📌 Core Information
🔹 Job Title: Brand Executive
🔹 Company: Henkel
🔹 Location: Shanghai, CN
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-06-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Growing Vidal Sassoon revenues through successful product innovations and brand campaigns
- Outperforming competition with disruptive new products
- Collaborating with various internal and external partners
- Managing marketing budgets and improving ROI
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a cross-functional team environment.
📋 Key Responsibilities
✅ New Product Development: Market intelligence, portfolio review, innovation roadmap, project execution, launch tracking, and optimization
✅ Brand Communication & Campaign Development: Developing brand communication guidelines, assets, campaign big ideas, and corresponding assets
✅ Budget Management: Setting up and maintaining marketing budgets, processing marketing spending, and improving ROI
ASSUMPTION: The Brand Executive will be expected to manage multiple projects simultaneously and prioritize tasks effectively.
🎯 Required Qualifications
Education: Master’s Degree or MBA preferred, or Bachelor’s Degree with relevant marketing experience
Experience: Minimum 2 years of marketing experience, ideally with NPD experience
Required Skills:
- Market intelligence and consumer insights
- New product development and launch management
- Brand communication and campaign development
- Budget management and financial acumen
- Cross-functional team collaboration
- Fluent in English
Preferred Skills:
- Experience with Beauty Industry or FMCG
- Regional or international experience
- Self-motivated, resilient, logical, and team player
ASSUMPTION: Candidates with relevant industry experience and a proven track record in new product development and brand management will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be CNY 350,000 - 500,000 per year, based on industry standards for a mid-level marketing role in Shanghai with 2-5 years of experience.
Benefits:
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid work arrangements.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands. They are a publicly traded company with a strong global presence.
Company Size: Henkel has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Henkel was founded in 1876 and has a long-standing history of innovation and success.
Company Description:
- Henkel operates in two business areas: Adhesive Technologies and Consumer Brands
- The company holds leading positions with strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite
- Henkel is committed to sustainability and responsible business practices
Company Specialties:
- Adhesive Technologies
- Consumer Brands
- Innovation and R&D
Company Website: henkel.com
ASSUMPTION: Henkel's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: The Brand Executive will report directly to the Marketing Manager and collaborate with various internal and external partners
Work Arrangement: Hybrid work arrangement with a combination of on-site and remote work
Growth Opportunities:
- Progression to senior marketing roles within Henkel
- Expansion into different business areas or regions
- Development of leadership and management skills
ASSUMPTION: The Brand Executive role offers a clear path for career progression within Henkel's marketing organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): HCI Shanghai-Zhangjiang, Shanghai, CN
Geographic Context:
- Shanghai is a major commercial hub and the most populous city in China
- The city offers a vibrant cultural scene, diverse dining options, and numerous entertainment venues
- Shanghai has a humid subtropical monsoon climate with mild winters and hot, humid summers
Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid work arrangements
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
Key Assessment Areas:
- Marketing and new product development skills
- Cross-functional team collaboration
- Problem-solving and analytical skills
- Cultural fit and alignment with Henkel's values
Application Tips:
- Highlight relevant marketing and new product development experience in your resume
- Tailor your cover letter to emphasize your fit with Henkel's company culture and the specific requirements of the Brand Executive role
- Prepare examples of successful brand campaigns or product launches you've worked on
ATS Keywords: Marketing, New Product Development, Brand Management, Campaign Development, Budget Management, Cross-functional Teamwork, Consumer Insights, Market Intelligence, Fluent in English
ASSUMPTION: Henkel's application process is designed to assess candidates' skills, experience, and cultural fit for the Brand Executive role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
ASSUMPTION: The Brand Executive will be expected to use various project management and marketing tools to effectively manage their workload and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Pioneering spirit
- Responsibility
- Reliability
- Passion to win
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a dynamic, cross-functional team environment?
- Are you passionate about driving innovation and growth?
- Do you possess strong project management and organizational skills?
- Are you comfortable working in a hybrid or remote work arrangement?
ASSUMPTION: Henkel values candidates who are passionate about driving innovation, results-driven, and adaptable to change.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating with various internal and external partners, requiring strong communication and interpersonal skills
- Adapting to a hybrid or remote work arrangement, which may require self-motivation and discipline
ASSUMPTION: The Brand Executive role may present challenges in managing multiple projects and working effectively in a hybrid or remote work environment.
📈 Similar Roles Comparison
- Brand Manager: Focuses on brand strategy and positioning, while the Brand Executive is more focused on product innovation and campaign development
- Product Manager: Responsible for the entire product lifecycle, whereas the Brand Executive focuses on new product development and launch
- Marketing Manager: Oversees the marketing department and may have broader responsibilities, while the Brand Executive is focused on specific brand and product initiatives
ASSUMPTION: The Brand Executive role is distinct from other marketing roles, with a specific focus on new product development and brand campaign management.
📝 Sample Projects
- Developing and launching a new product line for Vidal Sassoon, including market research, product development, and launch campaign
- Creating and executing a brand rejuvenation campaign for an existing Vidal Sassoon product, including market analysis, consumer insights, and creative strategy
- Managing the marketing budget for Vidal Sassoon, optimizing spend across various channels and initiatives to improve ROI
ASSUMPTION: The Brand Executive will be expected to manage projects of varying scope and complexity, requiring strong project management and leadership skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Henkel support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Henkel measure success for this role, and what are the key performance indicators (KPIs)?
- What is the company culture like, and how does this role contribute to Henkel's overall mission and vision?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company and the Brand Executive position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and new product development experience
- Write a cover letter emphasizing your fit with Henkel's company culture and the specific requirements of the Brand Executive role
- Prepare examples of successful brand campaigns or product launches you've worked on
- Follow up with Henkel's HR department one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
