📌 Core Information
🔹 Job Title: Brand Marketing Specialist
🔹 Company: Flip
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive 360 brand marketing strategies
- Overseeing influencer marketing campaigns, including content creation, contests, and sponsored posts
- Identifying, researching, and building relationships with relevant influencers and thought leaders
- Collaborating with influencers to develop engaging, authentic content
- Analyzing campaign metrics and providing regular reports and actionable insights
- Staying up-to-date with industry trends, changes in algorithms, and best practices in influencer marketing
- Managing budgets for influencer marketing projects, optimizing spending for maximum impact and ROI
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to multitask and prioritize in a fast-paced environment. A successful candidate will have a proven track record in developing and executing successful influencer marketing campaigns and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Strategy Development: Develop and execute comprehensive 360 brand marketing strategies, including influencer marketing campaigns, that align with overall company goals and resonate with target audiences across all touchpoints.
✅ Campaign Execution & Management: Oversee the creation and execution of compelling influencer marketing campaigns, including content creation, contests, giveaways, and sponsored posts. Coordinate logistics and timelines, and ensure all influencer content aligns with brand guidelines and messaging.
✅ Influencer Identification & Relationship Building: Identify, research, and build relationships with relevant influencers and thought leaders who align with the brand's values and target audience. This includes personalized outreach, negotiation of contracts and compensation, and ongoing communication and support.
✅ Content Creation & Review: Collaborate with influencers to develop engaging, authentic content that showcases the brand. Review and approve influencer-generated content for accuracy, brand guidelines, and compliance (e.g., FTC regulations).
✅ Performance Analysis & Reporting: Define key performance indicators (KPIs) for influencer campaigns. Track and analyze campaign metrics (reach and CPR) and provide regular reports and actionable insights to stakeholders.
✅ Market Research & Trend Analysis: Conduct market research, competitive analysis, and consumer sentiment tracking. Stay up-to-date with industry trends, changes in algorithms, emerging influencer platforms, and best practices in influencer marketing and social media.
✅ Cross-functional Collaboration: Work closely with other marketing teams (PMM, social media, creative, PR, content, product, and etc) to ensure consistency and alignment of messaging across all channels.
✅ Budget Management: Manage budgets for influencer marketing projects, optimizing spending for maximum impact and ROI.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. A successful candidate will have strong project management skills and be able to adapt to evolving social media landscapes and industry changes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
Experience: Proven work experience (typically 4+ years) in brand marketing management, influencer marketing, social media management, or digital campaign management. A proven track record of developing and executing successful influencer marketing campaigns is highly valued.
Required Skills:
- Excellent written and verbal communication skills, strong negotiation abilities, and exceptional relationship-building skills to effectively engage with influencers and internal stakeholders.
- In-depth knowledge of influencer marketing trends, platforms (Instagram, TikTok, YouTube, Facebook, etc.), and best practices. Strong understanding of social media platform functionalities and algorithms.
- Proficiency in using analytics tools to track and measure campaign effectiveness (e.g., Google Analytics, social media analytics). Ability to interpret data, identify trends, and optimize strategies.
- Creative thinking with the ability to develop innovative and compelling influencer marketing campaigns and content ideas. A good eye for aesthetics and brand alignment in content.
- Strong project management and organizational abilities to multitask, prioritize, and oversee multiple campaigns simultaneously in a fast-paced environment.
- Ability to adapt to evolving social media landscapes and industry changes.
- Understanding of influencer marketing regulations and guidelines (e.g., FTC disclosure requirements) and familiarity with legal and ethical considerations in influencer partnerships.
Preferred Skills:
- Proficiency in Microsoft Office Suite; familiarity with social media management tools, influencer marketing platforms, content management systems, and basic design software (e.g., Adobe Creative Suite) is a plus.
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio of successful influencer marketing campaigns may be considered more valuable than formal education for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Marketing Specialist with 5-10 years of experience in Jakarta, Indonesia, the estimated salary range is IDR 25,000,000 - IDR 35,000,000 per year (approximately USD $1,750 - USD $2,450 per month).
Benefits:
- Health insurance and retirement plans
- Performance-based bonuses
- Opportunities for professional development and growth
- Flexible working hours and remote work options
Working Hours: Full-time position with standard office hours (8:00 AM - 5:00 PM, Monday - Friday) with flexibility for remote work and overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation abilities. Benefits and working hours are subject to change and may be discussed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Flip operates in the social networking and e-commerce industries, focusing on live shopping, social commerce, and retail.
Company Size: Flip is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment where employees can make a significant impact.
Founded: Flip was founded in 2019, making it a relatively young and innovative company with a strong focus on growth and development.
Company Description:
- Flip is a social commerce platform that combines shopping, live streaming, and social interaction, creating a unique and engaging user experience.
- The company's mission is to provide a fair and trustworthy platform where users can discover, connect, create, and shop for products they love.
- Flip fosters a community-driven approach, empowering users to share their experiences and earn rewards for their contributions.
Company Specialties:
- Shopping
- Live Shopping
- Social
- Ecommerce
- Social Commerce
- and Retail
Company Website: https://flip.shop
ASSUMPTION: Flip's focus on community, trust, and user-generated content sets it apart from traditional e-commerce platforms, providing unique opportunities for marketing professionals to engage with users and drive brand awareness.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in influencer marketing and brand management.
Reporting Structure: The Brand Marketing Specialist will report directly to the Head of Marketing or a similar role, working closely with cross-functional teams to ensure consistent branding and messaging across all channels.
Work Arrangement: This role requires a combination of on-site work at Flip's Jakarta office and remote work, with flexibility for overtime as needed.
Growth Opportunities:
- As Flip continues to grow and expand its user base, there will be opportunities for the Brand Marketing Specialist to take on additional responsibilities and advance their career within the company.
- The company's focus on innovation and continuous improvement provides ample opportunities for professional development and skill-building.
- With a strong performance record, the Brand Marketing Specialist may have the opportunity to lead their own team or take on a management role within the marketing department.
ASSUMPTION: Flip's fast-paced and dynamic work environment offers numerous growth opportunities for motivated and talented marketing professionals looking to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Flip's headquarters is located in Los Angeles, California, with additional offices in San Francisco, California. The Brand Marketing Specialist role is based in Jakarta, Indonesia, with a hybrid work arrangement that combines on-site and remote work.
Office Location(s): Flip's Jakarta office is located in the heart of the city, providing easy access to public transportation and nearby amenities.
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people.
- The city is known for its vibrant culture, diverse food scene, and bustling nightlife, providing ample opportunities for networking and socializing outside of work.
- Jakarta's strategic location in Southeast Asia makes it an ideal hub for regional business operations and expansion.
Work Schedule: The Brand Marketing Specialist role follows a standard office hours schedule, with flexibility for remote work and overtime as needed. The work arrangement may be subject to change based on business needs and team preferences.
ASSUMPTION: Flip's hybrid work arrangement and central office location in Jakarta provide employees with a flexible and convenient work environment that caters to their individual needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or a similar role
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to engage with influencers and stakeholders
- Understanding of influencer marketing trends, platforms, and best practices
- Analytical skills and ability to interpret data and optimize strategies
- Creativity and ability to develop innovative campaign ideas
- Project management skills and ability to multitask and prioritize
- Adaptability and ability to work in a fast-paced, evolving environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples of successful influencer marketing campaigns you've developed and executed.
- Prepare for interview questions that focus on your understanding of Flip's brand, target audience, and marketing strategies, as well as your ability to work collaboratively with cross-functional teams.
- If applicable, include a portfolio or examples of your work that demonstrate your creativity, strategic thinking, and ability to develop engaging content.
ATS Keywords: Brand Marketing, Influencer Marketing, Social Media Management, Digital Campaign Management, Content Creation, Performance Analysis, Market Research, Trend Analysis, Project Management, Communication Skills, Negotiation Skills, Relationship Building, Analytical Skills, Creative Thinking, Budget Management, Influencer Marketing Regulations
ASSUMPTION: Flip's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for both the company and the individual.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
- Content management systems (e.g., WordPress, Drupal, Joomla)
- Basic design software (e.g., Adobe Creative Suite)
- Analytics tools (e.g., Google Analytics, social media analytics)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's preferences. Familiarity with industry-standard tools and a willingness to learn new technologies are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Community-first: Flip thrives on trust and connection, creating a space where everyone wins; shoppers, creators, and brands alike.
- Creativity: Flip encourages innovation and self-expression, empowering users to share their unique perspectives and experiences.
- Integrity: Flip is committed to transparency, honesty, and ethical business practices, fostering a culture of trust and accountability.
Work Style:
- Collaborative: Flip fosters a team-oriented work environment, encouraging cross-functional collaboration and open communication.
- Dynamic: Flip's fast-paced and evolving nature requires employees to be adaptable, proactive, and always ready to embrace change.
- Results-driven: Flip prioritizes outcomes and impact, focusing on delivering value to users and driving business growth.
Self-Assessment Questions:
- Do you align with Flip's community-first values, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a dynamic and fast-paced environment, and what strategies do you use to adapt to change?
- Can you provide an example of a time when you had to manage multiple projects simultaneously, and how did you prioritize and organize your workload?
ASSUMPTION: Flip's unique culture and values set it apart from traditional e-commerce platforms, providing a challenging and rewarding work environment for marketing professionals seeking to make a significant impact on the company's success.
⚠️ Potential Challenges
- The fast-paced and evolving nature of social media and influencer marketing trends may require the Brand Marketing Specialist to adapt quickly and continuously learn new skills.
- Managing multiple influencer marketing campaigns simultaneously may present organizational and logistical challenges, requiring strong project management skills and attention to detail.
- The hybrid work arrangement may require the Brand Marketing Specialist to balance remote work and on-site collaboration, potentially leading to communication and coordination challenges.
- Working in a multicultural environment may present unique communication and cultural sensitivity challenges, requiring the Brand Marketing Specialist to be adaptable and open-minded.
ASSUMPTION: Flip's dynamic and fast-paced work environment offers numerous opportunities for professional growth and development, but it also presents unique challenges that require strong communication, organizational, and adaptability skills.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, the Brand Marketing Specialist role at Flip places a greater emphasis on influencer marketing, content creation, and community engagement.
- In the Indonesian market, Flip's unique approach to social commerce and live shopping sets it apart from competitors, providing a more dynamic and innovative work environment for marketing professionals.
- Career progression in this role may follow a similar path to traditional marketing roles, with opportunities to advance to management or leadership positions within the marketing department.
ASSUMPTION: Flip's unique business model and focus on community engagement provide marketing professionals with a distinctive and rewarding work experience, but it may also present unique career progression paths and industry-specific considerations.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing campaign for a new product launch, including content creation, influencer identification, and performance analysis.
- Conducting market research and trend analysis to identify emerging influencer platforms and best practices in social media marketing.
- Collaborating with cross-functional teams to create a consistent and cohesive brand identity across all marketing channels, including social media, content, and product.
ASSUMPTION: The specific projects and responsibilities of the Brand Marketing Specialist role at Flip may vary depending on the company's current priorities, marketing strategies, and business needs.
❓ Key Questions to Ask During Interview
- Can you describe the current influencer marketing landscape in Indonesia, and how Flip's approach differs from competitors?
- How does Flip's cross-functional marketing team collaborate to ensure consistent branding and messaging across all channels?
- What opportunities are there for professional development and growth within the marketing department at Flip?
- How does Flip measure the success of influencer marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the work-life balance like for employees working in a hybrid arrangement at Flip's Jakarta office?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding Flip's unique business model and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples of successful influencer marketing campaigns you've developed and executed.
- Prepare for interview questions that focus on your understanding of Flip's brand, target audience, and marketing strategies, as well as your ability to work collaboratively with cross-functional teams.
- If applicable, include a portfolio or examples of your work that demonstrate your creativity, strategic thinking, and ability to develop engaging content.
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
