Content & Brand Marketing Manager

📌 Core Information

🔹 Job Title: Content & Brand Marketing Manager

🔹 Company: Utila

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive content strategy
• Creating high-quality, compelling content across various formats
• Leading brand initiatives to enhance Utila's visibility and credibility
• Collaborating with cross-functional teams to ensure content and brand alignment
• Operating with a high degree of autonomy and managing multiple projects simultaneously

ASSUMPTION: This role requires a strong blend of creative and strategic thinking, with a focus on driving brand awareness and engagement through compelling content.

📋 Key Responsibilities

✅ Develop and execute a comprehensive content strategy aligned with Utila’s business objectives and marketing goals

✅ Create high-quality, compelling content across various formats (blog articles, case studies, web copy, social media posts, email campaigns, newsletters, sales enablement collaterals, etc.)

✅ Own the end-to-end content lifecycle, from strategy and ideation to distribution, performance analysis, and roadmap

✅ Consistently deliver high-quality content under tight deadlines and manage a high volume of output

✅ Translate complex technical concepts related to MPC wallets, stablecoins, payments, and institutional digital assets into clear and concise messaging for diverse audiences

✅ Optimize all content for discoverability (SEO & AISO) to maximize organic visibility and web traffic

✅ Create and manage engaging content for Utila’s social media, grow our presence, maintain consistent posting schedules, and interact with the community

✅ Monitor and analyze content performance by tracking key metrics, identifying areas for improvement, and making data-driven adjustments

✅ Lead brand initiatives that differentiate Utila and execute top-of-the-funnel brand awareness campaigns to increase visibility and credibility in the market

✅ Drive thought leadership initiatives (e.g., hosting podcasts & webinars, publishing guest articles, industry reports & white papers etc.) to build reputation

✅ Maintain a consistent brand voice across all platforms and monitor brand perception through feedback, social listening, and competitive analysis

✅ Effectively collaborate with cross-functional teams (design, sales, product) to ensure content and brand alignment and campaign success

ASSUMPTION: This role requires a strong understanding of content marketing fundamentals, SEO best practices, and brand development strategies to drive engagement and awareness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field

Experience: 5+ years of work experience in content marketing, content writing, or a related role

Required Skills:

• Excellent writing, editing, and storytelling skills with a strong portfolio showcasing diverse content formats in B2B SaaS, especially in crypto, fintech, cybersecurity, or related domains
• Proven experience in brand development, including brand messaging, voice development, and TOFU brand awareness campaigns
• Experience managing company social accounts and running B2B LinkedIn content calendars that build brand presence
• Deep understanding of SEO best practices, keyword strategy, on-page optimization, and SEO tools
• Strong content marketing fundamentals – content distribution, audience building, and analytics
• Ability to simplify complex technical topics into clear, accessible, and engaging content
• Ability to produce high-quality content at a fast pace while maintaining consistency
• High ownership, organized, fast execution, and startup scrappiness
• Great attention to detail, grammar, voice, and tone

Preferred Skills:

• Experience in crypto, fintech, or developer tools
• Experience building a brand’s presence from the ground up, particularly in B2B environments
• Familiarity with CMS (WordPress), SEO tools (Ahrefs / SEMrush), and analytics (GA4)
• Experience with brand campaigns and thought leadership initiatives (hosting podcasts & webinars, publishing guest articles & industry reports etc.)
• Experience working in an agile remote environment with fast-moving teams

ASSUMPTION: Candidates should have a strong background in content marketing and brand development, with a focus on B2B SaaS and a deep understanding of SEO best practices.

💰 Compensation & Benefits

Salary Range: €65,000 - €85,000 per year (Based on industry standards for a Content & Brand Marketing Manager with 5-10 years of experience in Germany)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Flexible work hours and remote work options
• Professional development opportunities
• Competitive vacation policy

Working Hours: Full-time (40 hours per week) with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range is based on industry standards for a Content & Brand Marketing Manager with 5-10 years of experience in Germany. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on blockchain, crypto, and digital assets

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2021 (Relatively new, growing company)

Company Description:

• Utila is the secure, all-in-one digital asset operations platform for institutions
• Empowers organizations to securely manage and build on digital assets
• Offers a secure, chain-agnostic, enterprise-grade MPC wallet platform
• Provides robust APIs for developers to build custom solutions on top of its multi-chain wallet and gas management infrastructure
• Meets the complex needs of financial institutions and payment providers engaging in digital asset operations

Company Specialties:

• Blockchain
• Crypto
• Web3
• Cryptocurrency
• Digital Assets
• Crypto Assets
• Tokenization
• NFT
• Wallet
• Crypto Wallet
• Cybersecurity
• Cryptography
• Asset Management
• Crypto Operations
• Digital Asset Management
• Crypto Custody
• MPC Wallet
• Institutional Wallet
• Enterprise Wallet
• Business Wallet
• B2B
• Trading Operations
• Treasury Management
• Wallet-as-a-Service

Company Website: utila.io

ASSUMPTION: Utila is a growing company in the blockchain and crypto industry, focusing on providing secure and efficient digital asset management solutions for institutions.

📊 Role Analysis

Career Level: Senior Individual Contributor with significant growth potential

Reporting Structure: Reports directly to the Director of Marketing

Work Arrangement: Remote OK, with flexible hours and a focus on results and output

Growth Opportunities:

• As Utila grows, there may be opportunities for the Content & Brand Marketing Manager to take on additional responsibilities or lead a team
• The role offers the chance to work closely with cross-functional teams and collaborate on various projects
• Utila's focus on innovation and cutting-edge technology provides opportunities for professional development and learning

ASSUMPTION: This role offers significant growth potential and the opportunity to make a substantial impact on Utila's brand and content strategy.

🌍 Location & Work Environment

Office Type: Remote-friendly, with no physical office requirement

Office Location(s): New York City, New York, US; HaMasger 35, Tel Aviv, Israel 6721407, IL; Berlin, DE; Singapore, SG; London, GB

Geographic Context:

• Utila has a global presence, with offices in multiple time zones and a remote-friendly work environment
• Germany, in particular, is an important market for Utila, with a strong focus on blockchain and crypto innovation
• The role requires working with teams across different time zones and cultures

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results and output

ASSUMPTION: The remote-friendly work environment offers flexibility and the opportunity to work with a diverse, global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Portfolio review and case study presentation
• Final interview with the Director of Marketing

Key Assessment Areas:

• Writing and editing skills
• Portfolio and case study presentation
• Brand development and strategy
• SEO knowledge and content marketing fundamentals
• Cultural fit and alignment with Utila's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a strong portfolio showcasing your diverse content formats and B2B SaaS experience, with a focus on crypto, fintech, or related domains
• Be ready to present a case study demonstrating your content marketing and brand development skills
• Research Utila's company culture and values to ensure a strong cultural fit

ATS Keywords: Content Marketing, Brand Development, SEO, Storytelling, B2B SaaS, Crypto, Fintech, Cybersecurity, Technical Writing, Project Management, Content Strategy, Analytics, Editing, Collaboration, Fast Execution, Attention to Detail

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on writing and editing skills, brand development, and content marketing fundamentals.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress
• SEO tools such as Ahrefs or SEMrush
• Analytics tools such as Google Analytics 4 (GA4)
• Project management tools such as Asana, Trello, or Jira
• Social media management tools such as Hootsuite or Buffer

ASSUMPTION: The specific tools and technologies required for this role may vary based on Utila's internal processes and preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and cross-functional teamwork
• Customer-centric approach
• Transparency and open communication
• Accountability and ownership

Work Style:

• Results-driven and outcome-focused
• Fast-paced and agile, with a focus on execution and delivery
• Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
• Adaptable and resilient, with a willingness to learn and grow in a dynamic environment

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your diverse content formats and B2B SaaS experience, with a focus on crypto, fintech, or related domains?
• Are you comfortable working in a fast-paced, agile environment with a focus on execution and delivery?
• Do you have a strong understanding of SEO best practices and content marketing fundamentals?
• Are you a strong communicator and collaborator, with a customer-centric approach?
• Do you align with Utila's company values and work style?

ASSUMPTION: Utila values innovation, collaboration, and a customer-centric approach, with a strong emphasis on results-driven and adaptable work styles.

⚠️ Potential Challenges

• Managing a high volume of content output under tight deadlines
• Simplifying complex technical concepts for diverse target audiences
• Balancing brand consistency with the need for innovation and adaptation
• Working with cross-functional teams across different time zones and cultures
• Keeping up with the fast-paced and ever-evolving blockchain and crypto industry

ASSUMPTION: This role may present challenges related to managing high volumes of content, simplifying complex technical concepts, and working with cross-functional teams in a fast-paced, global environment.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Brand Marketing Manager in a B2B SaaS company, with a focus on crypto, fintech, or related domains
• However, this role may have more responsibility for brand development and thought leadership initiatives compared to a typical Content Marketing Manager role
• In terms of career path, this role offers significant growth potential and the opportunity to make a substantial impact on Utila's brand and content strategy

ASSUMPTION: This role is similar to a Content Marketing Manager or Brand Marketing Manager in a B2B SaaS company, with a focus on crypto, fintech, or related domains, but may have more responsibility for brand development and thought leadership initiatives.

📝 Sample Projects

• Developing a comprehensive content strategy for Utila's blog, including keyword research, competitive analysis, and SEO content audits
• Creating a series of blog posts or articles that simplify complex technical concepts related to MPC wallets, stablecoins, payments, and institutional digital assets for diverse target audiences
• Hosting a podcast or webinar series featuring industry experts and thought leaders to build Utila's reputation and brand awareness

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop comprehensive content strategies, simplify complex technical concepts, and drive thought leadership initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the typical content calendar and editorial workflow for this role?
• How does Utila approach brand consistency across different channels and platforms?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Utila support the professional development and growth of its employees?
• What is the company's approach to work-life balance and remote work?

ASSUMPTION: These key questions are designed to help the candidate understand the day-to-day responsibilities, priorities, and work environment for this role, as well as Utila's approach to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on writing and editing skills, brand development, and content marketing fundamentals
• Prepare a strong portfolio showcasing your diverse content formats and B2B SaaS experience, with a focus on crypto, fintech, or related domains
• Be ready to present a case study demonstrating your content marketing and brand development skills during the portfolio review and case study presentation stage of the interview process
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.