📌 Core Information
🔹 Job Title: Brand Experience & Media Manager
🔹 Company: Unibail-Rodamco-Westfield
🔹 Location: URW The Nordics Headquarters, Sweden
🔹 Job Type: Full-Time
🔹 Category: Retail & Consumer Goods
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: On-site (with regular presence across assets)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with agencies, brands, and media partners to deliver impactful brand campaigns
- Selling and executing brand activations that drive consumer engagement and generate revenue
- Building and managing client relationships, primarily in the Nordic market
- Working with internal teams to uncover new commercial opportunities
- Growing and managing a strong network of brand and agency clients
ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and the ability to work independently and collaboratively.
📋 Key Responsibilities
✅ Sell and execute physical, digital, and 360° brand activations that drive consumer engagement and maximize brand exposure for clients
✅ Build and manage relationships with brands, agencies, and tenants to pitch and execute impactful campaigns using Westfield Rise inventory
✅ Oversee projects from lead generation to brief responses, negotiation, delivery, and post-campaign reporting
✅ Deliver proactive, innovative service to clients, maintaining Westfield Rise's high standards
✅ Partner closely with media agency Ocean Outdoor to sell and deliver DOOH campaigns with performance analytics in Nordic markets
✅ Stay informed on client activity, trends, and competitor campaigns
✅ Keep all sales materials and presentations aligned with global guidelines and market standards
✅ Accurately report income and pipeline via internal reporting systems
✅ Support financial tracking, analysis, and forecasting.
ASSUMPTION: This role requires a strong focus on sales, client management, and project execution, with a high level of attention to detail and strong organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 3 years of experience in media or brand experience, preferably from a media or creative agency
Required Skills:
- Proven track record in media and/or brand experience
- Excellent sales skills and media market knowledge
- Excellent verbal, interpersonal, and written communication skills - Must be fluent in Swedish and English
- Strong organizational, problem-solving, and decision-making capabilities
- Proven presentation and negotiation/networking skills
Preferred Skills:
- Experience selling and/or buying Media, OOH, Brand Partnerships, Experiential, or Events
- Knowledge of the retail industry and shopping center environment
ASSUMPTION: While a degree in a related field is preferred, relevant experience and skills may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level role in the retail and consumer goods sector in Sweden, the estimated salary range is SEK 450,000 - 600,000 per year (€42,000 - €56,000).
Benefits:
- Bonus scheme
- Company health insurance available at a reduced tariff
Working Hours: Full-time, with regular presence across assets
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically retail property development, management, and investment
Company Size: Unibail-Rodamco-Westfield is a large, international company with over 2,000 employees, providing a dynamic and diverse work environment
Founded: 2018 (as Unibail-Rodamco-Westfield), with a history dating back to 1962 (Unibail) and 1960 (Rodamco)
Company Description:
- Unibail-Rodamco-Westfield creates, develops, and operates a portfolio of sustainable, premium, mixed-use real estate assets across Europe and the United States
- Committed to accelerating urban regeneration and rethinking how people and communities connect, socialize, and experience dynamic moments in unique and meaningful ways
- Flagship destinations include Westfield Mall of the Netherlands, Stadshart Amstelveen, Westfield London, and Westfield Stratford City
Company Specialties:
- Retail property development and management
- Investment and asset management
- Leasing and sales
- Marketing, communication, and digital strategies
- International operations
- Property maintenance and works
- Finance and control
- Events and entertainment
- Airports
Company Website: www.urw.com
ASSUMPTION: Unibail-Rodamco-Westfield's large size and international presence offer ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior Level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Westfield Rise for NL, SE & DK
Work Arrangement: On-site, with regular presence across assets
Growth Opportunities:
- Potential to support broader initiatives across Northern Europe, including the Netherlands and the UK
- Opportunities for career progression within the Westfield Rise team or the wider Unibail-Rodamco-Westfield organization
- Access to learning and development programs, including face-to-face workshops and global online learning resources
ASSUMPTION: This role offers opportunities for growth and development within a dynamic and international organization.
🌍 Location & Work Environment
Office Type: URW The Nordics Headquarters, Sweden
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 965,000 in the city proper and 2.3 million in the metropolitan area
- Known for its vibrant culture, rich history, and high quality of life
- Home to a diverse range of industries, including finance, technology, and retail
Work Schedule: Full-time, with regular presence across assets
ASSUMPTION: The work environment is dynamic, collaborative, and international, with a strong focus on driving results and delivering exceptional client experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Westfield Rise for NL, SE & DK
Key Assessment Areas:
- Sales skills and media market knowledge
- Communication skills and language proficiency (Swedish and English)
- Problem-solving and decision-making capabilities
- Presentation and negotiation skills
- Cultural fit and alignment with Unibail-Rodamco-Westfield's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful brand campaigns or activations you've worked on, focusing on results and impact
- Research Unibail-Rodamco-Westfield and Westfield Rise to demonstrate your understanding of the company and its offerings
ATS Keywords: Brand Experience, Media Manager, Sales, Client Management, Campaign Execution, Retail, Nordic Market, Westfield Rise, Unibail-Rodamco-Westfield
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on driving results and delivering exceptional client experiences.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., Prezi, Keynote)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers at the heart of everything we do
- Collaboration: Working together to achieve more
- Innovation: Embracing change and continuous improvement
- Integrity: Acting with honesty, transparency, and accountability
- Excellence: Striving for the highest standards in all we do
Work Style:
- Dynamic and fast-paced, with a focus on driving results and delivering exceptional client experiences
- Collaborative and team-oriented, with a strong emphasis on working together to achieve more
- International and diverse, with a global perspective and a commitment to inclusion and diversity
Self-Assessment Questions:
- Do you have a proven track record in media or brand experience, with a strong focus on sales and client management?
- Are you fluent in Swedish and English, with excellent communication skills?
- Do you thrive in a dynamic, collaborative, and international work environment, with a strong focus on driving results and delivering exceptional client experiences?
ASSUMPTION: Unibail-Rodamco-Westfield values diversity, inclusion, and collaboration, seeking candidates who align with these principles and contribute to a positive and productive work environment.
⚠️ Potential Challenges
- Managing multiple client relationships and projects simultaneously, requiring strong organizational skills and attention to detail
- Working in a fast-paced and dynamic environment, with a focus on driving results and delivering exceptional client experiences
- Navigating a large, international organization with a diverse range of stakeholders
- Adapting to changes in the retail industry and consumer behavior
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional media or advertising roles, this position focuses on the retail environment and requires a strong understanding of the retail industry and shopping center environment
- Compared to other brand experience or media management roles, this position offers a unique opportunity to work with a diverse range of clients and stakeholders within a dynamic and international organization
- Career progression in this role may lead to opportunities in retail property development, management, investment, or other related fields within Unibail-Rodamco-Westfield
ASSUMPTION: This role offers a unique opportunity to work in the retail industry and gain experience in brand experience and media management within a dynamic and international organization.
📝 Sample Projects
- Developing and executing a multi-channel brand campaign for a major retailer, including in-mall activations, digital advertising, and social media engagement
- Managing a brand partnership with a high-profile event or sponsorship, ensuring maximum brand exposure and ROI
- Creating and implementing a targeted marketing strategy for a specific product or service launch, driving consumer awareness and sales
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, with a focus on driving results and delivering exceptional client experiences.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader Westfield Rise and Unibail-Rodamco-Westfield organizations, and what opportunities are there for growth and development?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
- How does the company support employee learning and development, and what opportunities are there for growth and advancement in this role?
- What is the company's approach to diversity, inclusion, and collaboration, and how does this role contribute to those efforts?
ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to the role and the company, and provides valuable insights into the work environment and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the URW career site
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful brand campaigns or activations you've worked on, focusing on results and impact
- Research Unibail-Rodamco-Westfield and Westfield Rise to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
