📌 Core Information
🔹 Job Title: Brand Executive
🔹 Company: Wipro Enterprises Private Limited
🔹 Location: Blr Wipro House, Bangalore, Karnataka, India
🔹 Job Type: On-site
🔹 Category: Brand Management
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Handling marketing operations for various brands
- Assisting in brand management activities
- Conducting competitor analysis
- Coordinating with cross-functional teams for new product development
- Managing marketing collateral and promotional materials
ASSUMPTION: This role requires a high level of coordination and organization, as well as strong communication skills to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Handle marketing operations including brand management, competitor analysis, new product development, vendor liaison, MIS reporting, and campaign execution
✅ Coordinate with cross-functional teams for new product development and brand launches
✅ Manage marketing collateral and promotional materials
✅ Track brand spends and provide monthly reports
✅ Maintain a product catalog and resolve business issues as required
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring both analytical and creative thinking.
🎯 Required Qualifications
Education: MBA in Marketing
Experience: 0-2 years of experience in marketing or a related field
Required Skills:
- Excellent communication skills
- Strong proficiency in MS Excel
- Ability to work with large amounts of data
- Experience in working with advertising agencies
Preferred Skills:
- Experience in brand management
- Knowledge of the FMCG industry
ASSUMPTION: While an MBA in Marketing is preferred, candidates with relevant experience and strong skills may also be considered.
💰 Compensation & Benefits
Salary Range: INR 3-5 lakhs per annum (Estimated based on industry standards for entry-level marketing roles in Bangalore)
Benefits:
- Medical insurance
- Retirement benefits
- Employee discounts on Wipro products
Working Hours: Full-time, Monday to Friday (9:00 AM to 6:00 PM, with a 1-hour lunch break)
ASSUMPTION: The salary range is an estimate and may vary based on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (FMCG)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1945 (as Wipro; Wipro Enterprises was established in 2013)
Company Description:
- Wipro Enterprises is a part of the Wipro Group, a global information technology, consulting, and business process services company
- It consists of Wipro Consumer Care & Lighting and Wipro Infrastructure Engineering (WIN)
- The company operates in various sectors, including personal care, home care, lighting, switches, seating, and food
Company Specialties:
- FMCG products
- Lighting and switches
- Engineering solutions
Company Website: http://www.wiproenterprises.com
ASSUMPTION: Wipro Enterprises is a large, established company with a diverse range of products and services, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: The Brand Executive will report directly to the Marketing Manager
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion into other business units or functions
- International assignments, as the company has a global presence
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as exposure to various brands and business units.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Blr Wipro House, Bangalore, Karnataka, India
Geographic Context:
- Bangalore is the capital city of the Indian state of Karnataka
- It is known for its pleasant climate, vibrant culture, and growing job market
- The office is located in the eastern part of the city, with easy access to public transportation and amenities
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break
ASSUMPTION: The work environment is likely to be fast-paced and dynamic, with a strong focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Telephonic or video interview with the HR department
- Face-to-face interview with the hiring manager
- Final round interview with senior management
Key Assessment Areas:
- Communication skills
- Problem-solving abilities
- Cultural fit
- Technical skills (MS Excel, data analysis)
Application Tips:
- Highlight relevant experience and skills in your resume
- Prepare examples of your brand management and marketing efforts
- Research the company and its products to demonstrate your interest and understanding
ATS Keywords: Brand Management, Marketing Operations, Competitor Analysis, New Product Development, Vendor Liaison, MIS Reporting, Campaign Execution, Marketing Collateral, Promotional Materials, Logistics Management, MS Excel
ASSUMPTION: The application process is likely to be competitive, with a focus on assessing the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The role may require the use of additional tools and technologies, depending on the specific needs of the brands and projects assigned.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Excellence
- Respect for the individual
- Agility
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you possess strong communication and problem-solving skills?
ASSUMPTION: Wipro Enterprises values a diverse and inclusive workforce, with a strong emphasis on collaboration, integrity, and customer-centricity.
⚠️ Potential Challenges
- Handling multiple brands and projects simultaneously
- Working with tight deadlines and competing priorities
- Adapting to changes in the market and business environment
- Managing relationships with vendors and external partners
ASSUMPTION: This role may present challenges in terms of workload, adaptability, and stakeholder management, but also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to other brand executive roles, this position offers exposure to a diverse range of brands and business units within a large enterprise
- In the FMCG industry, brand executives typically focus on a specific brand or product category, whereas this role offers broader exposure
- Career progression in this role may involve moving into senior marketing roles or expanding into other business units or functions
ASSUMPTION: This role offers unique opportunities for career growth and development within a large, established company.
📝 Sample Projects
- Conducting a competitive analysis for a new product launch
- Developing and executing a marketing campaign for an existing brand
- Coordinating with cross-functional teams to launch a new brand or SKU
ASSUMPTION: The specific projects assigned may vary depending on the brands and business units the candidate is working with.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for career growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and continuous improvement?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the work environment and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter expressing your interest in the position and the company
- Prepare examples of your brand management and marketing efforts for the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
