📌 Core Information
🔹 Job Title: Brand & Experience Manager
🔹 Company: Sage Hospitality Group
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Brand ambassador responsible for digital marketing, event management, and community engagement
- Highly organized with excellent communication skills, able to juggle multiple tasks and goals
- Creative problem solver with a strong focus on strategic planning and execution
- Proficient in digital marketing, event management, social media, graphic design, and content creation
ASSUMPTION: This role requires a dynamic individual who can thrive in a fast-paced, creative environment and adapt to changing priorities.
📋 Key Responsibilities
✅ Develop and execute revenue-generating email campaigns, ensuring compelling copy and imagery
✅ Maintain and update Hotel Van Zandt’s website, ensuring ADA compliance and fulfilling additional website changes/requests
✅ Lead the development, promotion, execution, and management of all Hotel Van Zandt events and creative promotions
✅ Create and curate cutting-edge activations throughout the year to keep Hotel Van Zandt top-of-mind in the community and drive markets
✅ Support agency partners in maintaining social media strategies and create content, including video content, for all social media platforms
✅ Design, update, and maintain all property-wide signage, ensuring all marketing materials on-site are on-brand
✅ Brainstorm and develop unique, creative packages and experiential offerings that align with sales, revenue, and PR goals
ASSUMPTION: This role requires a high level of multitasking, attention to detail, and the ability to work under tight deadlines.
🎯 Required Qualifications
Education: College degree in marketing, public relations, business, communication, journalism, or a related field
Experience: 2-5 years of related experience, preferably in hospitality
Required Skills:
- Excellent organization and communication skills
- Proficient in digital marketing, event management, social media, graphic design, and content creation
- Strong analytical skills, problem-solving abilities, and critical thinking
- Highly adaptable and collaborative, with the ability to work independently
- Proficient computer skills, including MS Word for Windows
Preferred Skills:
- Previous experience in event management
- Graphic design experience
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio showcasing their creativity and relevant experience will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for a Brand & Experience Manager in Austin, Texas)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on hotel rooms and food and beverage outlets
- Opportunities for career growth and development
Working Hours: Full-time, including evenings, weekends, and holidays as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: Small (11-50 employees)
Founded: Not specified
Company Description:
- Sage Hospitality Group is a UAE-based hospitality management service offering comprehensive consulting services
- Focuses on building new pioneering concepts and acclaimed multinational brands in the restaurant industry
- Committed to developing and managing restaurants that meet the high expectations of demanding and sophisticated customers
Company Specialties:
- Hospitality management
- Restaurant development and management
- Consulting services
Company Website: Sage Hospitality
ASSUMPTION: As a small company, Sage Hospitality Group offers a unique opportunity for applicants to make a significant impact and grow within the organization.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Director of Marketing
Work Arrangement: On-site, with occasional remote work possible
Growth Opportunities:
- Potential to advance to a senior marketing role within the company
- Opportunities to work on various projects and gain diverse experience
- Chance to contribute to the growth and success of a small, dynamic company
ASSUMPTION: This role offers significant growth potential for the right candidate, as Sage Hospitality Group is a growing company with a strong focus on employee development.
🌍 Location & Work Environment
Office Type: Upscale hotel environment
Office Location(s): Hotel Van Zandt, Austin, Texas
Geographic Context:
- Austin is a vibrant, growing city with a strong tech industry and a thriving music and arts scene
- The Rainey Street District, where Hotel Van Zandt is located, is known for its lively nightlife, restaurants, and bars
- Texas has a cost of living that is generally lower than the national average
Work Schedule: Full-time, including evenings, weekends, and holidays as needed
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the Director of Marketing
- Final interview with the General Manager of Hotel Van Zandt
Key Assessment Areas:
- Creativity and innovation
- Organizational skills and attention to detail
- Communication skills and ability to work under pressure
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your work, such as marketing campaigns, event planning, or graphic design projects
- Research the company and Hotel Van Zandt to demonstrate your understanding of the brand and its values
ATS Keywords: Brand & Experience Manager, Digital Marketing, Event Management, Social Media, Graphic Design, Content Creation, Hospitality, Austin, Texas
ASSUMPTION: The interview process will focus on assessing the candidate's creativity, organizational skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Sprout Social
- Google Analytics
- Adobe Creative Suite (Photoshop, Illustrator)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The ideal candidate will be a quick learner and able to adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and accountability
Work Style:
- Dynamic and fast-paced
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and focused on excellence
Self-Assessment Questions:
- Do you thrive in a creative, fast-paced environment?
- Are you highly organized and able to manage multiple tasks and projects simultaneously?
- Do you have strong communication skills and the ability to work under pressure?
- Are you a collaborative team player with a strong work ethic?
ASSUMPTION: Sage Hospitality Group values candidates who are creative, organized, and able to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Working evenings, weekends, and holidays as needed
- Managing multiple tasks and projects simultaneously
- Adapting to a fast-paced, creative work environment
- Meeting tight deadlines and maintaining high standards of quality
ASSUMPTION: These challenges require a high level of organization, adaptability, and strong communication skills.
📈 Similar Roles Comparison
- Brand & Experience Manager vs. Marketing Manager: The Brand & Experience Manager role focuses more on creative and innovative marketing strategies, while the Marketing Manager role may be more focused on data analysis and strategic planning
- Hospitality industry context: The hospitality industry is known for its dynamic and fast-paced work environment, with a strong focus on customer service and excellence
- Career path comparison: This role offers significant growth potential, with opportunities to advance to a senior marketing role within the company
ASSUMPTION: This role is well-suited for candidates with a strong background in marketing, event planning, or a related field, with a passion for creativity and innovation.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new hotel opening
- Planning and executing a large-scale event, such as a grand opening or a themed party
- Creating and maintaining a social media presence for a hotel or restaurant, including developing a content calendar and engaging with followers
ASSUMPTION: These sample projects demonstrate the creative, strategic, and tactical aspects of the Brand & Experience Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans for the next few years, and how this role fits into that growth?
- What are the biggest challenges facing the brand currently, and how can this role help address them?
- How does the company support work-life balance for its employees?
- What opportunities are there for professional development and growth within the company?
- How does the company measure the success of its marketing campaigns and events?
ASSUMPTION: These questions demonstrate the candidate's interest in the company's success and their ability to contribute to its growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your work, such as marketing campaigns, event planning, or graphic design projects
- Research the company and Hotel Van Zandt to demonstrate your understanding of the brand and its values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
