📌 Core Information
🔹 Job Title: Brand Expert
🔹 Company: Global Payments Inc.
🔹 Location: Warsaw, Poland
🔹 Job Type: Full-Time
🔹 Category: Branding & Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Co-developing and implementing brand strategy
- Ensuring visual identity and brand language consistency
- Supporting digital campaigns with a focus on brand compliance
- Monitoring brand perception through research and analysis
- Collaborating with creative teams, agencies, and internal departments
- Creating and maintaining brand tools and materials
- Educating employees on brand standards
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage brand identity and perception.
📋 Key Responsibilities
✅ Co-develop and implement brand strategy in line with brand positioning and values
✅ Ensure consistency of visual identity and brand language across all marketing, communication, and sales materials
✅ Support digital campaigns with a focus on brand compliance and tone of voice
✅ Monitor brand perception through research, market analysis, and customer feedback
✅ Collaborate with creative teams, external agencies, and internal departments
✅ Create, maintain, and roll out brand tools and materials (e.g., presentations, key visuals, brand guidelines)
✅ Educate employees on brand standards through workshops, materials, and consultations
ASSUMPTION: This role involves both strategic planning and tactical execution, requiring a balance of creativity and analytical thinking.
🎯 Required Qualifications
Education: Degree in Marketing, Business, Communications, or a related field
Experience: 6 years of experience in branding, marketing, or communications
Required Skills:
- Solid understanding of branding tools and principles of brand consistency
- Ability to evaluate creative materials in terms of brand alignment
- Experience working with advertising agencies or internal creative teams
- Analytical thinking and ability to draw insights from consumer research
- High level of initiative and aesthetic sense
- Excellent command of both Polish and English
Preferred Skills:
- Experience in the financial services industry
- Knowledge of brand management software (e.g., Brandfolder, Frontify)
ASSUMPTION: While industry-specific experience is not required, it may be beneficial for understanding the unique aspects of branding in the financial services sector.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 25,000 gross per month, based on market research and the company's size. This is an estimate and the actual salary may vary.
Benefits:
- Private medical care in Luxmed for you and your family members (including dental care)
- Access to Multisport card
- Possibility to join a group life insurance
- Free English and German lessons (online)
- Access to a free and anonymous psychological, financial, and legal counseling program
- Fresh fruit every Wednesday and delicious coffee from Praska Palarnia every day
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Global Payments Inc. operates in the financial services industry, specifically in payment processing and merchant services.
Company Size: Global Payments Inc. has 10,001+ employees worldwide, making it a large enterprise with significant resources and opportunities for career growth.
Founded: The company was founded in 1967 and has since grown into a global leader in payment technology solutions.
Company Description:
- Global Payments Inc. is a leading worldwide provider of payment technology and software solutions
- The company delivers a range of products and services that enable businesses to accept and process payments from a variety of sources and methods
- Global Payments Inc. is committed to empowering simple, fast, and secure payments for everyone
Company Specialties:
- Payment processing
- Merchant services
- Payment technology
- Software solutions
- Omnichannel payments
- Cross-border payments
- Embedded fintech
- Issuing
- Mobile point of sale
- Fintech
- Issuer solutions
- B2B payments
Company Website: http://company.globalpayments.com/
ASSUMPTION: Global Payments Inc. is a well-established company with a strong global presence, offering a stable work environment and opportunities for professional growth.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Brand Expert will report directly to the Head of Marketing or a similar role within the organization.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to a senior or management role within the marketing or branding department
- Expansion into other areas of the business, such as product management or business development
- Opportunities to work on international projects and gain global experience
ASSUMPTION: Given the company's size and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Warsaw office is a modern, collaborative workspace with a professional and dynamic atmosphere.
Office Location(s): EVO Warsaw, Poland Office
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million
- The city is known for its rich history, vibrant culture, and diverse economy
- Warsaw is an attractive location for both personal and professional growth, offering a high quality of life and numerous opportunities for leisure and entertainment
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for specific projects or tasks
ASSUMPTION: The Warsaw office provides a supportive and engaging work environment that fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Resume screening and initial phone interview
- Recruitment meeting with the hiring manager and team members
- Employment offer and onboarding
Key Assessment Areas:
- Brand strategy and management skills
- Analytical thinking and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in branding and marketing
- Tailor your resume and cover letter to emphasize your understanding of the role and company
- Prepare examples of your brand management and creative work to showcase during the interview
- Research the company and its competitors to demonstrate your industry knowledge
ATS Keywords: Brand strategy, brand management, brand consistency, visual identity, brand language, digital campaigns, market analysis, consumer research, creative collaboration, brand tools, brand guidelines, employee education, Polish, English
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Brand management software (e.g., Brandfolder, Frontify)
- Design and presentation tools (e.g., Adobe Creative Suite, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Market research and analytics tools (e.g., Google Analytics, SurveyMonkey)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the projects they work on.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and open to feedback and new ideas
Self-Assessment Questions:
- How do you ensure brand consistency across multiple channels and platforms?
- Can you provide an example of a time when you had to adapt your brand strategy based on market research or customer feedback?
- How do you approach collaborating with creative teams and external agencies to ensure brand alignment?
ASSUMPTION: Candidates who demonstrate a strong understanding of the company's values and a compatible work style will be well-suited to the Brand Expert role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing strategic thinking with tactical execution
- Adapting to a dynamic and evolving business environment
- Working with diverse teams and stakeholders, including external agencies and internal departments
ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Brand Manager - Responsible for developing and implementing brand strategies for a specific product or service, often within a larger organization
- Brand Director - Oversees the brand management function for an entire organization, setting the brand vision and ensuring its consistent execution across all touchpoints
- Marketing Manager - Responsible for planning, executing, and managing marketing campaigns and initiatives to promote a product, service, or brand
ASSUMPTION: The Brand Expert role is distinct from these related positions in its focus on managing brand identity and perception across all marketing, communication, and sales materials, as well as supporting digital campaigns and monitoring brand perception through research and analysis.
📝 Sample Projects
- Developing and implementing a brand refresh strategy to align with the company's evolving business objectives and market positioning
- Conducting market research and customer segmentation analysis to inform brand strategy and messaging
- Creating and maintaining brand guidelines and toolkits to ensure consistent application of the brand identity across all touchpoints
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Brand Expert role, demonstrating the need for a balance of creative and analytical skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's brand strategy and how this role fits into its execution?
- How does the marketing department collaborate with other internal departments and external agencies to ensure brand consistency?
- What are the key challenges facing the brand in the current market, and how can this role address them?
- How does the company support the professional development and growth of its employees in branding and marketing roles?
- What is the company's approach to measuring and evaluating the success of its brand initiatives?
ASSUMPTION: These questions are designed to provide insight into the company's brand strategy, culture, and approach to employee development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and understanding of the role and company
- Prepare examples of your brand management and creative work to showcase during the interview
- Research the company and its competitors to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
