📌 Core Information
🔹 Job Title: Brand Executive
🔹 Company: AJ Bell
🔹 Location: Manchester - WFH / Hybrid, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Brand Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (50% office time)
🚀 Job Overview
Key aspects of this role include:
- Supporting the delivery of sponsorship activity, including branding, event management, and communications
- Maximizing charitable partnerships for the AJ Bell Futures Foundation
- Acting as a brand guardian and ensuring all assets adhere to brand guidelines
- Driving internal engagement with partnerships
- Maintaining content on the corporate website
- Supporting the business to deliver the brand across all customer and employee touchpoints
- Contributing to regulatory requirements, including consumer duty
ASSUMPTION: This role requires a balance of creative thinking and practical problem-solving, with a strong focus on building and maintaining relationships with internal and external stakeholders.
📋 Key Responsibilities
✅ Supporting the delivery of sponsorship activity, such as the AJ Bell Great Run Series, including branding, event management, and communications
✅ Supporting the delivery of charitable partnerships, maximizing opportunities for the AJ Bell Futures Foundation to give back to the community and engage employees
✅ Acting as a brand guardian, ensuring all assets adhere to brand guidelines
✅ Helping to drive internal engagement with partnerships
✅ Maintaining content on the corporate website in line with regulatory and business requirements
✅ Supporting the business to deliver the brand across all customer and employee touchpoints
✅ Supporting the business to achieve its regulatory requirements, including consumer duty
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, with a focus on delivering high-quality work within tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven brand marketing experience, specifically with brand partnerships
Required Skills:
- Excellent communication skills, including written
- Able to build and maintain relationships with internal and external stakeholders with confidence
- Collaborative team member, with a flexible approach
- Experience with content management systems
- Experience working with third party agencies preferred
Preferred Skills:
- Creative thinker - enthusiastic when developing new ideas
- Practical approach to problem solving
- Ability to work effectively as a team and individually
- Highly organized, self-motivated, and able to work to deadlines
- Flexible and capable of working on multiple projects at the same time
- Strong attention to detail in all aspects of your work
- Good understanding of social media (e.g., Twitter, LinkedIn, and YouTube)
- IT literate (Microsoft Outlook, Word, Excel, and Powerpoint)
ASSUMPTION: Candidates should have a strong foundation in brand marketing, with a proven track record of delivering successful brand partnerships. Excellent communication skills and the ability to build strong relationships are essential for this role.
💰 Compensation & Benefits
Salary Range: £30,000 - £40,000 per annum (AI-estimated, based on role, experience level, and location)
Benefits:
- Competitive starting salary
- Starting holiday entitlement of 25 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
- A choice of pension schemes with matched contributions up to 6%
- Discretionary bonus scheme
- Annual free share awards scheme
- Buy As You Earn (BAYE) scheme
- Health Cash Plan - provided by SimplyHealth
- Discounted private healthcare scheme and dental plan
- Free onsite gym
- Employee Assistance Programme
- Bike loan scheme
- Sick pay+ pledge
- Enhanced maternity, paternity, and shared parental leave
- Loans for travel season tickets
- Parking at Exchange Quay
- Death in service scheme
- Paid time off for volunteer work
- Charitable giving opportunities through salary sacrifice
- Calendar of social events, including monthly drinks, annual Christmas party, summer party, and much more
- Personal development programmes built around you and your career goals, including access to personal skills workshops
- Ongoing technical training
- Professional qualification support
- Talent development programmes
- Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
- Monthly leadership breakfasts and lunches
- Casual dress code
- Access to a range of benefits from sponsorship deals
Working Hours: Full-time, with a hybrid working model (minimum 50% office time per month)
ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are extensive and reflect AJ Bell's commitment to employee well-being and development.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1995
Company Description:
- AJ Bell is one of the leading online investment platforms in the UK, providing customers and advisers with wide investment choice, low-cost delivery, market-leading online functionality, and first-class service
- The company offers a range of investment propositions, including SIPPs, ISAs, and Dealing accounts
- AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work
Company Specialties:
- Online investment platforms
- SIPPs
- ISAs
- Dealing accounts
Company Website: http://www.ajbell.co.uk/group/
ASSUMPTION: AJ Bell is a well-established company in the financial services industry, with a strong focus on providing low-cost, high-quality investment platforms for customers and advisers.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Brand Executive will report directly to the Brand Manager
Work Arrangement: Hybrid (minimum 50% office time per month)
Growth Opportunities:
- Progression to a Senior Brand Executive role
- Expanding responsibilities within the Brand Team
- Opportunities to work on high-profile projects and events
ASSUMPTION: This role offers opportunities for career growth and development within the Brand Team and the wider AJ Bell organization.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with onsite gym and parking facilities
Office Location(s): Exchange Quay, Manchester
Geographic Context:
- Manchester is a vibrant city with a thriving cultural scene and excellent transport links
- The office is located in the Salford Quays area, with easy access to public transport and nearby amenities
- The hybrid working model allows for a better work-life balance and reduced commuting time
Work Schedule: Full-time, with a hybrid working model (minimum 50% office time per month)
ASSUMPTION: The hybrid working model provides a good balance between office collaboration and remote work, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening with the HR team
- Face-to-face interview with the Brand Manager and a member of the HR team
- Final interview with the Head of Brand
Key Assessment Areas:
- Brand marketing experience and understanding
- Communication skills and stakeholder management
- Cultural fit and alignment with AJ Bell's values
- Problem-solving and creative thinking
Application Tips:
- Highlight relevant brand marketing experience and achievements in your CV and cover letter
- Demonstrate your understanding of AJ Bell's brand and values in your application
- Prepare examples of your problem-solving skills and creative thinking for the interview
ATS Keywords: Brand marketing, brand partnerships, stakeholder management, content management, consumer duty, hybrid working
ASSUMPTION: The application process is designed to assess candidates' brand marketing experience, communication skills, and cultural fit. Successful candidates will demonstrate a strong understanding of the role and a passion for brand marketing.
🛠️ Tools & Technologies
- Microsoft Office Suite (Outlook, Word, Excel, Powerpoint)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Social media platforms (e.g., Twitter, LinkedIn, YouTube)
ASSUMPTION: Familiarity with these tools and technologies is essential for the role, as they are used daily to manage content, communicate with stakeholders, and maintain brand consistency.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Respectful
- Accountable
Work Style:
- Collaborative and team-oriented
- Flexible and adaptable
- Results-driven and proactive
- Strong attention to detail
Self-Assessment Questions:
- Do you have a proven track record of delivering successful brand partnerships?
- Are you confident in building and maintaining relationships with internal and external stakeholders?
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with tight deadlines and managing multiple projects simultaneously?
ASSUMPTION: Candidates should assess their alignment with AJ Bell's values and work style to ensure a good cultural fit within the organization.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing creative thinking with practical problem-solving
- Building and maintaining strong relationships with internal and external stakeholders
- Adapting to a hybrid working environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a collaborative work style.
📈 Similar Roles Comparison
- Brand Executive vs. Brand Manager: A Brand Executive typically has less experience and responsibility than a Brand Manager, focusing more on tactical execution and stakeholder management
- Brand Executive vs. Marketing Executive: A Brand Executive specializes in brand-specific marketing activities, while a Marketing Executive has a broader focus on marketing strategies and campaigns
- Career progression: A Brand Executive can progress to a Senior Brand Executive or Brand Manager role, with opportunities to expand responsibilities and take on more strategic projects
ASSUMPTION: This role offers a unique opportunity to specialize in brand marketing and gain valuable experience working on high-profile brand partnerships and events.
📝 Sample Projects
- Managing the branding and event logistics for the AJ Bell Great Run Series
- Developing and executing a marketing campaign to promote AJ Bell's charitable partnerships and the AJ Bell Futures Foundation
- Acting as a brand guardian for a major product launch, ensuring all assets adhere to brand guidelines
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of autonomy expected of a Brand Executive in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role contribute to the overall success of the Brand Team and AJ Bell?
- What opportunities are there for professional development and career growth within the Brand Team and AJ Bell?
- How does the hybrid working model support work-life balance and employee well-being?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant brand marketing experience and achievements in your CV and cover letter
- Prepare examples of your problem-solving skills and creative thinking for the interview
- Research AJ Bell's brand and values to demonstrate your understanding and alignment with the company
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
