📌 Core Information
🔹 Job Title: Brand Expansion Assistant
🔹 Company: Rappi
🔹 Location: Mexico City, Mexico
🔹 Job Type: Full-time
🔹 Category: Brand Expansion & Growth
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- End-to-end operational execution of the Brand Expansion process
- Collaboration with commercial teams and lead generation teams
- Efficient integration of brands onto the Rappi platform
- Direct contribution to the growth of the company's portfolio
ASSUMPTION: This role requires a proactive approach to problem-solving and strong collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Ensure operational execution of the Brand Expansion process from lead loading to effective store creation
✅ Collaborate with commercial teams and lead generation teams to integrate brands onto the Rappi platform efficiently
✅ Contribute directly to the growth of the company's portfolio
ASSUMPTION: The role may involve occasional overtime during peak periods to ensure smooth brand integration.
🎯 Required Qualifications
Education: High school diploma or equivalent (Bachelor's degree in Business, Marketing, or a related field is a plus)
Experience: 0-2 years of experience in brand expansion, business development, or a related field
Required Skills:
- Proactive problem-solving
- Strong collaboration skills
- Excellent communication skills in English and Spanish
- Familiarity with CRM software and data management tools
- Basic understanding of e-commerce and digital marketing
Preferred Skills:
- Experience with the Rappi platform
- Fluency in additional languages
- Knowledge of the Latin American market
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments will likely excel in this role.
💰 Compensation & Benefits
Salary Range: MXN 25,000 - 35,000 per month (Based on experience and market standards for entry-level Brand Expansion roles in Mexico City)
Benefits:
- Health insurance
- Meal vouchers
- Employee discounts on Rappi services
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week, Monday to Friday, with flexibility to work overtime as needed)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Rappi is a Latin-American tech company and the first SuperApp in the region, focusing on digital commerce and delivery services.
Company Size: Rappi has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Rappi was founded in 2015 by Simón Borrero, Sebastian Mejía, and Felipe Villamarin and is headquartered in Latin America.
Company Description:
- Rappi is a young Latin American team of technology entrepreneurs with a mission to drive progress in the region through its platform for digital commerce.
- The company aims to connect people to solutions and believes in the power of technology to create economic progress.
- Rappi offers a wide range of services, including food delivery, grocery shopping, and digital payments, making it a one-stop shop for consumers' daily needs.
Company Specialties:
- Digital commerce and delivery services
- Financial technology (Fintech)
- Mobile applications and platform development
Company Website: https://about.rappi.com/es
ASSUMPTION: Rappi's fast-paced and innovative environment may appeal to candidates seeking a dynamic work culture.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or candidates with up to 2 years of experience in brand expansion, business development, or a related field.
Reporting Structure: The Brand Expansion Assistant will report directly to the Brand Expansion Manager or a similar role within the company's growth team.
Work Arrangement: This role is on-site, requiring the candidate to work from Rappi's office in Mexico City. However, there may be opportunities for remote work in the future, depending on the company's policies and the candidate's performance.
Growth Opportunities:
- Progression to a Brand Expansion Coordinator or similar role within the growth team
- Expansion into other areas of the business, such as marketing, sales, or operations
- International assignments, as Rappi continues to expand its presence in Latin America
ASSUMPTION: Successful candidates in this role will have the opportunity to grow with the company and take on more responsibilities as they develop their skills and demonstrate their value.
🌍 Location & Work Environment
Office Type: Rappi's office in Mexico City is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Rappi's Mexico City office is located in the trendy neighborhood of La Roma, known for its vibrant culture, restaurants, and nightlife.
Geographic Context:
- Mexico City is the capital and largest city of Mexico, with a population of over 21 million people.
- The city is known for its rich history, diverse culture, and bustling food scene.
- Mexico City offers a mix of urban and natural environments, with numerous parks, museums, and historical sites to explore.
Work Schedule: The work schedule for this role is Monday to Friday, from 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the candidate may be required to work overtime as needed to ensure the smooth integration of brands onto the Rappi platform.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be willing to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Brand Expansion Manager or a similar role within the growth team
- Final interview with the hiring manager or a member of the executive team
Key Assessment Areas:
- Problem-solving skills and ability to think critically
- Collaboration and communication skills
- Understanding of the Rappi platform and its services
- Alignment with Rappi's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Rappi's business and the Brand Expansion process in your application materials
- Prepare examples of your problem-solving skills and ability to work collaboratively with teams
ATS Keywords: Brand Expansion, Lead Generation, Operational Execution, Portfolio Growth, Collaboration, Problem-solving, E-commerce, Digital Marketing
ASSUMPTION: Rappi's hiring process may vary depending on the specific needs of the role and the company's current priorities.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Data management tools (e.g., Excel, Google Sheets, or Airtable)
- Project management tools (e.g., Asana, Trello, or Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on achieving goals
- Adaptable and willing to learn and grow
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you a strong collaborator with excellent communication skills?
- Are you passionate about driving progress through technology and innovation?
ASSUMPTION: Candidates who align with Rappi's company values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to changing market conditions and brand requirements
- Working with diverse teams and stakeholders to ensure efficient brand integration
- Navigating the complexities of the Latin American market
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their problem-solving skills, strong communication, and collaboration abilities.
📈 Similar Roles Comparison
- Brand Expansion Coordinator - More experienced role with additional responsibilities for managing a team and driving strategic initiatives
- Business Development Representative - Focuses on sales and client acquisition, rather than brand integration and expansion
- Marketing Coordinator - Responsible for planning and executing marketing campaigns, rather than brand expansion and integration
ASSUMPTION: Candidates should consider their long-term career goals and interests when comparing this role to similar positions within the company or industry.
📝 Sample Projects
- Developing and executing a brand integration plan for a new client
- Analyzing market trends and competitor activity to inform brand expansion strategies
- Collaborating with cross-functional teams to optimize the brand integration process and improve efficiency
ASSUMPTION: Successful candidates will be able to demonstrate their ability to manage projects and drive results through their application materials and interviews.
❓ Key Questions to Ask During Interview
- How does this role contribute to Rappi's overall growth strategy?
- What are the most significant challenges facing the Brand Expansion team currently, and how can this role help address them?
- How does Rappi support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the company?
- How does Rappi foster a culture of diversity, equity, and inclusion, and what initiatives are in place to support these values?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your problem-solving skills and ability to work collaboratively with teams
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
