Brand Experience Developer- Melia, Sol & Affiliated

📌 Core Information 🔹 Job Title: Brand Experience Developer - Melia, Sol & Affiliated 🔹 Company: Meliá Hotels International 🔹 Location: Islas Baleares, ES 🔹 Job Type: On-site 🔹 Category: Hospitality & Tourism 🔹 Date Posted: June 26, 2025 🔹 Experience Level: Mid-Senior level (5-10 years) 🚀 Job Overview 🌟 Key Aspects: - Develop and drive brand strategy for Meliá, Sol, and Affiliated by Meliá. - Collaborate with various business areas to consolidate brand identity across hotels. - Adapt brand identity to market needs and customer preferences. - Lead creative and operational teams to implement brand standards and guidelines. - Analyze market trends and customer feedback to inform brand evolution. 💡 Assumption: This role requires a strategic mindset, strong leadership skills, and the ability to navigate complex organizations. A successful candidate will be comfortable working in a dynamic, multicultural environment and have experience managing cross-functional teams. 📋 Key Responsibilities 🔹 Brand Strategy & Development: - Develop and implement brand strategy for Meliá, Sol, and Affiliated by Meliá. - Define brand vision, values, and personality, and ensure consistency across all touchpoints. - Collaborate with cross-functional teams to ensure brand alignment in all aspects of hotel operations. 🔹 Brand Management & Implementation: - Manage brand manuals, design guidelines, and operational standards. - Oversee the implementation of brand standards in new and existing hotels. - Conduct brand audits and address any deviations from brand standards. 🔹 Project Management & Innovation: - Lead pilot projects for new brand initiatives, including budget management and stakeholder communication. - Monitor and analyze project progress, and report on key performance indicators (KPIs). 🔹 Market Analysis & Customer Insights: - Conduct market research and analyze customer feedback to identify trends and opportunities. - Collaborate with the marketing team to develop targeted campaigns and promotions. 🔹 Cross-Functional Collaboration & Stakeholder Management: - Work closely with various departments (e.g., operations, sales, marketing) to ensure brand consistency. - Manage relationships with external partners, such as franchisees and suppliers. 💡 Assumption: This role requires strong project management skills, attention to detail, and the ability to balance strategic thinking with day-to-day operations. A successful candidate will be comfortable working in a fast-paced, ever-changing environment. 🎯 Required Qualifications 🔹 Education: - Bachelor's degree in Marketing, Hospitality Management, or a related field. 🔹 Experience: - Proven experience (5-10 years) in brand management, guest experience, or a related role within the hospitality industry. 🔹 Required Skills: - Strong leadership and influencing skills. - Excellent communication and presentation skills. - Proficiency in English and Spanish, both written and verbal. - Strong analytical and problem-solving skills. - Experience with brand management tools and software. - Knowledge of the hospitality industry and market trends. 🔹 Preferred Skills: - Experience with hotel management software (e.g., Opera, Oracle Hospitality). - Familiarity with CRM and marketing automation tools. - Knowledge of data analysis and visualization tools (e.g., Tableau, Power BI). 💡 Assumption: A successful candidate will have a proven track record in brand management, with a strong focus on customer experience and a data-driven approach to decision-making. 💰 Compensation & Benefits 🔹 Salary Range: €35,000 - €50,000 per year (based on experience and market conditions) 🔹 Benefits: - Competitive benefits package, including health insurance and pension plan. - Discounted hotel stays and food & beverage allowances. - Employee discounts on Meliá products and services. - Access to professional development opportunities and training programs. 🔹 Working Hours: Full-time (40 hours/week) with flexible working hours and occasional weekend work. 💡 Assumption: The salary range is estimated based on market conditions and the company's size. The benefits package may vary depending on the candidate's location and experience level. 📌 Applicant Insights 🔍 Company Context 🔹 Industry: Hospitality & Tourism 🔹 Company Size: Large (10,000+ employees) 🔹 Founded: 1956 🔹 Company Description: Meliá Hotels International is a leading global hotel chain with a strong commitment to sustainability. With over 400 hotels across the world, Meliá offers unique and memorable experiences through its nine brands, catering to various customer preferences and market segments. 🔹 Company Specialties: - Meetings and Incentives - Leisure Vacations - Vacation Ownership - Business Travel - Hospitality and Tourism 🔹 Company Website: 💡 Assumption: Meliá's large size and global presence offer extensive career growth opportunities and exposure to diverse markets and cultures. The company's commitment to sustainability provides a unique value proposition for environmentally conscious candidates. 📊 Role Analysis 🔹 Career Level: Mid-Senior level (5-10 years) 🔹 Reporting Structure: This role reports directly to the Head of Brand Experience and may oversee a team of brand managers and coordinators. 🔹 Work Arrangement: On-site, with occasional remote work and travel required for hotel visits and meetings. 🔹 Growth Opportunities: - Progress to a senior brand management role or a leadership position within the brand experience department. - Transition to a regional or global brand management role, overseeing multiple brands or markets. - Explore opportunities in related fields, such as marketing, sales, or operations, given the company's diverse business areas. 💡 Assumption: This role offers significant growth potential within the brand experience department and the broader hospitality industry. A successful candidate will be proactive in seeking out new challenges and learning opportunities. 🌍 Location & Work Environment 🔹 Office Type: On-site, with a modern and collaborative work environment. 🔹 Office Location(s): Islas Baleares, ES (with potential travel to other Meliá properties) 🔹 Geographic Context: - The Islas Baleares are a group of islands located in the Mediterranean Sea, off the southeastern coast of Spain. - The main islands are Mallorca, Menorca, and Ibiza, each offering unique cultural experiences and natural beauty. - The region enjoys a mild Mediterranean climate, with hot, dry summers and mild, wet winters. 🔹 Work Schedule: - Standard office hours with flexibility to accommodate meetings and project deadlines. - Occasional weekend work and travel may be required for hotel visits and events. 💡 Assumption: Working in the Islas Baleares offers a unique blend of cultural immersion, natural beauty, and a Mediterranean lifestyle. The dynamic work environment and potential for travel make this an attractive location for candidates seeking a balance between professional growth and personal fulfillment. 💼 Interview & Application Insights 🔹 Typical Process: 1. Online application and resume screening. 2. Phone or video call with the HR department. 3. On-site or virtual interview with the hiring manager and/or team members. 4. Final interview with the Head of Brand Experience or another senior leader. 🔹 Key Assessment Areas: - Brand management and strategy development. - Leadership and team management skills. - Problem-solving and analytical skills. - Cultural fit and adaptability to the hospitality industry. 🔹 Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare examples of successful brand management projects or initiatives you've led. - Research Meliá Hotels International and the hospitality industry to demonstrate your understanding of the business and market trends. 💡 Assumption: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within the brand experience department and the broader hospitality industry. A successful candidate will be able to articulate a clear vision for the Meliá brand and demonstrate a strong understanding of the market and customer preferences. 🛠 Cultural Fit Considerations 🔹 Company Values: - Passion for hospitality and customer experience. - Creativity and innovation in brand management. - Collaboration and cross-functional teamwork. - Integrity and ethical business practices. - Commitment to sustainability and social responsibility. 🔹 Work Style: - Dynamic and fast-paced work environment. - Strong focus on teamwork and collaboration. - Results-driven and data-informed decision-making. - Flexibility and adaptability to changing market conditions. 🔹 Self-Assessment Questions: 1. How do you ensure that brand values are consistently reflected in all aspects of hotel operations? 2. Can you provide an example of a time when you had to adapt a brand strategy to changing market conditions? 3. How do you approach working with cross-functional teams to implement brand standards and guidelines? 💡 Assumption: Meliá's dynamic work environment and strong focus on collaboration require candidates who are adaptable, proactive, and comfortable working in a fast-paced, ever-changing environment. A successful candidate will be able to balance strategic thinking with day-to-day operations and demonstrate a strong commitment to the company's values and work style. 🛠 Potential Challenges 🔹 Challenges Specific to This Role: - Navigating a large, complex organization with multiple brands and departments. - Balancing strategic brand management with day-to-day operational tasks. - Managing relationships with external partners, such as franchisees and suppliers. 🔹 Challenges Specific to the Hospitality Industry: - Keeping up with evolving customer preferences and market trends. - Adapting to changing economic conditions and market fluctuations. - Managing seasonal fluctuations in demand and staffing levels. 🔹 Challenges Specific to the Location: - Dealing with peak tourist seasons and associated pressure on hotel operations. - Adapting to local regulations and cultural norms in a multicultural environment. 💡 Assumption: A successful candidate will be able to navigate these challenges effectively by leveraging strong project management skills, adaptability, and a strategic mindset. They will also be able to balance the demands of the role with their personal and professional development goals. 📈 Similar Roles Comparison 🔹 Comparison Point 1 - Brand Manager vs. Brand Experience Developer: - Both roles focus on brand strategy and management, but the Brand Experience Developer role has a stronger emphasis on customer experience and guest interaction. - The Brand Manager role may have a broader scope, encompassing product development, pricing, and distribution strategies. 🔹 Comparison Point 2 - Industry Context: - The hospitality industry is highly competitive and dynamic, with constant changes in customer preferences and market trends. - Successful brand management in this industry requires a strong understanding of customer behavior, market trends, and competitive landscapes. 🔹 Comparison Point 3 - Career Path Comparison: - Both roles can lead to senior brand management positions or leadership roles within the brand experience department. - However, the Brand Experience Developer role may offer more opportunities for growth within the hospitality industry, given its focus on customer experience and guest interaction. 💡 Assumption: A successful candidate will be able to leverage their unique blend of brand management and hospitality experience to drive innovative and effective brand strategies in this dynamic and competitive industry. 📝 Sample Projects 🔹 Project Example 1 - Brand Audit and Refresh: - Conduct a comprehensive audit of the Meliá brand across all touchpoints. - Identify areas for improvement and develop a strategic plan for brand refresh and rejuvenation. - Collaborate with cross-functional teams to implement the new brand identity and ensure consistency across all hotel properties. 🔹 Project Example 2 - Customer Experience Enhancement: - Analyze customer feedback and market trends to identify opportunities for enhancing the Meliá guest experience. - Develop and implement targeted initiatives to improve customer satisfaction and loyalty. - Monitor and evaluate the impact of these initiatives on customer satisfaction scores and repeat business. 🔹 Project Example 3 - Brand Extension and New Product Development: - Conduct market research to identify opportunities for brand extension and new product development. - Develop and implement a strategic plan for launching new brands or product lines within the Meliá portfolio. - Collaborate with cross-functional teams to ensure the successful integration of new brands or products into the existing Meliá ecosystem. 💡 Assumption: These sample projects illustrate the diverse range of responsibilities and initiatives that a Brand Experience Developer may undertake to drive brand success and enhance the customer experience within the Meliá portfolio. 💡 Key Questions to Ask During Interview 🔹 Question 1 - Role Responsibilities: - Can you describe the key responsibilities of the Brand Experience Developer role and how they fit within the broader brand management team? 🔹 Question 2 - Team Structure: - How is the brand experience team structured, and how does this role collaborate with other departments, such as marketing, sales, and operations? 🔹 Question 3 - Brand Strategy: - What are the key aspects of the current Meliá brand strategy, and how does this role contribute to its development and implementation? 🔹 Question 4 - Customer Experience: - How does this role ensure that brand values are consistently reflected in all aspects of hotel operations, and what specific initiatives are in place to enhance the customer experience? 🔹 Question 5 - Growth Opportunities: - What opportunities exist for growth and development within this role and the broader brand experience department? 💡 Assumption: These interview questions are designed to help the candidate understand the specific requirements and dynamics of the Brand Experience Developer role within the Meliá organization. They also allow the candidate to demonstrate their understanding of the brand management process and their fit within the company's culture and values. 📌 Next Steps for Applicants 🔹 To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare examples of successful brand management projects or initiatives you've led. 4. Research Meliá Hotels International and the hospitality industry to demonstrate your understanding of the business and market trends. 5. Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about next steps in the interview process. 🚠 Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.