📌 Core Information
🔹 Job Title: Brand Field Representative – Wholesale Channel
🔹 Company: Truewerk
🔹 Location: Denver, Colorado
🔹 Job Type: Full-time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (travel up to 75% of the month)
🚀 Job Overview
Key aspects of this role include:
- Representing the TRUEWERK brand in retail locations
- Building relationships with key store associates and retail shoppers
- Maintaining visual merchandising and inventory standards
- Gathering field insights and communicating them internally
- Traveling extensively to stores in Central Colorado, Southern Wisconsin, Northern Illinois, and other regions
ASSUMPTION: This role requires a high level of independence, self-motivation, and strong communication skills to succeed in a fast-paced, ever-changing retail environment.
📋 Key Responsibilities
✅ Plan and execute store visits, including mapping out weekly routes, scheduling visits, and coordinating associate training sessions
✅ Represent the TRUEWERK brand in-store, building relationships with key store associates and retail shoppers, and conducting engaging Tech Sessions
✅ Maintain visual merchandising and inventory standards, ensuring displays are clean, organized, and up-to-date
✅ Gather field insights during store visits, track competitor brands, and share insights with the TRUEWERK Wholesale Leader
✅ Communicate internally, completing post-visit reports, alerting store managers about inventory issues, and participating in weekly check-ins and monthly video calls
ASSUMPTION: This role involves frequent travel, including overnight stays, and requires the ability to lift up to 50 pounds occasionally.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: 1+ year experience merchandising and/or selling apparel, tradework supplies, or similar utility gear
Required Skills:
- Proven experience in merchandising and/or selling apparel, tradework supplies, or similar utility gear
- Passion for the TRUEWERK brand and its products
- Interest in, familiarity with, or prior exposure to the skilled trades
- Experience building and installing retail displays, managing store inventory, and providing customer service
- General knowledge of retail store operations
- Comfort speaking in front of a small group of people
- Experience working with Apple/MacBook computers, Google Drive and Google Sheets, Zoom, Slack, and CRM systems like HubSpot or Salesforce
- Ability to lift up to 25 pounds frequently and up to 50 pounds occasionally
- Valid driver's license and reliable vehicle
- Ability to travel up to 75% of the month, both locally and nationally
Preferred Skills:
- Familiarity with the skilled trades and their specific needs
- Experience working with a diverse range of retail partners
- Strong analytical skills and attention to detail
ASSUMPTION: Candidates with experience in the skilled trades or relevant industry will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $60,000 base salary + bonus
Benefits:
- Employer-paid medical, dental, and vision coverage
- Employer-paid life and AD&D insurance
- Employer-paid short-term and long-term disability coverage
- Affordable coverage for dependents and domestic partners
- Additional out-of-pocket insurance options
- HSA account with employer contribution
- 401K with company match
- Monthly hybrid-work stipend
- Professional development reimbursement program
- Annual performance bonus
- Unlimited PTO policy
- 11 company holidays
- Employee Assistance Program for mental health support
- Free workwear for employees and discounts for friends and family
Working Hours: Full-time, with extensive travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on factors such as candidate qualifications, market conditions, and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion, focusing on workwear for trade professionals
Company Size: 11-50 employees, with a strong focus on company culture and employee growth
Founded: 2015, with a mission to uplift trade professionals by creating the highest-performing workwear in the world
Company Description:
- TRUEWERK began with the belief that they could create the highest-performing workwear in the world and celebrate the people who "Werk Wonders" in it
- The company was founded by Brian Ciciora in 2015, with a strong conviction that business should be a platform for advancing humanity
- TRUEWERK carries its mission to provide trade professionals with the ultimate tools to solve challenges for their communities and beyond
Company Specialties:
- Workwear
- Protective clothing
- Building tools
- Clothing for trade professionals
Company Website: truewerk.com
ASSUMPTION: TRUEWERK's focus on employee growth and development, as well as its commitment to advancing humanity through business, makes it an attractive place to work for candidates seeking a meaningful career in the retail industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the TRUEWERK Wholesale Leader and works closely with retail partners and store associates
Work Arrangement: Hybrid, with extensive travel required (up to 75% of the month)
Growth Opportunities:
- As TRUEWERK continues to expand its wholesale channel, there may be opportunities for the right candidate to take on additional responsibilities or move into a management role
- The company's commitment to employee growth and development provides ample opportunities for professional growth
ASSUMPTION: Candidates who demonstrate strong performance and a commitment to TRUEWERK's mission and values may have opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: TRUEWERK's headquarters is located in Denver, Colorado, with remote work required for this role
Office Location(s): 7010 Broadway, Suite 455, Denver, Colorado 80221, US
Geographic Context:
- Denver, Colorado, is a vibrant city with a strong economy and a growing tech industry
- The cost of living in Denver is relatively high compared to other cities in the United States
- Denver has a semi-arid climate, with hot summers and cold, snowy winters
Work Schedule: Full-time, with extensive travel required (up to 75% of the month)
ASSUMPTION: Candidates should be comfortable with frequent travel and willing to adapt to the dynamic nature of a retail work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the TRUEWERK Wholesale Leader
- In-person or virtual interview with the TRUEWERK Founder and/or other members of the leadership team
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Retail merchandising and sales experience
- Passion for the TRUEWERK brand and its mission
- Familiarity with the skilled trades and their specific needs
- Strong communication and presentation skills
- Ability to work independently and manage time effectively
- Adaptability and resilience in a fast-paced, ever-changing retail environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your passion for the TRUEWERK brand and its mission, as well as your familiarity with the skilled trades
- Demonstrate your ability to work independently and manage your time effectively by providing specific examples from your previous experience
- Prepare questions to ask the interviewer about TRUEWERK's company culture, growth opportunities, and the specific needs of the role
ATS Keywords: Brand Field Representative, Wholesale Channel, Retail Merchandising, Sales, Trade Professionals, Workwear, Skilled Trades, Travel, Independent Work, Time Management, Communication Skills
ASSUMPTION: TRUEWERK's hiring process is designed to assess candidates' relevant skills and cultural fit, with a focus on finding the right candidate for the role rather than simply filling a position.
🛠️ Tools & Technologies
- Apple/MacBook computers
- Google Drive and Google Sheets
- Zoom
- Slack
- CRM systems like HubSpot or Salesforce
- Retail-specific software and tools (e.g., inventory management systems, point-of-sale software)
ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to manage their work effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Celebrate true work
- Create a community that's truly in awe of true work
- Provide trade professionals with the ultimate tools to solve challenges for their communities and beyond
Work Style:
- Independent and self-motivated
- Adaptable and resilient in a fast-paced, ever-changing retail environment
- Strong communication and presentation skills
- Passionate about the TRUEWERK brand and its mission
- Familiar with the skilled trades and their specific needs
Self-Assessment Questions:
- How do you demonstrate your passion for the TRUEWERK brand and its mission in your daily work?
- How do you adapt to the dynamic nature of a retail work environment, and what strategies do you use to manage your time effectively?
- How do you balance the need for independence and self-motivation with the requirement for strong communication and collaboration with retail partners and store associates?
ASSUMPTION: TRUEWERK's company culture is built on a strong commitment to its mission and values, with a focus on celebrating the people who "Werk Wonders" in its workwear.
⚠️ Potential Challenges
- Extensive travel requirements (up to 75% of the month), including overnight stays
- Dynamic and ever-changing retail environment, requiring adaptability and resilience
- Need to manage multiple priorities and deadlines simultaneously
- Occasional heavy lifting (up to 50 pounds) and physical demands of retail work
- Potential exposure to hazardous materials or equipment in retail environments
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to adapt to the dynamic nature of a retail work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on representing a specific brand in retail locations, with a strong emphasis on building relationships with key store associates and retail shoppers
- Compared to other retail merchandising or sales roles, this position requires a higher level of independence, self-motivation, and strong communication skills
- Career path comparison: This role provides an opportunity for candidates to gain experience in retail merchandising and sales, with potential for growth and development within the company
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other retail merchandising or sales positions.
📝 Sample Projects
- Developing and executing a comprehensive store visit plan, including mapping out weekly routes, scheduling visits, and coordinating associate training sessions
- Conducting an engaging and informative Tech Session to educate store associates on TRUEWERK products, highlighting features, benefits, use cases, and brand storytelling
- Optimizing inventory placement and identifying opportunities for product seeding or remerchandising in collaboration with store staff
ASSUMPTION: These sample projects provide insight into the specific responsibilities and requirements of this role, allowing candidates to demonstrate their relevant skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans for the wholesale channel, and how this role fits into those plans?
- How does TRUEWERK support the professional development and growth of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TRUEWERK measure the success of its brand field representatives, and what metrics are most important for this role?
- What are the biggest challenges facing the TRUEWERK brand in the retail environment, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to TRUEWERK's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link by August 8, 2025
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your passion for the TRUEWERK brand and its mission
- Prepare questions to ask the interviewer about TRUEWERK's company culture, growth opportunities, and the specific needs of the role
- If selected for an interview, be prepared to discuss your relevant experience and skills in detail, as well as your ability to work independently and manage your time effectively
- Follow up with the TRUEWERK Wholesale Leader after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
