📌 Core Information
🔹 Job Title: Brand Experiences Manager
🔹 Company: Circle
🔹 Location: Remote (U.S. only)
🔹 Job Type: Full-time
🔹 Category: Marketing & Events
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: Remote (U.S. only)
🚀 Job Overview
Key aspects of this role include:
- Driving ROI through customer expansion, inbound sales leads, and brand partnership opportunities at in-person events.
- Producing intimate, invite-only events and scaling Circle’s sponsored events program.
- Representing Circle’s brand and connecting with customers, partners, and attendees.
- Delivering keynote speeches, running workshops, and moderating panels at events.
- Collaborating with the team to evolve Circle’s experimental marketing strategy.
ASSUMPTION: This role requires a high level of organization, creativity, and people skills to successfully manage and execute events that drive business growth and customer engagement.
📋 Key Responsibilities
✅ Lead Circle’s in-person events strategy and drive ROI through customer expansion, inbound sales leads, and brand partnership opportunities.
✅ Produce a new series of intimate, invite-only events around the world for Circle’s top customers and VIP guests.
✅ Source, attend, and ultimately scale Circle’s sponsored events program.
✅ Deliver keynote speeches, run workshops, and moderate panels as needed for different events.
✅ Produce and execute other types of owned events as needed, and as we scale (e.g., masterminds, meetups, and maybe even Circle’s first user conference).
✅ Report results of each event, and implement the learnings to evolve the strategy of Circle’s experimental marketing in coming quarters and years.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently or collaborate with the team to execute events successfully.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in a high-touch, customer-facing go-to-market function (e.g., sales, marketing, customer success) and 3+ years in experiential marketing, events marketing, or field marketing for events ranging in size from 50 people to 500+.
Required Skills:
- Proficient in English (spoken, written, and reading) at a CEFR Level C2 / ILR Level 5.
- Strong business acumen and sales mindset.
- Exceptional organizational skills and attention to detail.
- Natural charisma and energy to host events.
- Confident project management skills with the ability to deliver on goals with minimal supervision.
- Excellent verbal and written communication skills.
- Ability to build instant rapport with creators, partners, and attendees.
- Comfortable running an event alone or quarterbacking an event with Circle teammates.
Preferred Skills:
- Experience in B2B SaaS, software company, and/or the creator economy.
- Multi-lingual (ideally French, German, and/or Spanish).
ASSUMPTION: Candidates should have a proven track record of running successful owned events and attending conferences on behalf of a company or organization.
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 USD per year
Benefits:
- Fully remote: work from anywhere in the world!
- Autonomy and trust to do your job: we care about outcomes over everything else.
- Paid time away: all employees are given 35 days of PTO annually. We also offer a paid sabbatical after 5 years.
- Generous U.S. benchmarked compensation and startup equity no matter where you are in the world.*
- Awesome medical coverage with 100% coverage for you and your family, or medical reimbursement options where applicable!*
- Parental leave for parents expanding their family, or just starting one.
- Home office stipend to help you get up and running.
- Learning & development stipend to help you level up your professional skills.
- Annual bonus potential for roles that don't already receive variable income or commission.
- Company retreats: twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world!
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is a starting point and is subject to an annual review and increase on a once-per-year basis. Benefits are subject to unique circumstances and may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Circle is a technology company specializing in online community platforms for creators and brands.
Company Size: Circle is a mid-sized company with around 180 team members from 30+ countries around the world.
Founded: Circle was founded in 2019 and is headquartered in New York, with a fully remote work environment.
Company Description:
- Circle is the world’s leading branded community platform, serving more than 10 million members in communities run by top creators and institutions.
- The company offers a fully remote work environment with twice-yearly company retreats in beautiful places around the world.
- Circle values autonomy, trust, and collaboration, and offers competitive compensation and benefits packages.
Company Specialties:
- Branded community platform
- Creator and brand engagement
- Event management
- Customer success
Company Website: circle.so
ASSUMPTION: Circle is a fast-growing, innovative company that values diversity, equity, and inclusion in its hiring practices and company culture.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: The Brand Experiences Manager reports directly to the Senior Brand Partnerships Manager.
Work Arrangement: This role requires regular travel within the U.S. and occasionally beyond, with a focus on attending and executing events.
Growth Opportunities:
- As Circle continues to grow, there may be opportunities to expand the events team and take on a leadership role.
- With experience and success in this role, there may be opportunities to move into a more strategic or management-focused position within the company.
- Circle offers a paid sabbatical after 5 years of service, providing an opportunity for professional development and personal growth.
ASSUMPTION: This role offers significant growth potential as Circle continues to expand its events strategy and reach.
🌍 Location & Work Environment
Office Type: Fully remote with regular travel requirements
Office Location(s): The Brand Experiences Manager must be based in the U.S. and able to travel regularly for events.
Geographic Context:
- The U.S. has a diverse range of event locations, allowing the Brand Experiences Manager to explore new cities and cultures regularly.
- Circle’s fully remote work environment allows for flexibility and work-life balance, with the ability to work from anywhere in the U.S.
- The U.S. has a well-established events industry, providing ample opportunities for networking and collaboration.
Work Schedule: Full-time (40 hours/week) with regular travel requirements
ASSUMPTION: The Brand Experiences Manager must be comfortable with frequent travel and able to manage their time effectively when working remotely.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the team
- Final interview with the CEO
- Background check and offer
Key Assessment Areas:
- Event management and planning skills
- Sales and business development mindset
- Communication and interpersonal skills
- Cultural fit and alignment with Circle’s values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your event management experience and provide specific examples of successful events you’ve planned and executed.
- Demonstrate your sales mindset and ability to drive ROI through customer engagement and brand partnerships.
- Showcase your communication skills and ability to connect with customers, partners, and attendees.
- Prepare thoughtful questions to ask the interview panel about the role, team, and company culture.
ATS Keywords: Event Management, Experiential Marketing, Brand Partnerships, Customer Engagement, Sales Mindset, Communication Skills, Travel Enthusiasm, Charisma, Project Management
ASSUMPTION: Circle’s hiring process is designed to assess candidates’ skills, experience, and cultural fit for the Brand Experiences Manager role.
🛠️ Tools & Technologies
- Event management software (e.g., Eventbrite, Bizzabo, Cvent)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Travel management tools (e.g., Concur, Expensify)
ASSUMPTION: The Brand Experiences Manager should be comfortable using a variety of tools and technologies to manage events, projects, and communication effectively.
👔 Cultural Fit Considerations
Company Values:
- Autonomy and trust
- Bias towards action
- Continuous learning
- Diversity, equity, and inclusion
- Embrace feedback
- Focus on outcomes
- No ego
- One team, one dream
Work Style:
- Highly async and remote-friendly
- Collaborative and team-oriented
- Results-driven and focused on outcomes
- Open and transparent communication
- Continuous learning and improvement
Self-Assessment Questions:
- Do I align with Circle’s values, particularly autonomy, trust, and a bias towards action?
- Am I comfortable working in a highly async, remote-friendly environment?
- Do I thrive in a collaborative, results-driven work culture?
- Am I open to feedback and continuous learning?
- Can I effectively manage my time and prioritize tasks when working remotely?
ASSUMPTION: Circle values a diverse and inclusive work environment, and seeks candidates who align with its core values and work style.
⚠️ Potential Challenges
- The Brand Experiences Manager must be comfortable with frequent travel and the associated demands on their time and energy.
- This role requires strong project management skills and the ability to manage multiple events simultaneously.
- The Brand Experiences Manager must be able to work independently and make decisions under pressure, often in high-stakes situations.
- Circle’s fast-paced growth and evolution may present challenges in keeping up with changes and adapting to new priorities.
- The Brand Experiences Manager must be comfortable with public speaking and presenting at events.
ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective time management, and a proactive approach to communication and collaboration.
📈 Similar Roles Comparison
- Unlike traditional event planning roles, the Brand Experiences Manager is responsible for driving ROI and business growth through customer engagement and brand partnerships.
- This role requires a strong sales mindset and the ability to connect with customers, partners, and attendees on a deeper level than typical event planning roles.
- Circle’s fast-paced growth and innovative approach to events provide unique opportunities for career development and growth.
ASSUMPTION: The Brand Experiences Manager role at Circle offers a unique blend of event management, sales, and business development responsibilities, making it distinct from other similar roles in the industry.
📝 Sample Projects
- Planning and executing a successful invite-only event for Circle’s top customers and VIP guests, resulting in increased customer engagement and brand awareness.
- Negotiating and securing sponsorships for Circle’s sponsored events, driving inbound leads and brand partnerships, and exceeding ROI targets.
- Delivering a keynote speech at a major industry conference, showcasing Circle’s brand and driving interest in the company’s products and services.
ASSUMPTION: These sample projects demonstrate the Brand Experiences Manager’s ability to drive ROI, engage customers, and represent Circle’s brand effectively.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader events strategy and roadmap for Circle?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Circle support the professional development and growth of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Circle foster a culture of diversity, equity, and inclusion, and what initiatives are in place to support this?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to understanding the company’s culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Circle Careers page.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your event management, sales mindset, and communication skills.
- Prepare for your interviews by researching Circle’s company culture, values, and events strategy, and be ready to discuss your event management experience and provide specific examples of successful events you’ve planned and executed.
- If requested, prepare a portfolio or examples of your event management work to showcase your skills and achievements.
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
