Brand Identity & Storytelling Specialist (full-time)

📌 Core Information

🔹 Job Title: Brand Identity & Storytelling Specialist (full-time)

🔹 Company: Greenpeace Belgium

🔹 Location: Beersel, Flemish Brabant, Belgium

🔹 Job Type: Full-time

🔹 Category: Non-profit Organizations

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Maintaining brand identity and consistency through strategic brand management and storytelling
• Conducting market research, monitoring brand performance, and creating compelling narratives for various channels
• Collaborating with cross-functional teams to ensure brand values, messaging, visuals, and overall experience are consistent across all touchpoints
• Developing and adapting narratives for multi-channel implementation, online and offline
• Ensuring narratives and outputs are inclusive and intersectional

ASSUMPTION: This role requires a strong brand manager with storytelling and writing skills to maintain Greenpeace Belgium's brand identity and enhance its positioning with audiences.

📋 Key Responsibilities

✅ Conduct market research through audience analysis, trends identification, and benchmarking

✅ Monitor brand performance: measure brand reputation and audience engagement across our channels

✅ Define and enhance our brand strategy in collaboration with the Programme Director and the Marketing-Fundraising Director

✅ Guard Greenpeace Belgium’s brand identity and consistency: strategic lead for Greenpeace Belgium’s visual and verbal identity (brand principles, colors, styleguide, tone of voice…)

✅ Ensure brand consistency: make sure brand values, messaging, visuals, and overall experience are consistent across all touchpoints in collaboration with our pool of content creators (marketeers, comms, and fundraisers)

✅ Create compelling narratives and brand content that resonate with target audiences and enhance brand loyalty

✅ Develop and adapt these narratives for multi-channel implementation, online (website and social media), as well as offline (direct mailings and brochures)

✅ Create and deploy overarching narrative for Greenpeace to generate audience engagement and financial support

✅ Lead for direct mailings and fundraising brochures: coordinate and support content creation, translation, and layout for the organizations’ printed outputs (direct mailings and brochures) for our supporter’s base

✅ Ensure our narratives and outputs are inclusive and intersectional

ASSUMPTION: The responsibilities listed above are derived from the job description and highlight the key tasks required for this role.

🎯 Required Qualifications

Education: Not specified

Experience: 3-5 years of experience in brand management

Required Skills:

• Proven skills in developing compelling brand strategies and narratives
• Passionate storyteller with strong writing skills
• Languages: Dutch (mother tongue level/immaculate writing skills), English (good knowledge), French (knowledge is a plus)
• Basic graphic design skills and confidence with design tools such as Canva and Photoshop
• Do-er: put skills into practice, combine strategic and practical tasks
• Team player: work at the intersection of campaigning, marketing, and fundraising, fostering a collaborative environment based on empathy, respect, and co-construction
• Strong awareness about inclusive and intersectional communication, comfortable with topics such as anti-racism, environmental and climate justice, disability rights, gender justice, and class discrimination

Preferred Skills:

• Experience in the non-profit sector
• Knowledge of the environmental and climate justice movements

ASSUMPTION: The required qualifications listed above are based on the job description and industry standards for a Brand Identity & Storytelling Specialist role.

💰 Compensation & Benefits

Salary Range: €3,770 - €5,000 per month (based on industry standards for a brand manager with 3-5 years of experience in the non-profit sector)

Benefits:

• Meal vouchers
• End of year prime
• Hospitalization insurance
• Working time reduction
• Extra-legal leave
• Homeworking possibilities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a brand manager with 3-5 years of experience in the non-profit sector. The benefits listed are based on the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations, focusing on environmental and climate justice

Company Size: 51-200 employees (according to LinkedIn)

Founded: Not specified

Company Description:

• Greenpeace is a global campaigning organization that acts to change attitudes and behavior, protect and conserve the environment, and promote peace
• Greenpeace Belgium exists because this fragile Earth deserves a voice, needs solutions, and needs action
• Greenpeace is an independent global campaigning organization that acts to change attitudes and behavior, to protect and conserve the environment and to promote peace

Company Specialties:

• Environmental and climate justice
• Forests
• Oceans
• Toxic pollution
• Agriculture
• Nuclear disarmament

Company Website: http://www.greenpeace.be

ASSUMPTION: Greenpeace Belgium is part of the global Greenpeace organization, focusing on environmental and climate justice issues. The company specialties listed are based on the information provided in the job description and LinkedIn profile.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports to the Programme Director and works closely with the Marketing-Fundraising Director

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential career progression within Greenpeace Belgium or the global Greenpeace organization
• Opportunities to work on diverse campaigns and initiatives within the environmental and climate justice movements
• Possibility to develop skills in cross-functional collaboration and inclusive communication

ASSUMPTION: The career level, reporting structure, and work arrangement are based on the information provided in the job description. Growth opportunities are inferred based on the nature of the role and the organization's mission.

🌍 Location & Work Environment

Office Type: On-site (Rue Claessens 49, Brussels, Brussels Region 1020, BE)

Office Location(s): Brussels, Belgium

Geographic Context:

• Brussels is the capital and largest city of Belgium, located in the Flemish Brabant province
• The city is known for its cultural diversity, political institutions, and historical architecture
• Brussels is home to several international organizations, including the European Union and NATO

Work Schedule: Full-time (40 hours per week), with the possibility of homeworking

ASSUMPTION: The office location and geographic context are based on the information provided in the job description and LinkedIn profile. The work schedule is based on the information provided in the job description.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final decision and offer

Key Assessment Areas:

• Brand management and storytelling skills
• Writing and communication skills
• Collaboration and teamwork
• Alignment with Greenpeace's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your brand management, storytelling, and writing skills
• Demonstrate your understanding of Greenpeace's mission and values in your application
• Prepare examples of your brand management and storytelling work to discuss during the interview

ATS Keywords: Brand management, storytelling, writing skills, market research, audience analysis, brand strategy, visual identity, content creation, narrative development, collaboration, inclusive communication, graphic design, empathy, respect, co-construction, environmental justice

ASSUMPTION: The typical process, key assessment areas, application tips, and ATS keywords are based on industry standards and the information provided in the job description.

🛠️ Tools & Technologies

• Canva
• Photoshop
• Microsoft Office Suite (Word, PowerPoint, Excel)

ASSUMPTION: The tools and technologies listed are based on the required and preferred skills mentioned in the job description.

👔 Cultural Fit Considerations

Company Values:

• Independence
• Non-violence
• Creativity
• Determination
• Integrity

Work Style:

• Collaborative
• Empathetic
• Respectful
• Inclusive

Self-Assessment Questions:

• How do your brand management and storytelling skills align with Greenpeace's mission and values?
• How do you approach inclusive and intersectional communication in your work?
• How do you collaborate effectively with cross-functional teams to ensure brand consistency?

ASSUMPTION: The company values and work style are based on the information provided in the job description and Greenpeace's mission statement. The self-assessment questions are designed to help applicants evaluate their fit with the organization's culture.

⚠️ Potential Challenges

• Working in a fast-paced, campaign-driven environment
• Balancing strategic brand management with practical, hands-on tasks
• Ensuring brand consistency across multiple channels and touchpoints
• Managing relationships with diverse stakeholders, including campaigners, marketers, and fundraisers

ASSUMPTION: The potential challenges listed are based on the nature of the role and the organization's mission and values.

📈 Similar Roles Comparison

• This role is unique within Greenpeace Belgium, focusing specifically on brand identity and storytelling
• Similar roles in other organizations may include Brand Manager, Communications Manager, or Storytelling Specialist
• Career progression may include roles such as Senior Brand Manager, Head of Brand, or Director of Communications

ASSUMPTION: The comparison points listed are based on industry standards and the unique nature of this role within Greenpeace Belgium.

📝 Sample Projects

• Developing a comprehensive brand style guide for Greenpeace Belgium
• Creating a multi-channel campaign to raise awareness about an environmental or climate justice issue
• Leading the content creation and design process for a fundraising brochure or direct mailing

ASSUMPTION: The sample projects listed are based on the key responsibilities and required skills mentioned in the job description.

❓ Key Questions to Ask During Interview

• How does this role fit into Greenpeace Belgium's overall brand strategy?
• What are the key priorities for this role in the first 90 days?
• How does Greenpeace Belgium approach cross-functional collaboration and co-construction?
• What opportunities are there for professional development and growth within the organization?
• How does Greenpeace Belgium ensure its brand remains consistent and relevant across multiple channels and touchpoints?

ASSUMPTION: The key questions listed are designed to help applicants better understand the role, the organization, and the team they would be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://greenpeacebelgium.recruitee.com/o/brand-identity-and-storytelling-specialist
• Tailor your resume and cover letter to highlight your brand management, storytelling, and writing skills
• Prepare examples of your brand management and storytelling work to discuss during the interview
• Follow up with the hiring manager after submitting your application, if desired

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.