Brand Growth Consultant (PE/Consumer Data)

📌 Core Information

🔹 Job Title: Brand Growth Consultant (PE/Consumer Data)

🔹 Company: NielsenIQ

🔹 Location: Remote (New York, Boston, Chicago)

🔹 Job Type: Full-time

🔹 Category: Consulting, Analytics, Brand Strategy

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (New York, Boston, Chicago)

🚀 Job Overview

Key aspects of this role include:

• Supporting and working with clients using global datasets, focusing on the Private Equity client base
• Engaging clients to provide deep dives on underlying data, derived insights, and serving as a resource for clients on datasets
• Analyzing data and creating unique data solutions to provide clarity to important questions that asset management clients are focused on
• Working across analytics and data stack to solve problems and produce valuable and insightful analyses

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with clients and cross-functional teams.

📋 Key Responsibilities

✅ Supporting the suite of raw datasets, including data trial support for prospects or current clients trying a new dataset

✅ Engaging clients to provide a deep dive on the underlying data, derived insights, and serving as a resource for clients on datasets

✅ Understanding drivers of company performance and marrying that understanding with the signals that exist within our e-commerce data set through modelling and statistical analyses to create client insights for marketing and client engagement

ASSUMPTION: The role involves a high degree of client interaction, requiring strong communication skills and the ability to translate complex data insights into actionable recommendations.

🎯 Required Qualifications

Education: Bachelor's or Advanced degree

Experience: Minimum 5 years of consulting, analytics, or brand strategy experience, with experience working with Private Equity and Brand Corp Dev teams

Required Skills:

• Strong analytical skills and quantitative aptitude
• Knowledge of Python, R, SAS, MATLAB, or SQL/relational databases (preferred)
• Advanced knowledge of Microsoft Excel
• Strong verbal, presentation, and written skills
• Strong planning and organizational skills
• Desire to learn and continually upgrade skills
• Ability to work independently, as part of a team, and communicate technical concepts clearly and concisely in oral and written form

Preferred Skills:

• Experience working with e-commerce data sets
• Familiarity with statistical analysis software

ASSUMPTION: While not explicitly stated, experience with e-commerce data sets and statistical analysis software would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $130,000.00 - $140,000.00 (Anticipated base compensation)

Benefits:

• Comprehensive healthcare plan
• Flexible spending accounts and a Health Savings Account
• Life and AD&D insurance
• 401(k) retirement plan
• Disability insurance
• Tuition Reimbursement
• Discretionary paid time off and 11 paid holidays
• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is the anticipated base compensation and may not include potential bonuses or other forms of compensation.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. They operate in the Software Development industry.

Company Size: NielsenIQ has 10,001+ employees, providing a large and diverse work environment.

Founded: NielsenIQ was founded in 1923 and combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach.

Company Description:

• NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
• They provide the Full View™, combining advanced analytics through state-of-the-art platforms with a holistic retail read and comprehensive consumer insights.
• NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

Company Specialties:

• Omnichannel
• Ecommerce
• FMCG data
• CPG data
• Data Analytics
• SaaS
• Digital Shelf
• E-retail Media
• Amazon S&S
• Location-based Analytics
• And All Location Data

Company Website: https://nielseniq.com/global/en/

ASSUMPTION: NielsenIQ's extensive global presence and comprehensive consumer intelligence services make it an attractive choice for professionals seeking a dynamic and impactful work environment.

📊 Role Analysis

Career Level: This role is at the mid-level, requiring a balance of experience and the ability to grow within the organization.

Reporting Structure: The Brand Growth Consultant will report to the Manager of the Financial Services Data as a Service (DaaS) Research Team and work closely with cross-functional teams, including data scientists, analysts, and client-facing teams.

Work Arrangement: This role is hybrid, with a flexible working environment and the option to work remotely up to three days per week.

Growth Opportunities:

• Potential advancement to senior roles within the Financial Services Data as a Service (DaaS) Research Team or related teams
• Opportunities to work on high-impact projects and engage with senior stakeholders
• Access to professional development resources, such as LinkedIn Learning

ASSUMPTION: NielsenIQ's large employee base and diverse range of services provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: NielsenIQ has multiple office locations, with this role being hybrid and allowing for remote work up to three days per week.

Office Location(s): New York, Boston, Chicago

Geographic Context:

• New York: A major global financial hub with a vibrant cultural scene
• Boston: A historic city with a strong focus on education and technology
• Chicago: A major commercial and cultural center with a diverse economy

Work Schedule: Full-time, with a flexible working environment allowing for remote work up to three days per week

ASSUMPTION: The hybrid work arrangement provides flexibility for employees, allowing them to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Financial Services Data as a Service (DaaS) Research Team and other stakeholders
• Final interview with the Director of the Financial Services Data as a Service (DaaS) Research Team

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication skills and the ability to translate complex data insights into actionable recommendations
• Cultural fit and alignment with NielsenIQ's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience working with Private Equity and Brand Corp Dev teams, as well as your familiarity with relevant data analysis tools and techniques
• Research NielsenIQ's industry and recent projects to demonstrate your understanding of the company and its services

ATS Keywords: Private Equity, Consumer Data, Brand Growth, Data Analysis, Consulting, Analytics, Client Engagement, E-commerce Data, Statistical Analysis

ASSUMPTION: NielsenIQ's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Python, R, SAS, MATLAB, or SQL/relational databases
• Microsoft Excel
• Statistical analysis software (e.g., SPSS, Stata)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to analyze data, create insights, and engage with clients.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Accountability
• Client-centricity

Work Style:

• Dynamic and fast-paced environment
• Strong focus on client engagement and satisfaction
• Collaborative and team-oriented culture
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you have experience working with Private Equity and Brand Corp Dev teams, and are you comfortable engaging with clients to provide data-driven insights?
• Are you comfortable working in a dynamic and fast-paced environment, and do you have strong analytical skills and the ability to communicate complex data insights effectively?
• Do you align with NielsenIQ's company values, and are you eager to contribute to the company's mission of delivering comprehensive consumer intelligence and driving growth for its clients?

ASSUMPTION: NielsenIQ's company values and work style are essential considerations for candidates, as they provide insight into the company's culture and expectations for employees.

⚠️ Potential Challenges

• Managing multiple client relationships and balancing competing priorities
• Keeping up with the latest data analysis tools and techniques in a rapidly evolving industry
• Adapting to a dynamic work environment and adjusting to changes in priorities and projects
• Working effectively with remote teams and managing virtual client relationships

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and effective communication to overcome.

📈 Similar Roles Comparison

• Compared to other consulting or analytics roles, this position focuses more on client engagement and data-driven insights for the Private Equity client base
• Industry-specific context: NielsenIQ's extensive global presence and comprehensive consumer intelligence services set it apart from other companies in the Software Development industry
• Career path comparison: This role provides opportunities for growth within the Financial Services Data as a Service (DaaS) Research Team or related teams, as well as potential advancement to senior roles

ASSUMPTION: Understanding the unique aspects of this role and NielsenIQ's offerings is crucial for candidates to determine if this opportunity aligns with their career goals and expectations.

📝 Sample Projects

• Analyzing e-commerce data to identify trends and insights for a Private Equity client looking to invest in the retail sector
• Developing a statistical model to predict consumer behavior and inform marketing strategies for a brand looking to expand its market share
• Creating a data visualization dashboard to communicate complex data insights to a client and facilitate data-driven decision-making

ASSUMPTION: These sample projects illustrate the types of analyses and deliverables candidates can expect to work on in this role, highlighting the importance of strong analytical skills and the ability to communicate complex data insights effectively.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the Financial Services Data as a Service (DaaS) Research Team, and how can this role contribute to addressing them?
• How does this role collaborate with other teams within NielsenIQ, and what opportunities are there for cross-functional learning and growth?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does NielsenIQ support the professional development and growth of its employees, and what opportunities are there for advancement within the company?
• What is the work-life balance like for this role, and how does NielsenIQ support its employees in maintaining a healthy work-life balance?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment, company culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.smartrecruiters.com/NielsenIQ/744000056082161-brand-growth-consultant-pe-consumer-data/
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your phone or video screen by researching NielsenIQ's industry and recent projects, and be ready to discuss your experience working with Private Equity and Brand Corp Dev teams
• If selected for an in-depth interview, be prepared to discuss your approach to data analysis and client engagement, as well as your familiarity with relevant tools and technologies
• Follow up with the hiring manager within one week of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.