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Brand Experience Manager

Clayton
Full-time
On-site
Perris, California, United States
๐ŸŽจ Brand & Creative Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Brand Experience Manager

๐Ÿ”น Company: Clayton

๐Ÿ”น Location: Perris, CA

๐Ÿ”น Job Type: Full-Time

๐Ÿ”น Category: Real Estate

๐Ÿ”น Date Posted: July 28, 2025

๐Ÿ”น Experience Level: 5-10 years

๐Ÿ”น Remote Status: On-site

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Coaching and training sales team to meet and exceed sales goals
  • Ensuring optimal customer experience through product quality and innovation
  • Acting as the Chief Communication Officer between leadership and sales team
  • Implementing new software programs and managing facility website
  • Collaborating with Customer Care Manager to enhance service experience

ASSUMPTION: This role requires a balance of sales, marketing, and customer service skills, with a focus on driving growth through customer-centric strategies.

๐Ÿ“‹ Key Responsibilities

โœ… Coach and train team in best practices for optimal customer experience, business partnerships, and overall knowledge of company and competitorโ€™s products.

โœ… Define and refine the quality and expectations of our product through the lens of the homeowner and our retail partners.

โœ… Act as the Chief Communication Officer by actively collaborating with leadership across all levels and remaining engaged in and knowledgeable of all facets of business within the Home Building Facility.

โœ… Actively participate in the development and implementation of new software programs for our team, our retailers and our homeowners.

โœ… Oversee maintenance of facility website, digital assets, social media page(s), and marketing materials through third party marketing team or preferred means.

โœ… Maintain an active, positive relationship with the Customer Care Manager to ensure the most positive service experience possible for our retailer partners and homeowners.

โœ… Be a champion of customer care related programs and initiatives such as NPS and CX.

โœ… Maintain the vision of continuous coaching and idea sharing to retail partners and home building facilities to ensure optimal growth for all locations.

โœ… Organize sales functions to maximize clarity, efficiency, and productivity for the team, ensuring accuracy and timeliness in the sales process from beginning to end.

โœ… Assist with product development initiatives by keeping a pulse on competitors and the market.

โœ… Be an advocate for our range and quality of products and services.

โœ… Be a constant ambassador for our company and our recruiting efforts.

โœ… Manage inventory and all facets of the sales teamโ€™s leaderboard, using that to motivate and further develop the team.

โœ… Positively impact both the Brand Experience Manager and KPI Metrics where possible.

โœ… Track pay plans for the Customer Success Managers as well as the Sales Coordinators.

โœ… Cultivate a positive, high energy attitude to assist in promoting our focus on Team Member Experience with specific energy and focus directed towards creating and maintaining a team environment.

โœ… Encourage innovation, celebrate wins, and hold the team accountable.

โœ… Support and foster growth in market share by challenging current perceptions in the industry.

โœ… Responsible for personal development via P&L exposure with General Manager.

โœ… Other duties as assigned.

ASSUMPTION: This role requires strong leadership, communication, and analytical skills to drive sales growth and enhance customer experience.

๐ŸŽฏ Required Qualifications

Education: Associateโ€™s (2 year) degree with a preference for business, sales, economics, marketing, math or similar majors that require data-based decision making preferred. Bachelorโ€™s (4 year) degree a plus.

Experience: 5+ years of work experience preferred in the areas of Sales Management, Marketing Research, or Consulting.

Required Skills:

  • Great communication skills, written and verbal
  • Continuous use of personal integrity and business ethics
  • Great attention to detail, organizational, and analytical skills
  • Ability to work independently or in a team environment
  • Ability to learn new processes and programs quickly and effectively
  • Motivated and self-starter
  • Willing to learn, hard-working, determined, and assertive
  • Microsoft Office skills (Excel, Word, PowerPoint)

Preferred Skills:

  • Bachelorโ€™s degree in a relevant field
  • Experience in the home building or real estate industry

ASSUMPTION: Candidates with a strong sales background and experience in customer experience or marketing will be well-suited for this role.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level sales management role in the real estate industry)

Benefits:

  • Health, dental, and vision benefits package
  • 401K programs with company matching
  • Paid parental leave
  • Tuition reimbursement
  • Employee Assistance Programs
  • Paid volunteer time through Clayton Impact program
  • Holistic wellness programs

Working Hours: Full-time, with occasional weekend work and up to 25% travel

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Real Estate, specifically focused on manufactured and modular housing

Company Size: 10,001+ employees, providing ample opportunities for growth and career development

Founded: 1956, with a rich history and established reputation in the industry

Company Description:

  • Clayton is a leading single-family, values-driven home builder dedicated to attainable housing, sustainable practices, and creating a world-class experience for customers and team members.
  • The companyโ€™s portfolio includes a comprehensive range of site-built, modern manufactured, Tiny, CrossModยฎ and modular housing.
  • In 2023, Clayton built more than 52,000 homes across the country.

Company Specialties:

  • Manufactured Housing
  • Energy-Efficient Homes
  • Site Built Homes
  • Construction
  • Financing
  • Home Insurance
  • CrossMod Homes
  • Zero Energy Ready Homes

Company Website: http://www.claytonhomes.com

ASSUMPTION: Working at Clayton offers opportunities for career growth and development within a well-established and reputable company in the real estate industry.

๐Ÿ“Š Role Analysis

Career Level: Mid-level management, with opportunities for growth and development

Reporting Structure: Reports directly to the General Manager, with oversight of the sales team

Work Arrangement: Full-time, on-site position with occasional weekend work and up to 25% travel

Growth Opportunities:

  • Potential for career advancement within the sales department or other areas of the business
  • Opportunities to gain exposure to P&L and drive personal development
  • Chance to make a significant impact on the company's growth and market share

ASSUMPTION: This role offers a unique opportunity to drive sales growth and enhance customer experience while gaining valuable experience in a leadership capacity.

๐ŸŒ Location & Work Environment

Office Type: On-site, with a focus on creating a positive and collaborative team environment

Office Location(s): Perris, CA

Geographic Context:

  • Perris is located in Riverside County, California, with a population of approximately 78,000
  • The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
  • Clayton's Perris location is part of the company's broader network of facilities across the United States

Work Schedule: Full-time, with occasional weekend work and up to 25% travel

ASSUMPTION: The Perris location offers a dynamic and collaborative work environment, with opportunities for growth and development within the company.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the sales team and other stakeholders
  • Final interview with the General Manager

Key Assessment Areas:

  • Sales and customer experience skills
  • Leadership and team management abilities
  • Analytical and problem-solving skills
  • Adaptability and flexibility in a dynamic work environment

Application Tips:

  • Tailor your resume and cover letter to highlight your sales and customer experience skills, as well as your leadership and team management abilities
  • Prepare examples of your experience driving sales growth and enhancing customer experience
  • Research Clayton's products, services, and company culture to demonstrate your enthusiasm and fit for the role

ATS Keywords: Sales management, customer experience, coaching, team leadership, inventory management, product development, technology implementation, relationship management, detail orientation, self-motivation, Microsoft Office skills

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their sales and leadership skills, as well as their cultural fit with Clayton's values and mission.

๐Ÿ› ๏ธ Tools & Technologies

  • Microsoft Office Suite (Excel, Word, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Website management tools (e.g., WordPress, Wix)
  • Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Customer Focus
  • Integrity
  • Teamwork
  • Innovation
  • Accountability

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you have a proven track record of driving sales growth and enhancing customer experience in a leadership capacity?
  • Are you comfortable working in a dynamic and fast-paced environment, with a focus on continuous learning and improvement?
  • Do you share Clayton's commitment to customer focus, integrity, teamwork, innovation, and accountability?

ASSUMPTION: Candidates who align with Clayton's values and work style will be well-suited for this role and the company's culture.

โš ๏ธ Potential Challenges

  • Managing a sales team in a competitive and dynamic market
  • Balancing the demands of sales growth, customer experience, and team management
  • Occasional weekend work and up to 25% travel
  • Adapting to a fast-paced and evolving work environment

ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a focus on continuous learning and improvement.

๐Ÿ“ˆ Similar Roles Comparison

  • Brand Experience Manager vs. Sales Manager: The Brand Experience Manager role places a greater emphasis on customer experience and product development, while the Sales Manager role focuses more on sales targets and team management.
  • Industry-specific context: The real estate industry, specifically manufactured and modular housing, has unique challenges and opportunities that candidates should be aware of and prepared to navigate.
  • Career path comparison: This role offers opportunities for growth and development within the sales department or other areas of the business, with potential for advancement to director or vice president level positions.

ASSUMPTION: Candidates should research and understand the unique aspects of this role and the industry to ensure a strong fit and successful application.

๐Ÿ“ Sample Projects

  • Developing and implementing a new customer experience initiative to drive sales growth and enhance customer satisfaction
  • Analyzing market trends and competitor activity to inform product development and marketing strategies
  • Managing and optimizing the sales team's leaderboard to motivate and develop team members

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Brand Experience Manager role.

โ“ Key Questions to Ask During Interview

  • Can you describe the current state of the sales team and the opportunities for growth and development?
  • How does the sales team collaborate with other departments, such as marketing and customer care, to drive overall business success?
  • What are the key priorities for this role in the first 90 days?
  • How does Clayton support the professional development and growth of its team members?
  • What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and the company, as well as their ability to think critically and strategically about the position and its opportunities.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Clayton Careers job portal
  • Tailor your resume and cover letter to highlight your sales and customer experience skills, as well as your leadership and team management abilities
  • Prepare examples of your experience driving sales growth and enhancing customer experience
  • Research Clayton's products, services, and company culture to demonstrate your enthusiasm and fit for the role
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.