and fast-paced
- Team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with a strong focus on results?
- Are you able to work collaboratively with a diverse team, balancing multiple projects and deadlines?
- Do you have a proven track record of driving commercial success and generating extraordinary income?
ASSUMPTION: Candidates who align with Cushman & Wakefield's company values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Dealing with unpaid claims and resolving disputes with tenants or vendors
- Adapting to changes in the market and consumer trends
- Balancing the needs and demands of multiple stakeholders, including tenants, vendors, and the shopping center's management team
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Event Manager position, with a focus on driving commercial success and generating extraordinary income in a shopping center environment.
- Unlike other roles in the real estate industry, this position requires a strong commercial acumen and strategic thinking, as well as experience in event management and brand activation.
- Career progression in this role may lead to senior positions within the shopping center management division or other areas of the company's real estate services.
ASSUMPTION: This role offers unique opportunities for candidates with experience in commercial strategy, business development, and event management to drive commercial success in a shopping center environment.
📝 Sample Projects
- Developing and executing a successful brand activation campaign for a major retailer in the shopping center
- Negotiating contracts with new vendors and tenants to drive commercial growth and increase foot traffic
- Managing a team of event coordinators to execute multiple events simultaneously, ensuring brand consistency and maximizing revenue
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of autonomy required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall strategy for the shopping center and the company's real estate services division?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, as well as their commitment to driving commercial success and contributing to the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your skills and experience in commercial strategy, business development, and event management.
- Prepare examples of your past achievements in generating extraordinary income and driving commercial success.
- Research Cushman & Wakefield and the CC Parque Principado shopping center to demonstrate your understanding of the company and the role.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
