Brand Executive - Pukka

📌 Core Information

🔹 Job Title: Brand Executive - Pukka

🔹 Company: Unilever

🔹 Location: Mumbai, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading social-first demand generation efforts and community engagement models
• Driving end-to-end ownership of Others’ Say, focusing on ideation, execution, and performance optimization
• Building and executing a performance-focused content strategy
• Operational excellence to ensure availability across channels
• Leading high-impact collaborations and activations
• Collaborating with creative, media, and influencer agencies to unlock innovative ideas and platforms

ASSUMPTION: This role requires a strong focus on digital marketing, community management, and content strategy. The ideal candidate will have experience in driving demand generation and optimizing performance across various channels.

📋 Key Responsibilities

✅ Lead all social-first demand generation efforts, with a strong focus on building and scaling community engagement models

✅ Drive end-to-end ownership of Others’ Say - including ideation, execution, and performance optimization - to boost conversions and search impact

✅ Build and execute a performance-focused content strategy that drives measurable impact across all consumer touchpoints

✅ Ensure operational excellence to guarantee availability across channels by analyzing supply gaps and finding timely solutions

✅ Lead high-impact collaborations and activations to fuel brand growth

✅ Collaborate closely with creative, media, and influencer agencies to unlock innovative ideas and platforms

ASSUMPTION: This role requires strong project management skills, the ability to work cross-functionally, and a data-driven approach to decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2+ years of experience in D2C end-to-end marketing, media, creative agency, or influencer agency

Required Skills:

• Proven experience with social-first demand generation, content, or influencer marketing
• Capacity for insight, analytics, and performance management
• Strong communication and collaboration skills
• Fluency in English

Preferred Skills:

• Experience with specific marketing tools and platforms
• Knowledge of the Indian market and consumer behavior

ASSUMPTION: Candidates with experience in fast-paced environments and a proven track record of driving results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 1,200,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Medical insurance
• Retirement benefits
• Employee discounts on Unilever products
• Learning and development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Unilever operates in the fast-moving consumer goods (FMCG) industry, offering a wide range of products across various categories, including food, home care, and personal care.

Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Unilever was founded in 1929, with a rich history of innovation and growth in the FMCG sector.

Company Description:

• Unilever is a purpose-driven company, committed to making sustainable living commonplace
• The company's portfolio includes world-leading brands such as Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside innovative brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica
• Unilever promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• Careers

Company Website: www.unilever.com

ASSUMPTION: Working at Unilever offers opportunities to collaborate with iconic brands and contribute to the company's sustainability initiatives.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in demand generation, content strategy, and cross-functional collaboration.

Reporting Structure: The Brand Executive will report directly to the Brand Manager and work closely with cross-functional teams, including creative, media, and influencer agencies.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include occasional travel for events and activations.

Growth Opportunities:

• Potential career progression within the marketing function or other areas of the business
• Opportunities to work on diverse projects and brands
• Access to learning and development programs to enhance skills and knowledge

ASSUMPTION: This role offers opportunities for professional growth and development within a large, multinational organization.

🌍 Location & Work Environment

Office Type: Unilever's Mumbai office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): 100 Victoria Embankment, Blackfriars, London EC4Y 0DY, GB

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial, commercial, and entertainment capital of India
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options
• Mumbai has a tropical climate, with hot and humid weather prevailing for most of the year

Work Schedule: The work schedule is primarily Monday to Friday, with flexibility for remote work as needed. Occasional weekend work may be required for events and activations.

ASSUMPTION: Working in Mumbai offers a dynamic and fast-paced environment, with opportunities to engage with diverse cultures and consumer segments.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and presentation skills
• Cultural fit and alignment with Unilever's values
• Marketing and digital strategy knowledge

Application Tips:

• Highlight relevant experience and achievements in demand generation, content strategy, and cross-functional collaboration
• Tailor your resume and cover letter to emphasize your fit for the role and Unilever's values
• Prepare examples of your work and be ready to discuss your approach to marketing and digital strategy

ATS Keywords: Demand Generation, Content Strategy, Social Media, Marketing, Collaboration, Cross-Functional, Performance Optimization, Brand Building, Consumer Touchpoints, Community Engagement

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's problem-solving skills and strategic thinking.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Responsibility
• Entrepreneurship

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with cross-functional teams and agencies?
• Do you have a strong data-driven approach to decision-making?

ASSUMPTION: Candidates who align with Unilever's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and agencies to align on strategy and execution
• Adapting to a fast-paced and dynamic work environment
• Navigating a large, multinational organization with diverse teams and cultures

ASSUMPTION: Successful candidates will be able to manage their time effectively, work collaboratively, and adapt to change in a fast-paced environment.

📈 Similar Roles Comparison

• This role focuses on demand generation and content strategy, whereas related roles may have a broader focus on marketing or brand management
• Unilever operates in a highly competitive FMCG market, requiring a strong understanding of consumer behavior and market trends
• Career progression in marketing may involve moving into brand management, category management, or other specialized roles

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path in marketing.

📝 Sample Projects

• Developing and executing a social media campaign to drive brand awareness and engagement
• Analyzing consumer data to identify trends and optimize content strategy
• Collaborating with creative agencies to develop innovative and on-brand content

ASSUMPTION: Sample projects should demonstrate the candidate's ability to drive results, work collaboratively, and think strategically.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing functions and teams?
• What opportunities are there for professional development and growth within the marketing function?
• How does Unilever support work-life balance for its employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?

ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and their ability to think critically about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your work and be ready to discuss your approach to demand generation and content strategy
• Follow up with the hiring manager or HR representative within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.